Yes, but I think the concept has expanded to be content creation...including audio, videos and images.
I've changed is the way I do it. It seems to have more impact. If it's particularly good content (IMHO), I might post it here with a keyword/targeted title.
I also will most often save my best writing (as sporadic as it may be) for my blog. Then I might post a link here - because usually generic with no affiliate links. Then I might either "ping" the article here and on my blog.
Finally, I'll post a link to all the related LinkedIn groups to which I belong that are relevant. But I'm not going for sales with those ---- I'm looking to become an influencer in some area.
I hope this helps. Good luck with your efforts. - MM