New Web Page Offer - Please Review and Comment

[magicman]

Hello fellow members -

Here's a link to a new web sales page designed just for traffic exchanges.

http://trackr.leadsleap.com/075y6d14/RRF

The idea is the complete sales message shows "above the fold" in any TE. However, if a viewer scrolls down there are more meaty benefits to read.

Whaddayathink? - MM

[seeqer]

It looks beautiful but ...

Without any text, nobody can use Google translate. So that are potential buyers that you lose. Also, some people like keeping landing pages in case they get screwed. I had to disable javascript to print it in pdf format.

Also it does not answer the BIG question .. what IS THE MAIN BENEFIT of a Cash Kit?

Also what is it?
What does it do?

For non marketers all of this is arcane and the benefits is not obvious. It has to be spelled out. Politicans and other marketers screw us by playing with words. I am not exactly sure what I would get if I signed up.

I asked myself is there a refund ... then I saw by paying attention that is was free and there is no obligation. You need to make those things obvious. At first glance it is not obvious because the bright colors (red and oranges) are a distraction and pull us in but pull us away from the free and the no obligation.

The look is awesome .. it is the content of the landing page that is not clear.

Instead of buying I would just move elsewhere since it is not telling me anything USEFUL and since I am not sure what it is. I lack time to do everything I want and I am either lazy or tired (actually I am both). I have to be motivated by a clear goal to do something that require time, effort and money.

So will this help me bring money? I do not know. The landing page is not explaining it to me. How will it do that? What are the feature and what are the benefits.

The look was quite nice, it was nice to look at (so you nailed it for me).

[magicman]

Dear Seegar -

Thank you so much for the time you took to review my page and offer comments.

I truly value your opinion and really appreciate your notes. Your feedback will be quite helpful to me. What a great post.


MM

[snginc]

Personally I think you would have been better off using a video with a call to action button either underneath it or beside it.

Jerome

[magicman]

Jerome - thanks for your feedback. Always invaluable. - MM

[snginc]

Glad I could help out!

Jerome

Jerome - thanks for your feedback. Always invaluable. - MM

[seeqer]

A video, like snginc suggested, is a nice idea but you should put the sales page in text also.

If you make a video, make sure the total time of the video is there.
If I feel the video can be too long  I close it down and move on. I like it when it is straight to the point.
If there is some text underneath the video I skim it to see the great lines and if it catches my attention AND my interest, then I watch the whole video and read the whole text.

Put the essential text above the fold. So make the video small enough for us to see the headline of your text.

Busy people, cynical people and bitter people (who have been burned by marketers), will move quickly to the text to get the idea AND also your warranties and the refund policy (in your case it is free)

You can put the full refund "logo" (with the amount of days) or in you case, the free logo in it at the right of the video or text.

Here is a suggestion that could help you get more conversion:
1- Offer tips and tricks to newbies to start using those cash kits
2- Offer tips and tricks to make the most of the cash kits once the customers are comfortable enough.

Even if those are included with the cash kits, having this mentioned in your landing page will help you get more clients especially newbies that need someone to hold them by the hand or that need someone to guide them.

They will feel safer and they will feel they get more from the purchase.

You can always sell them other stuff later on down the line. Once they see how it works and earn some cash, they will be more inclined to buy to maximise their profit.

So mentioning you give away some of your tricks and tips to make the most of your cash kits, help you to brand yourself as a marketer that sell marketing stuff AND help the clients move forward in life.

So this way you sell yourself, your time AND your cash kits.

You will get more emails this way as well.

Also, anything that obviously make the customers feel safe should be visible right away. This will make more people inclined in buying.

[seeqer]

One last thing I want to mention.

FREE is a beautiful word that has been used and abused A LOT by marketers and company.

First FREE could mean
- There is a catch
- The product is not that great
- It is not really free
- You are a scammer.
- You are going to make money with the email
- There will be A LOT OF SPAM.

So what is your endgame? Why are you giving away these things FOR FREE?

You can mention that ...
- you are trying to see if this product is a good seller
- you want to see if this helps customers before you sell it
- that a final version is coming and you are testing this version
- THAT IT WILL BE FOR A LIMITED TIME OR A LIMITED AMOUNT A COPY.

This can give a reason to the customer AS TO WHY IT IS FREE.

There is no catch. It is just you trying to see if it works well and find out what you can improve before you start selling it.

This way people will feel THEY ARE GETTING A GOOD DEAL. A bit like offering a video game for free IN OPEN BETA so that you can test it before you start to do the final version and market it at full price.

You might give the final version of it to the people who gave you their comments and their opinion. This way you establish a dialogue and you get to know what your customers want.

Me, when I see the word free, I always back away a little and wonder ... what is the catch??
A reason like I mentioned above is a good enough reason for me.

[magicman]

Wow - a great tutorial Seeger. Many thanks. - MM

[AlanUK]

Hi Magicman,

Would just like to add my 2 cents worth, it definitely looks a great piece of art but as a marketing message I personally felt it looked a bit busy.

I felt I had to look really hard to see what you were offering.

We get seconds to sell ourselves so maybe make your message clear right off the bat and of course as previously mentioned get your primary message above the fold.

Best of luck and no doubt will see you around.

Happy selling
Alan

p.s. look forward to seeing this project unfold so hopefully you will keep us posted with your updates.

[magicman]

Hey, Alan - Appreciate the feedback and your point of view on this very much! Thank you for taking a look and posting on it.

I'm on a bit of a break working on another project, but will share updates as available.

Ciao - MM

[Jim Burney]

Hi seeqer

Great info shares on this thread.

Thanks

Jim

One last thing I want to mention.

FREE is a beautiful word that has been used and abused A LOT by marketers and company.

First FREE could mean
- There is a catch
- The product is not that great
- It is not really free
- You are a scammer.
- You are going to make money with the email
- There will be A LOT OF SPAM.

So what is your endgame? Why are you giving away these things FOR FREE?

You can mention that ...
- you are trying to see if this product is a good seller
- you want to see if this helps customers before you sell it
- that a final version is coming and you are testing this version
- THAT IT WILL BE FOR A LIMITED TIME OR A LIMITED AMOUNT A COPY.

This can give a reason to the customer AS TO WHY IT IS FREE.

There is no catch. It is just you trying to see if it works well and find out what you can improve before you start selling it.

This way people will feel THEY ARE GETTING A GOOD DEAL. A bit like offering a video game for free IN OPEN BETA so that you can test it before you start to do the final version and market it at full price.

You might give the final version of it to the people who gave you their comments and their opinion. This way you establish a dialogue and you get to know what your customers want.

Me, when I see the word free, I always back away a little and wonder ... what is the catch??
A reason like I mentioned above is a good enough reason for me.

[AlanUK]

Yes Jim,

There is some awesome info/input from Seqeer.

There is obviously a good crowd of people within this Membership/Forum who are very helpful, I've already experienced some very good advice!

Alan