Author Topic: My colic site hasn't sold a single ebook!  (Read 5478 times)

ladyj2009

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My colic site hasn't sold a single ebook!
« on: August 01, 2010, 04:57:18 PM »
Hi everyone,

Picking your brains again...

Basically, I set up www.treatcolic.co.uk last year, using some tips and advice that I acquired before joining RRW!

The site has a decent design and a clear call to action. It is on page 1 og Google (UK) for the keyword 'treat colic', but I haven't sold a single ebook.

Any ideas?



multihb

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Re: My colic site hasn't sold a single ebook!
« Reply #1 on: August 01, 2010, 05:30:09 PM »
Hi everyone,

Picking your brains again...

Basically, I set up www.treatcolic.co.uk last year, using some tips and advice that I acquired before joining RRW!

The site has a decent design and a clear call to action. It is on page 1 og Google (UK) for the keyword 'treat colic', but I haven't sold a single ebook.

Any ideas?

Hi ladyj2009,

I checked your site, it seems very good by my opinion, then I checked Alexa traffic, and seems obvious reason why you have not sold any ebooks, there is not traffic in your site as you can see:  http://www.alexa.com/siteinfo/http://www.treatcolic.co.uk

So I bet your promotion lacks or you are promoting in wrong places...

I hope this helps..

Best regards!

Aatos


valpubs

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Re: My colic site hasn't sold a single ebook!
« Reply #2 on: August 01, 2010, 07:07:51 PM »
Hi Ladyj

OK - this may seem an uninformed opinion as I don't, to my knowledge, have any children; however, looking at your site from my angle I've noticed a few things:

#1 - the flash heading states that is there is no cure for colic - however, you are trying to sell information on treating your baby. Now most people would associate the word 'treat' with a 'cure'; this could create a hiccup in your visitors' thinking "If there's no cure - then why shell out cash on information about treatments?"

#2 - Your home pages give free information on calming colicky kids - I would suggest that your home page be a sales page that dwells on the non-stop crying, the sleepless nights, the lack of proper over the counter help etc. - i.e. focus on the 'bad' stuff and then say that you've got a 'way out'. Then use bullet points to state some of the best benefits of your ebook.

#3 - by all means have a blog on the site - it's a great way of getting conversations going with your purchasers. One thing - under the 'parents' treatments page - it's empty - I would suggest you post a few methods of your own (or friends and other family members) - successful or otherwise

#4 - I use Firefox as my browser and looking at your 'About' page; the line breaks make for some funny paragraphs - always check your blogs in different browsers to make sure everything looks the same as much as possible. Also check the spelling throughout - I noticed a few references to 'nurping' when I assume you meant 'burping' ;D

I think that's about it - I hope it becomes a success once you start getting the traffic you deserve

Offline doc333

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Re: My colic site hasn't sold a single ebook!
« Reply #3 on: August 02, 2010, 12:34:48 AM »
Hi ladyj2009,
Great advice from the guys. That e-cover looks a bit squashed, not very appealing, can you make it more realistic? also you could grab the other colic book from the members area and add that as a bonus item, or sell both for 9.95 sort of a 2 in 1 deal.


doc333
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ladyj2009

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Re: My colic site hasn't sold a single ebook!
« Reply #4 on: August 02, 2010, 05:21:37 PM »
Hi Ladyj

OK - this may seem an uninformed opinion as I don't, to my knowledge, have any children; however, looking at your site from my angle I've noticed a few things:

#1 - the flash heading states that is there is no cure for colic - however, you are trying to sell information on treating your baby. Now most people would associate the word 'treat' with a 'cure'; this could create a hiccup in your visitors' thinking "If there's no cure - then why shell out cash on information about treatments?"

#2 - Your home pages give free information on calming colicky kids - I would suggest that your home page be a sales page that dwells on the non-stop crying, the sleepless nights, the lack of proper over the counter help etc. - i.e. focus on the 'bad' stuff and then say that you've got a 'way out'. Then use bullet points to state some of the best benefits of your ebook.

#3 - by all means have a blog on the site - it's a great way of getting conversations going with your purchasers. One thing - under the 'parents' treatments page - it's empty - I would suggest you post a few methods of your own (or friends and other family members) - successful or otherwise

#4 - I use Firefox as my browser and looking at your 'About' page; the line breaks make for some funny paragraphs - always check your blogs in different browsers to make sure everything looks the same as much as possible. Also check the spelling throughout - I noticed a few references to 'nurping' when I assume you meant 'burping' ;D

I think that's about it - I hope it becomes a success once you start getting the traffic you deserve

Wow - thank you so much. I am going to make these changes and watch the money coming in!

You guys are amazing!

ladyj2009

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Re: My colic site hasn't sold a single ebook!
« Reply #5 on: August 02, 2010, 05:25:25 PM »
Hi everyone,

Picking your brains again...

Basically, I set up www.treatcolic.co.uk last year, using some tips and advice that I acquired before joining RRW!

The site has a decent design and a clear call to action. It is on page 1 og Google (UK) for the keyword 'treat colic', but I haven't sold a single ebook.

Any ideas?

Hi ladyj2009,

I checked your site, it seems very good by my opinion, then I checked Alexa traffic, and seems obvious reason why you have not sold any ebooks, there is not traffic in your site as you can see:  http://www.alexa.com/siteinfo/http://www.treatcolic.co.uk

So I bet your promotion lacks or you are promoting in wrong places...

I hope this helps..

Best regards!

Aatos



Thank you!

I don't understand that at all - I am on page 1 of Google for the keyword 'treat colic', so something is working - just not how I need it to!

Thanks for the feedback...a lot of food for thought

ladyj2009

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Re: My colic site hasn't sold a single ebook!
« Reply #6 on: August 02, 2010, 05:26:17 PM »
Hi ladyj2009,
Great advice from the guys. That e-cover looks a bit squashed, not very appealing, can you make it more realistic? also you could grab the other colic book from the members area and add that as a bonus item, or sell both for 9.95 sort of a 2 in 1 deal.


doc333

Thanks Doc - that's a great idea!

multihb

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Re: My colic site hasn't sold a single ebook!
« Reply #7 on: August 02, 2010, 06:03:05 PM »
Hi everyone,

Picking your brains again...

Basically, I set up www.treatcolic.co.uk last year, using some tips and advice that I acquired before joining RRW!

The site has a decent design and a clear call to action. It is on page 1 og Google (UK) for the keyword 'treat colic', but I haven't sold a single ebook.

Any ideas?

Hi ladyj2009,

I checked your site, it seems very good by my opinion, then I checked Alexa traffic, and seems obvious reason why you have not sold any ebooks, there is not traffic in your site as you can see:  http://www.alexa.com/siteinfo/http://www.treatcolic.co.uk

So I bet your promotion lacks or you are promoting in wrong places...

I hope this helps..

Best regards!

Aatos



Thank you!

I don't understand that at all - I am on page 1 of Google for the keyword 'treat colic', so something is working - just not how I need it to!

Thanks for the feedback...a lot of food for thought

Yes, I understand
what you mean, but being in google first site does not mean necessarily there are visitors in the site..

You said your site has been there about one year..but there are no backlinks, no keywords shown where the traffic is coming (I mean Alexa traffic tracking) Do you track your traffic?

This is some of my site, simple optin page only: http://www.alexa.com/siteinfo/http://www.multihb.us

You can see there are some traffic and where it is coming (check alexa above)
It is not heavy, but I am getting several signups daily..

I am not expert in your niche, so it is hard to say how you can increase traffic there other that you must promote your site with some other way that just only believing google do it.

There seems to be some competition, so to get traffic from google (I mean enough traffic to get sales, your site must have better than competitors sites, some specialities related your niche)

Meanwhile you can promote your site eg here: http://traffic-supremacy.com/ (This is not affiliate link) This site has worked for me great...

I hope this helps,

Best regards!

Aatos

Offline ASUService

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Re: My colic site hasn't sold a single ebook!
« Reply #8 on: August 02, 2010, 07:36:42 PM »
Considering I'm a parent and grandparent many times over I remember that new parents had the biggest issue with colic and treating the problem. That said .... How about cruising and posting in New Parent Forums or Craigslist message boards for new parents.

Offline Wayne

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Re: My colic site hasn't sold a single ebook!
« Reply #9 on: August 02, 2010, 10:21:23 PM »
I don't understand that at all - I am on page 1 of Google for the keyword 'treat colic', so something is working - just not how I need it to!

Here's my summary of what has been said:
  Being #1 is moot in terms of sales unless people are
  A) searching for that term / finding reference to your site
  B) clicking through to your site
  C) clicking on your sales page link and
  D) feeling the pain strongly enough, trusting you enough, and believing in your solution enough to pay the 5 quid.

Do you know the numbers of people you've got at each step and where you're losing folks?
Google Analytics will tell you how many, where from, and how long people visit your site. If 2 people per day visit and immediately leave you can guess where the problem lies.

Possible solutions depending on where the breakdown is:
  A) http://screencast.com/t/MzU4ZDk2YTg shows 7 searches a day -- you can't get more people to search "treat colic", but you could add more keywords you show up for or you take the second half of the above and promote your site on more places than just Google.

http://screencast.com/t/NmRiM2Q5Z <-- Looking at treatcolic.co.uk versus the .com: they have 23 pages indexed -- you've got 20, they've got about 10 backlinks -- you've got 1300, they've got 2 of the on page factors optimized -- you've got all 4, they've got PR5 -- but you've only got PR0. They are obviously doing something right in google's eyes that you aren't. Some of that may be that they are a 4 year old domain and yours is from Jan 2010, but I'd go study their site through google's eyes and keep that in mind when updating yours.

  B) http://screencast.com/t/NDFkYWM3 shows the lack of a call to action in your meta-description. Compare it to the other sites on the screen.
  C) There are an awful lot of blinking, bouncing, distracting items on your front page. If I'm sleep deprived because of a colicky baby, I am not going to stay on that site for long. About the only thing I can think of that might keep me on the site with a baby crying in my arms/lap is a promise of instant relief that I can try right then. You've got some YouTube videos along that lines, but there are too many choices and they don't establish you as the expert. In fact, you don't really show up on that page at all -- no story, no personal results, not even a picture.
  D) I'm guessing you're not a doctor with 20 years of experience treating colic. That just means you may have to approach this from a different position than that of "The Expert" -- either the reporter or the trail guide might work in this case. Whatever you choose make sure that your page focuses on them taking a specific action. The .com has one action they are encouraging: register (buy). They even lay it out in 3 steps: 1. satisfy your desire for information, 2. learn our technique, 3. get started now! How goofy are those steps?! But I'll bet they work...

So there's my "summary"! (Can you imagine my full blown explanation? ;) )
Hope that helps.

ladyj2009

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Re: My colic site hasn't sold a single ebook!
« Reply #10 on: August 03, 2010, 06:22:44 PM »
Hi Wayne,

Thank you so mich for your generosity, and the time you have taken to help with this - I really appreciate it!

  D) I'm guessing you're not a doctor with 20 years of experience treating colic. That just means you may have to approach this from a different position than that of "The Expert" -- either the reporter or the trail guide might work in this case. Whatever you choose make sure that your page focuses on them taking a specific action. The .com has one action they are encouraging: register (buy). They even lay it out in 3 steps: 1. satisfy your desire for information, 2. learn our technique, 3. get started now! How goofy are those steps?! But I'll bet they work...

This is the part that I am working on. I am not an expert, just a mum who has experienced it - and it's not fun! I am to finish making all the changes, then look at the landing page again.

I didn't want to personalise it, but it looks like I may have to consider doing that!

Offline Jim Burney

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Re: My colic site hasn't sold a single ebook!
« Reply #11 on: August 03, 2010, 10:26:41 PM »
Wayne

Splendid summary.

Thanks to all others who have input comments on this very interesting and important topic.

Jim

Offline Wayne

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Re: My colic site hasn't sold a single ebook!
« Reply #12 on: August 03, 2010, 11:47:43 PM »
I didn't want to personalise it, but it looks like I may have to consider doing that!

Whatever your reasons, it doesn't have to be *you* per se, it can be a persona or even just a story of a parent with a colicky baby.
If you just don't want it to be Joycellyn then use a pen name.
I just don't see anything on that page currently to connect with on a personal level.

Wayne
Splendid summary.

Thanks Jim. Glad to help!

Offline PaulG2

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Re: My colic site hasn't sold a single ebook!
« Reply #13 on: August 07, 2010, 09:03:14 PM »
I notice you have made some changes to the site. I like that the site seems to match the look of the ebook. Did you totally switch themes?

Offline KarenMcG

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Re: My colic site hasn't sold a single ebook!
« Reply #14 on: August 09, 2010, 10:43:19 PM »
Well, I'm a little late to the party here. I see so many terrific suggestions for you to take and run with. And in a good many instances, you've done just that.

I've also seen where "traffic" is mentioned. So I'll zero in a bit on that, too.

So, what are you doing to get traffic?

Perhaps you could write articles about colic and some of the other things you've mentioned at your site and submit them to article directories.

Join some forums/message boards that have mothers with babies.

Look for blogs that are geared to mothers/babies and post a post. Do guest blogging.

People need to know you exit before they can come to you and purchase something from you.

Good luck.

Karen

P.S. If you  have a list, send your list information about colic. Maybe choose a tip a week or a month and send to your list.