Attention: If you have a direct response Sales Page and you are NOT driving Targeted Adwords Traffic to it – You are missing out on a lot of Sales.


My Current Campaign in a Competitive Market...


^Note: Adwords consider 1% a good Click Through Rate, my CTRs are 8.08% and 4.28% with well
over 22,000 Clicks tracked on the Campaign (this isn't a fluke, its proven to work month after month)

...Its performance at the time I wrote this letter (most recent day):


^Note: Most experts agree that breaking even with "Cold" Adwords traffic on the front-end is good, I'm paying under $10 per Sale for a $37 Product, that means I pay $10 to get $37 back (And that doesn't even include the Up-Sells).


This Letter is About 1 Thing: Setting up Profitable Adwords Campaigns and Converting your front-end Sales Pages with “Cold” Adwords Traffic.


Subject: Using Adwords to Generate Sales.

Dear Internet Marketer,

For over 7 years I’ve been running my online business like a clueless Jackass. I have never build a list, rarely bother recruiting affiliates and until recently didn’t use up-sells on any one of my websites. For over 7 years I’ve been making a comfortable income online, rarely working more than 5 hours per week…

I’m able to do this because I’m good at 1 thing: using Adwords to generate sales. This allows me to be lazy, and is the reason why I don’t bother with building lists or recruiting affiliates for most of my products…

Here is my "lazy" way of making money online:

I get a Product idea, then do some basic Market Research using Google's Keywords Tool (takes me under an hour) to make sure there's enough traffic available for my new Product. I then create a Sales Page, set up an Adwords Campaign and start driving targeted traffic to my Sales Page. That's it. After that I just monitor the campaign, and make a few systematic tweaks once I have some hard keyword data at my disposal.

The formula above is possible because I know what I'm doing when it comes to setting up Profitable Adwords Campaigns targeted at Sales Pages - Thats exactly what I'm going to teach you.

So once again, if you have a website with a Sales Page on it and you're NOT using Adwords - you're missing out on some high quality traffic and a lot of Sales.

Adwords allows You to:

Be Self-Sufficient: I don’t rely on anyone but myself for traffic. I don’t have to deal with affiliates, hire experts, make partnerships or invest into SEO. I just log into my Adwords control panel and run my business without having to rely on others to send traffic to my sales pages.

Control the Quality and Quantity of Your Traffic: I can actually decide who gets to see my Ads and who doesn’t, this allows me to drive only Targeted traffic consisting of people already looking for what I’m selling. I also control how much I spend – which together with my campaign performance determines how much traffic I get.

Predict the Amount of Money You make: Before I even put together a sales page, I log into Adwords and do market research with the Keywords Tool – it allows me to get a rough estimate of how much monthly traffic I’ll be able to generate for my new product. And once I have my Click Through Rates and Conversion Rates figured out, I can predict my sales volumes with accuracy.

Enjoy High Profit Margins: My products are usually priced in the $37 - $67 range, and because I never pay more than $0.07 – 0.20 cents per click and average over 1% conversion, it usually costs me $10 - $15 to generate a sale. So it’s cheaper than paying affiliates 50%.

Set up, Monitor and Move on: It takes me about an hour to set up a new campaign. I then let it run for a week or so, and once I have some hard data I make tweaks and changes to improve performance. After that I don’t do much accept monitor – which takes up very little of my time and allows me to move onto other projects, all while my campaigns are driving targeted traffic to my Sales Pages.

This is why I prefer to rely on Adwords for my traffic: it’s less hassle than writing articles, recruiting affiliates or doing SEO. The traffic is also more predictable, reliable and more targeted, and best of all – I’m in complete control of it…

“But Wait! Isn’t it True That Adwords is
Way Too Complicated, The Markets Are Way Too Competitive
and The Clicks Are Way Too Expensive?”

The above statement is TRUE for most people. Only because most people are as clueless about Adwords as I am about other forms of traffic generation. And after reading a ton of Adwords Courses I think I know why…

Direct Response Sales Pages require a very specific Adwords strategy, most courses don’t offer that. Instead they give you a ton of “One Size Fits All” information and advice, and leave you to sift through it on your own. They explain all the features along with all the tricks in the book, then tell you to test and track everything until you get it right – that IS way too complicated.

My Approach is Different:

I ONLY tell you what works for Sales Pages and leave everything else out of the course - I keep it simple. So instead of giving you a 200 page, dense and complicated course that will leave you lost and confused – I give you a Simple Formula, and explain it Step-By-Step with easy to understand instructions and screenshots:

My personal motto is: the easier you make it for yourself to succeed the more likely it is to happen. And of course, simple plans are easier to follow than complicated ones – that’s why while creating this course the working title was “Adwords 80/20” – Unfortunately that title was already taken, so I called it…

“Adwords Direct Response”

Inside “Adwords Direct Response” I outline the exact Formula I’ve been using for over 7 years to run Profitable Adwords Campaigns and Consistently…

Convert Front-End offers at over 1% from “cold” traffic (Most experts consider breaking-even on the front end good, I don’t, all of my campaigns are profitable on the front-end)

Never pay more than $0.07 – 0.20 Cents Per Click (in competitive markets that cost up to $0.45, $1.00, $2.00 Per Click!)

Generate Click Through Rates in the 3% - 10% range for my Ads (Google considers 1% a good CTR)

“Adwords Direct Response” is split up into 3 Parts, each one teaching you an important aspect of setting up Profitable Adwords Campaigns.

Part 1: Keyword Research

This is the foundation of a profitable campaign, it all starts with the keywords you choose to bid on and how they relate to what you’re selling. In this part of the course you will learn…

How to choose Base Keywords that are likely to generate Sales and avoid the ones that will only waste money

Organizing your Keyword List into targeted Groups to insure high Click Through Rates and low Cost Per Click (proper organization can drastically increase CTR and lower CPC)

Proper Negative Keyword research that will exclude unwanted traffic from the very start of your campaigns (excluding junk traffic one of the most important factors in running a Profitable campaign)

Proper use of Google’s Keyword Tool to cultivate large positive and negative keyword lists in under an hour.

Part 2: Campaign Settings / Setup

Choosing the right settings for your campaign can mean the difference between a campaign that generates sales and one that just wastes your money. In fact, many campaigns are DOOMED from the very start just because of 1 setting being chosen incorrectly. Part 2 will teach you…

Walk you through the Campaign Setup step-by-step, and insure you choose the settings that are ideal for converting Sales Pages and generating Sales.

Break down the importance of choosing an appropriate daily budget, and starting with the right maximum click bid.

Tell you the countries you should start your campaigns in, and explain how to use Adwords geographical features to your advantage.

Part 3: Writing Ad Copy

There is a very specific formula for writing Ads that will drive traffic to a Sales Page, because the type of person you want to attract with your Ad is the type of person who is likely to buy your product. Most people believe traffic quantity is the way to go, with Sales Pages QUALITY is priority number 1. In Part 3 you will learn…

The Basic Fundamentals behind writing Ad Copy designed to drive traffic to Sales Pages, and attract the kind of traffic that generates Sales.

The type of information your Ad Copy should always include in order to put your visitor in a reading and buying mood once they get to your Sales Page.

Insuring your Ad Copy gets the highest possible Click Through Rates for the keywords it’s assigned to.

Step-By-Step instructions on setting up your Ad Groups inside Adwords and organizing them in a way that increases CTR and lowers CPC.

Basically, you’re getting step-by-step instructions with screenshots that will teach you everything from keyword research, to choosing proper settingts, to writing effective Ad Copy – All aimed at giving your Sales Page the best possible chance of converting “cold” Adwords traffic to Sales.

“Adwords Direct Response” Phase 2

Phase 2 applies the “80/20 Rule” to Adwords. It focuses on the simplest and most EFFECTIVE ways for you to improve campaign performance and profit. And once again – I keep things simple and only focus on what works for Sales Pages, explaining each strategy site-by-step and illustrating it with screenshots:

Inside “Adwords Direct Response” Phase 2 you will learn the exact formula I use to improve Campaign Performance, lower costs and improve Profits by using the hard data at my disposal once my campaigns reach 1,000 + Clicks...

Part 1: Eliminating low performance, Adding targeted Negative Keywords

The first thing we do is improve the very foundation of our campaign: the Keywords. We use the data we have to eliminate the keywords that drag our campaign down (in terms of cost and low performance) as well as gain a better understanding of the type of visitors our traffic consists of, which allows us to eliminate unwanted clicks. In this part of the course you will learn…

The specific criteria for identifying and eliminating low performing keywords that are hurting your overall campaign performance and increasing your costs.

How to closely analyze the type of visitors your traffic consists of, and eliminating the people you DON’T want clicking on your ads again.

A simple way of Identifying Negative Keywords that triggered your Ads and generated low quality / unwanted clicks to your Sales Page.

Part 2: Increasing Ad Performance

Next, we focus on giving our keywords better performing Ads. By analyzing our keyword data, we’ll be able to improve the click through rates of our Ads in an easy and predictable way. In this part of the course you will learn…

Rewriting your Ad Copy and improving CTR according to accurate Keywords Data, rather than hunches and what you think may work.

The easiest way to determine the keywords and phrases you should be using in your Ad Copy.

Rewriting your Ad Copy to improve conversion rates, as well as click through rates (high CTR is important, but the ultimate aim of an Ad is to generate Sales)

Part 3: Going International

After your campaign is “fit” and efficient, its time to maximize its exposure by going into foreign markets. Speaking from experience, the possibility of finding a country where your product converts higher than the US are quite high (I had a product that converted roughly 4 times higher in Australia than it did in the US). In this part of the course you will learn…

Ways to ease into international markets without overwhelming yourself (there are roughly 195 countries on this planet, there are simple ways to find out where your product will and will-not sell without manually setting up campaigns for all of them)

Proper Campaign Organization and settings – there are key settings and ways to organize your campaigns to give them a better chance of success.

Advice on duplicating the success of your Campaigns in new markets.

Once again: Everything you’ll learn Inside “Adwords Direct Response” Phase 2 is included with direct response Sales Pages in mind. It’s simple, to the point and includes only the information you NEED to improve the performance of your campaigns and the Conversion Rate of your Sales Page with quality traffic.

“Adwords Direct Response” Phase 3

Phase 3 focuses on making sure your Sales Page is fit to handle the traffic you send to it, and turn as many visitors to your site into Sales as possible. As always I keep things simple, and describe the exact methods I use to insure my Sales Pages convert Traffic to Sales step-by-step…

“Adwords Direct Response” Phase 3 is split up into 2 Parts:

Part 1: Matching Sales Page to High Performing Ad Groups

After 1000+ Clicks you’ll know which keywords are getting the most impressions, clicks and which Ads are getting the highest Click Through Rates. You’ll be able to use this information to make quick changes to your Sales Page and make it more targeted at the Traffic you’re sending to it. In this part you will learn:

The exact process you want your visitor to go through: from typing a phrase into Google, to seeing your Ad, to Clicking on it and finally ending up on your Sales Page – I tell you what’s important to put your visitor in a buying mood.

What the main Headline on your Sales Page should always include (according to Keywords Data and Ad performance)

What the Post / Sub Headline needs to include, once again – according to Keywords Data.

The Efficient way to decide which Ad Groups eventually deserve their own landing pages.

Part 2: Improving Visitor Trust / Comfort

Its important to understand that the traffic being driving to your Sales Page via Adwords is considered “Cold” Traffic – it wasn’t recommended by an affiliate, nor sent via review site. The people coming to your website are fist time visitors and have never seen or heard of your website before, your site is a complete stranger to them. This means you NEED to make it a comfortable environment, so they can make a buying decision without concern. In this part you will learn:

The things Google themselves value in a Landing Page (your Sales Page). Google actually tells people what a Landing Page should and should not have, I’ll go over the things you need to concern yourself with if you have a direct response Sales Page.

The 3 types of information your Sales Page should always show in a clean and clear way that will make your customers less weary / skeptical of you, and make their Buying Decision a comfortable one.

Using visuals (graphic and video) to take uncertainty and discomfort away from your visitors.

As always, everything is explained in simple and easy to understand step-by-step instructions. And once again, you DON’T have to be a copy writing wizard to follow the instructions in Phase 2 – this is NOT a copy writing course. All the changes you’ll be making to your Sales Page will be based on hard facts and Keywords Data from your Adwords Campaign, there’s no guess work involved.

Ok, now here’s the deal…

“Adwords Direct Response” is a new Product released 2 Months ago on the WSO forum. Normally, Each one of the 3 Phases sells for $9.95. So normally all 3 Phases cost $29.85 - With this Special Offer, you get all 3 for Half the price...

Take advantage of this WSO and get All 3 Phases of “Adwords Direct Response” for…

But, to make this more of a “no-brainer” this offer comes with a 30 Day Money Back Guarantee:

I guarantee that by following "Adwords Direct Response" You WILL give your Adwords Campaigns the best possible chance to be proffitable and convert visitors into Sales. I also guarantee that you'll have no problems following "Adwords Direct Response", or have any problems understanding the instructions / strategies inside. So download the Guide right now, try it out and if you feel that it doesn't live up to its promises in any way - Just send me an email I will send you a Prompt Refund.

IMPORTANT: I’m not interested in ripping anyone off and ALWAYS honor my guarantee. I also use PayPal as my payment processor and am required to honor my guarantee – it’s bad for my business if I don’t.

To take advantage of this offer Click on the link below…

Thank you :-)

P.S. If you have a direct response Sales Page – I highly recommend you invest the $15 and read this step-by-step guide. It will take the mystery out of Adwords, and provide you with information that is specifically targeted at Converting “cold” Adwords traffic with Sales Pages.