the Desk of:
Dear Website Owner,
One of the biggest problems any online business owner will face is making the first sale with a new prospective customer.
Statistics show that, in general, only 2% of prospects convert. The
other 98% leave and may never come back to your site. This means that
any money you’ve invested to get people to visit has been lost. That
can quickly add up to a lot of wasted money!
If we take a closer look at those statistics, the big question becomes:
"Why do online shoppers leave without paying or taking some sort of action?"
Although there may be hundreds of reasons why a potential customer may
not make a purchase, these five are some of the most common.
1) They were presented with unexpected costs.
2) They thought the price was too expensive.
3) They found a better price elsewhere.
4) They decided against buying.
5) They were just browsing.
With such a high percentage of people leaving your site, each with
their own reasoning, is there any way to get them back without
reinvesting more money into new clients?
The answer is, “Yes!”
This is what we call ‘retargeting’.
Facebook Retargeting marketing is gaining more and more popularity with
website owners. In fact, I’m sure you’ve run into retargeting ads
targeted towards yourself! Let me explain how they work…
Imagine you go to Google.com and type in a specific item that you’re looking to buy, say BBQ grills.
Let’s say this BBQ grill website owner sets up a Facebook retargeting
campaign. You’re interested but you don’t buy at that very moment.
Maybe you’re busy and you leave. Then you go to Facebook and see ads related to the site you just visited.
You’re intrigued and come back and buy.
Retargeting sealed the deal that you would buy from them.
Still not convinced of the power of retargeting?
According to a comScore study, "Retargeted ads led to a 1046% increase
in branded search and a 726% lift in site visitation after four weeks
of retargeted ad exposure!"
That’s a huge amount of people that, otherwise, would likely never have come back!
The best news about this? You can do it for your own website.
FB Retargeting Decoded
9 Part Video
Here's a breakdown of this 9 part video series in
Video #1: Introduction and Getting Started
you excited about using retargeting marketing for your business? In
this video, you will be given a quick overview of the course. We’ll
talk about the basic concepts and what you need to get started the
Video #2: Visual Map of Facebook Retargeting
Whenever you set up any retargeting campaign, it can get extremely
tedious if you don’t know how all the pieces of the puzzle fit
together. To ensure you succeed, you’ll get to see how everything
connects to each other - so you know exactly what you need to learn
ahead of time.
Video #3: Visual Map of Real-Life Scenarios
we jump in and show you how to create a highly-targeted campaign, we
need to show you some real-life examples based on what you learned in
the previous video. Different scenarios require different
campaign setups and are never created equal. We’ll cover basic
setups such as blog posts, email list building, purchase / sale, and
filling out a form.
Video #4: Facebook Pixel
may have heard of the famous Facebook Pixel. But what does it
do? Why is it important? How does it work? Understanding
all of these questions is crucial to learn before you jump in.
Not understanding it will put your campaign in grave danger.
Video #5: Adding Pixel to Your Website
you understand the Facebook Pixel, it’s time to add it to your
website. Where do you add it? What if you use a WordPress
site? What WordPress Plugins are recommended? All that and
many more will be shown in this video.
Video #6: Pixel Variables and Settings
you’ve added the pixel to your website, it’s time to fully understand
different ways to using it. In specifics, we’ll cover different
pixel settings you can use to track initial visits all the way to
Video #7: Custom Audiences
it’s time to understand how Custom Audiences work. In short -
they allow you to target the right audience based on the action that
they have taken, but we’ll discuss this in more depth here.
Video #8: Creating Custom Audiences
this video, we’ll cover how to create custom audiences in a step by
step manner. If you can follow our mouse, you’ll have no problem
doing this. We’ll also discuss each setting and its importance
and our recommendations.
Video #9: Retargeting Campaign Setup
At this point, you have reached the end of the video series. It’s time
to create your general Retargeting campaign so you can be on your way
to getting back lost visitors.
in how to create your own highly successful Facebook retargeting
campaign? Everything you need to know is right here in this video
product to your cart now for only....
P.S. Learn how to use Facebook retargeting marketing to bring back a large majority of your missed prospects.
P.P.S. This training course was designed to help you create a long-term conversion strategy.