Author Topic: 25 Free Tips for Marketing your Blog  (Read 6290 times)

promomxr

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25 Free Tips for Marketing your Blog
« on: June 29, 2009, 07:08:29 AM »
With so many blogs being created every day, itís a mystery to many bloggers how to make their blog stand out. Itís simple. People want to read good content, and with good content comes ad revenue. Well, maybe itís not that easyÖ Weíve finally unleashed the secrets of successful blog marketing. Do note that these are not guaranteed to increase your click-through ratios and they will not bring good karma to you or your ads.. If only.. Nonetheless, these tips should benefit your blog and make it more user-friendly, more easily accessible, and more content-enabled.

There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a -short- list of tips for marketing and optimizing a blog:

1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software - WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates - aka design.
4. Research keywords and develop a glossary - Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
 * Template optimization - RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
 * Add helper plugins specific to WordPress or MT
 * Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup Google acount for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
10. Format archived posts, related posts.
11. Enable statistics for tracking - Performancing, Google Analytics, ClickTracks.
12. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.
13. Engage in an ongoing link building campaign.
14. If podcast or video content are available, submit to Podcast and Vlog directories.
15. Submit blog url to paid directories with categories for blogs - Yahoo, BOTW, bCentral, WOW, JoeAnt.
16. Optimize and distribute a press release announcing blog.
17. Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.
18. Research and comment on relevant industry related blogs and blogs with significant centers of influence.
19. Post regularly. If itís a news oriented blog, 3-5 times per day. If itís an authoritative blog, 3-5 times per week, but each post must be unique and high value.
20. Monitor inbound links, traffic, comments and mentions of your blog - Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.
21. Always respond to comments on your blog and when you detect a mention of your blog on another blog, thank that blogger in the comments of the post.
22. Make contact with related bloggers on AND offline if possible.
23. When making blog posts always cite the source with a link and donít be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post and use anchor text when you link to previous posts youíve made.
24. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you.
25. Remember when web sites were a new concept and the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog.



jack_ripper

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Re: 25 Free Tips for Marketing your Blog
« Reply #1 on: October 24, 2009, 04:18:25 PM »
Thanks to your post. It's a great stuff, worth valuable marketing advised. 

promomxr

  • Guest
Re: 25 Free Tips for Marketing your Blog
« Reply #2 on: October 24, 2009, 11:33:45 PM »
Thank you Guest  :sunshine:

Offline KarenMcG

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Re: 25 Free Tips for Marketing your Blog
« Reply #3 on: October 25, 2009, 02:14:03 PM »
Howard,

This is just what I needed.  These tips for marketing a blog are fantastic.

Thank you.

And thanks for the "shout out!"  ;D

Karen

Offline Jim Burney

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Re: 25 Free Tips for Marketing your Blog
« Reply #4 on: December 09, 2009, 07:52:16 AM »
Howard

Just come across your post. Where have I been????

Excellent tips.

Thanks for sharing

Jim

Offline KarenMcG

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Re: 25 Free Tips for Marketing your Blog
« Reply #5 on: December 09, 2009, 12:55:06 PM »
Jim

Thanks for bring this around again.

I've been working on my new Kittens 'n Things blog and I see there are a few tips here I haven't done yet/forgot about. So I'd better get on them.


Karen