Hi ladyj,
You do have a very nice looking, well-organized site. One thing I did
notice though is that you're using red for your background. While this
is not a bad color to use, you may wish to consider "softening" things
up a bit.
Being a site targeting frustrated, even panicky parents you'll do well to
give them a sense of calm while reading about what you have to offer.
I hope this information helps you start making some sales!
~Karen