Author Topic: Getting Greater Profits From An Opt-in Email List  (Read 8689 times)

Offline Mark Austin

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Getting Greater Profits From An Opt-in Email List
« on: November 29, 2008, 11:05:49 AM »
3 Keys to Greater Profits From Any Opt-In Email List
by Jimmy D. Brown

You've worked hard to build a list.

And you'd like to make more money from it.

Am I right so far?

Great!  Just wanted to make certain that I'm not losing my touch. :-)

Your optin email list can be the single biggest money-maker you possess, if you just follow three simple keys...

Key 01 -> Provide Genuine Value To Your List Members.

Seems like a no-brainer, right?  Unfortunately, the overwhelming majority of list owners miss out from the beginning.

They're left at the starting gate while the rest of the pack moves ahead.

If you don't provide "genuine value" to your list members you simply won't make money from your list.

Folks will either unsubscribe, or they'll stop reading your mailings.

Either way, you lose.

There are a gazillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.

So, first things first, you gotta provide genuine value to your list members. 

That consists of two things:

- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.

People join YOUR list.  They want to hear from YOU.

I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.

After all, if they can get it elsewhere, why join your list at all?

- Useful content.  The second part of providing genuine value to your subscribers is to offer "useful" content.

When it comes to information, "Value" = "Usefulness."

How valuable content is to a person is directly related to how useful they find that information.

Your content needs to be APPLICABLE.  Give your subscribers information they can use and they'll give you their attention, and ultimately their business.

Key 02 -> Send Promotional Mailings Regularly.

One of the most shocking discoveries that I ever made in my work with email marketing is this:

**If you don't send promotional mailings regularly, your response rates will go down dramatically.**

Trust me.  I've tested it.  So have a lot of other people.

Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.

That's a shortcut to failure there.

But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.

Either way, you ain't gettin' paid.

They key is balance.

As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.

Test for yourself.  Your list may be different.

Regardless of the frequency you decide upon,it absolutely needs to be REGULAR.

Consistency in regularity.

Key 03 -> Verify Your Subscribers Are Receiving Your Mailings.

Without question, this is the most often overlooked key to email profits of them all.

There is no substitute for this one.  If your list members aren't receiving your email messages...stick a fork in yourself, because "you're done."

You can have great content and send out those solo mailings like clockwork, but if no one on the other end of the line is getting them, it's a waste of your time.

Research shows that as few as 10% of the total subscribers on any given list may actually be receiving the messages.

If you're getting poor results from your offers, then the first place I'd look is to make certain your subscribers are actually receiving and reading your email messages.

Bottom line:  If you really want to make money from your optin email list, all it takes is...

Consistency in QUALITY.
Consistency in REGULARITY.
Consistency in DELIVERY.

Those three keys add up to one thing: Greater profits for YOU.
Jimmy D. Brown is the author of the "Get Messages Read!" course. In Get Messages Read! you'll learn 24 simple ideas you can begin using today (literally, with the next message you send out) to increase the profit from any list. Check out this ground-breaking course at

“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain


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Re: Getting Greater Profits From An Opt-in Email List
« Reply #1 on: November 30, 2008, 10:32:46 AM »
Key 01 -> Provide Genuine Value To Your List Members.

That's a good point. Many list owners forget that one.


Offline Jim Burney

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Re: Getting Greater Profits From An Opt-in Email List
« Reply #2 on: November 30, 2008, 10:58:55 AM »
That's a good point. Many list owners forget that one.



I agree with you on this point. Some of the lists that I subscribe to, the list owner is only pushing products.

That is on every email sent out. No value in that.

And yes I do unsubscribe when I realize this and find no value.