Setting Up A MRR/PLR Product

[Mark Austin]

Hi Guys,

Several people have requested a tutorial explaining the process of uploading a RR/PLR product to their host.  For this tutorial we are going to use "Weight Warriors" (added to RRW on July 3, 2012) as an example.

Ok, so we start by downloading the product "Weight Warriors" from RRW. After it's downloaded to your computer you will need to extract it from the zip file. Depending on your computer you should be able to right click on the zipped file and select "Extract Here", "Extract To", or some variation of that.  You can also use a file compression/extraction software such as 7-Zip (www.7-zip.org) or WinZip (www.winzip.com).

The next step is critical. Before you start selling a digital product ALWAYS make sure that you have legal rights to sell that product. You've probably already noticed that all RRW products come with a license file. The license file will list what you legally can and can't do with that product. The license file for our example product looks like this:

Yes can be sold
Yes can sell resale rights or master resell rights
You can add the product into your product bundle or package and sell for a higher price
Yes can be added to a paid membership site
You CAN give the product away for FREE
You CANNOT offer the product as a bonus to another product you are selling.
You CANNOT sell the product on auction sites such as eBay.com
You CANNOT use nor sell this product in a dime sale event, under any circumstances at all.

Ok, so the license file clearly states that we can legally resell this product. It also says that we can give it away or offer it with resale rights if we choose to. For this example we are just going to offer it with personal use rights.

So the next step is to register a domain name with a domain registrar.  Two of the "big boys" in the domain registration business are NameCheap (www.namecheap.com) and GoDaddy (www.namecheap.com).  Ok, let's see what domain names are available for our "Weight Warriors" product.   Please note that you do NOT have to register a domain name for each product that you sell. You can always use sub-domains or sub-directories for your individual products.  For example:

www.MyDomainName.com/ProductName1/
www.MyDomainName.com/ProductName2/
www.MyDomainName.com/ProductName3/
www.MyDomainName.com/ProductName4/
www.MyDomainName.com/ProductName5/
etc ...

For this example, we are going to register a domain name intended to be used solely for this product.

Ok, so after doing a domain name availability search (can be done at your favorite registrar) I find that the domain name "WeightWarriors.com" is available but it's actually a so-called "Premium Domain Name" with a price tag of $1500. Yeah, that's not gonna happen. :-)  So we dig around some more and find that the domain Weight-Warrior.com is available.   Let's go ahead and register our chosen domain by following the steps that are given us by the registrar. It's a fairly straight forward process - just be prepared for a lot of "You want fries with that?" upsell offers.

SIDENOTE -  Various domain registrars offer discount codes that will save you $$$ on your domain registration fees. For example:  Namecheap (www.namecheapcoupons.com/) and Godaddy (www.fatwallet.com/GoDaddy-coupons/). 

Next we need to setup hosting for our domain.  Be sure that you purchase cPanel hosting as that will make your marketing tasks a whole lot easier.  Just like domain name registration, there are a large number of places where you can get hosting. If you are just starting out with only one domain then a good choice would be HostGator's Hatchling Plan (about $7 per month). If you have, or plan to have several domains then HostGator's Baby Plan (about $8 per month) is a good option.  Also, you can use this discount code to knock of 25%:  25off71112

After you purchase your hosting plan, you will be given login details to access your hosting.  Be sure to save those details! :-)    Also, don't forget that all RRW Gold Members get free pro hosting.

Ok, now we have a domain and we've setup our hosting so let's start editing the salespage for our "Weight Warriors" product.   When we open the "Weight Warriors" file we see that we have a "reseller" folder and a "WeightWarriors.pdf" file.  The "reseller" folder contains our salepage and the "WeightWarriors.pdf" file is the actual product that we will be selling.

SIDENOTE - The "special report" folder contains a report designed to be used with a squeeze page for building your list. Within the "reseller" folder you will see a "leadcapture.html which is the squeeze page that you would use for the special report.   For this example, we won't be messing with the special report nor squeeze page.

Ok, so here are the files within the "reseller" folder that we are going to be working with:

index.html --> that's our salespage
thankyou.html --> that's the page that the customer will be sent to after the purchase
images (folder) --> contains the images for the salespage
privacy-policy.html & earnings-disclaimer.html --> oh yeah, legal pages. Can't forget about keeping the lawyers happy!

Seriously though, I highly recommend that you always have a "Privacy Policy", "Terms Of Use", "Copyright Notice", "Earnings Disclaimer, " "DMCA Notice", & "Contact Us" page on your website pages.  If the product that you are uploading does not come with the necessary legal pages you can always add them to the site.

Here's are several free resources for legal pages:

Policy Generator for Google Adsense Publishers
www.serprank.com/privacy-policy-generator/index.php

DMA Policy Generators
www.the-dma.org/privacy/privacypolicygenerator.shtml

Site Disclaimer Generator
www.easyriver.com/free_disclaimer.htm

Privacy Policy Generator
www.freeprivacypolicy.com/free-privacy-policy-generator.php

Terms Of Service Generator
www.bennadel.com/coldfusion/privacy-policy-generator.htm

Having listed the above generators, let me just say that my recommendation is the Internet Marketing Law Center.   It's run by attorney Brian Kindsvater (and WF member) and I highly recommend it.  Yes, I am one of his customers.  No, it's not free nor cheap. In fact, the price tag is a bit expensive  ... however if you plan on staying in internet marketing for the long haul then it is a great investment. They offer a members area where you can get your custom legal pages such as Terms & Conditions, Privacy Policy, FTC Compliance, Copyright Notice, Earnings Disclaimers, DMCA Notice, JV Agreements, Cease & Desist Notices, Confidentiality Agreements, Health Issues Disclaimers, Legal Guides, Licensing Agreements, Affiliate Policy,  Warranty Disclaimer, etc...

Ok, back to the salespage.  If you have a basic knowledge of HTML, just right click on the index.html file open it up with Notepad, Notepad++ (www.notepad-plus.sourceforge.net/uk/site.htm),  or TextPad (my favorite - www.textpad.com).  Or if you prefer, you can just use one of the HTML editors such as:

CoffeeCup (www.coffeecup.com/)
Kompozer (www.kompozer.net/)
Dreamweaver (www.adobe.com/products/dreamweaver/)
Expression Web (www.microsoft.com/expression/)

You will find that there are usually 6 modifications that you need to make on most salespages that come with MRR/PLR products:

1) Add Your Name
2) Add/Edit Date
3) Add Your Guarantee Length
4) Add Your Price
5) Add Your Payment Button
6) Add Your Legal Pages (as we mentioned above)

Ok, let's make our modifications. For this example I am going to open the index.html page with Textpad.

(continued below)

[Mark Austin]

-----> Salespage Edit #1&2 - Add Your Name & Edit Date <-----

If you scroll down to about line 82 you will see this code for the Name & Date:

Code: [Select]

<p class="style1"><strong>From:</strong>
<span class="style4">[Insert
Your Name Here] </span><br />
 <strong>Date:</strong>
<span class="style4">[Insert
Your Date Here] </span><br />
<br />

Let's change that to:

Code: [Select]

<p class="style1"><strong>From:</strong>
Mark Austin<br />
 <strong>Date:</strong>
Monday 2:30 pm. <br />
<br />

Obviously, you would insert your name, not mine! :-)  Next, scroll down to about line 280 you will see this code for the Name in the closing:

Code: [Select]

<p class="style1"><strong>Warm
Regards,<br />
<span class="style4">[Insert
Your Name Here]</span></strong>
<br />
</p>

Let's change that to:

Code: [Select]

<p class="style1"><strong>Warm
Regards,<br />
Mark Austin
</strong>
<br />
</p>

You will notice that in both code modifications above I removed the code 'span class="style4" '.  On this particular salespage the product creator used span class to make the name & date text pink colored so that it would stand out (so you don't forget to change it!)


-----> Salespage Edit #3 - Edit The Guarantee Length <-----

Next,  scroll down to about line 257 you will see this code for the guarantee:

Code: [Select]

 
<p>That's right. You
can test drive this product for a <strong>full
30 days</strong> after your purchase
to check out this product to see
if it is for you. </p>
I'm going to change that to 60 days, so let's change that to:

Code: [Select]

            <p>That's right. You
can test drive this product for a <strong>full
60 days</strong> after your purchase
to check out this product to see
if it is for you. </p>

-----> Salespage Edit #4 - Edit The Price <-----

You will notice that the price is mentioned in two locations on this salespage. Always be sure to glance over the salespage because they may have the price mentioned in more places then the buy now button (which is important if you are changing the price)

Next,  scroll down to about line 226 you will see this code for the first mention of the price:

Code: [Select]

      <p class="style1">Get
this... it's yours for only <span class="style11"><strong>
$( )</strong></span>.
      <br />
      </p>
I'm going to set the price at $17, so let's change that to:

Code: [Select]

      <p class="style1">Get
this... it's yours for only <span class="style11"><strong>
$17</strong></span>.
      <br />
      </p>

Next,  scroll down to about line 276 you will see this code for the second mention of the price:

Code: [Select]


      <p class="style1" align="center"><strong>Purchase
A Copy For Only
$</strong>()<br />
      </p>

Let's change that to:

Code: [Select]

      <p class="style1" align="center"><strong>Purchase
A Copy For Only
$17</strong><br />
      </p>


-----> Salespage Edit #5 - Add Your Payment Button Code <-----

Obviously, there are several payment processors that you can use for your digital sales such as Clickbank, PayDotCom, Paypal, and Authorize.net but for this example I am going to use Paypal.  First, you will need to open a Paypal account if you don't already have one (see www.paypal.com/).

After you have created your Paypal account, login to Paypal to setup the your payment button & download delivery.  Click on "Merchant Services" and then click on "Buy Now" (under "Create Payment Buttons").  Fill in the necessary information on that page. For our example:

Under "Step 1: Choose a button type and enter your payment details":

Choose Button Type: Buy Now
Item name:  Weight Warriors
Price:    17
Shipping:   0
Tax: 0

Then under "Step 3: Customize advanced features":

Do you want to let your customer change order quantities? NO
Can your customer add special instructions in a message to you? TOTALLY UP TO YOU
Do you need your customer's shipping address? NO
Take customers to this URL when they cancel their checkout - ENTER YOUR SALESPAGE URL

Do you see where it says "Take customers to this URL when they finish checkout"?

This is where you enter the url to your download page (or thank you page).   With our example product, the thank you page is named "thankyou.html". I highly recommend that you change the name of your thank you page to something that is hard to guess ... like "ProductName_X3QjUs", or whatever. You do this so that free loaders can't download your product just by guessing the download address. You would be surprised how many people overlook this step, and as a result their products get stolen.   

For our example, I am going to change the name of the thank you page to "WeightWarZ2B4G8.html" so I would enter "http://Weight-Warrior.com/WeightWarZ2B4G8.html" in the ""Take customers to this URL when they finish checkout"" box.  After you fill in all the information, Paypal will give you the necessary HTML code that you will need to paste into your salespage for the "Buy It Now" button.

Using Paypal to deliver your product works just fine ... but I personally prefer using a product delivery script such as DLGuard. DLGuard will automatically delivery the product after a customer makes a purchase using a unique timed download link. This benefits you because you don't have to worry about people stealing your product. Nor do you have to worry about someone posting your download link on some public forum somewhere. (believe me, it happens!)  Also, some people also use services such as eJunkie to take care of this.  (see www.e-junkie.com/)

There's also a cool little app in your RRW membership that you may find useful for Payment button generation. It's an older product called "PayLock Generator Pro v3" and you will find it under July 2010 (Gold Members).

So, to enter the code for our payment (or buy now) button let's scroll down to about line 280 you will see this code:

Code: [Select]

      <p class="style1" align="center">
      <img src="images/ordernow.jpg" alt="Click Here To Order Now!"
 height="100" width="275" /></p>

In the place of that code, let's enter the code (from above) that Paypal gave us.  It will look something like this:

Code: [Select]

<form action="https://www.paypal.com/cgi-bin/webscr" method="post">
<input type="hidden" name="cmd" value="_s-xclick">
<input type="hidden" name="hosted_button_id" value="KH26SA4WH5WB2">
<input type="image" src="https://www.paypalobjects.com/en_US/i/btn/btn_buynowCC_LG.gif" border="0" name="submit" alt="PayPal - The safer, easier way to pay online!">
<img alt="" border="0" src="https://www.paypalobjects.com/en_US/i/scr/pixel.gif" width="1" height="1">
</form>

Sidenote:
If you need to center your payment button then use this code:

Code: [Select]

<div align="center">
*****Your payment button code goes here****
</div>


(continued below)

[Mark Austin]

Code: [Select]

[code][code]
-----> Salespage Edit #6 - Add Your Legal Pages <-----

As I mentioned above, I highly recommend that you always have a "Privacy Policy", "Terms Of Use", "Copyright Notice", "Earnings Disclaimer, " "DMCA Notice", & "Contact Us" page on your website pages.  If the product that you are uploading does not come with the necessary legal pages you can always add them.

Our example product comes with a Privacy Policy & Earnings-disclaimer.html page however the salespage does not include links to those pages.  So let's scroll down to the bottom of the code (about line 300) you will see this code:

Code: [Select]

      <p class="style1"><span class="style15">P.S.S.</span>
      <strong>You've
got nothing to lose in this investment. You will only miss 100% of the
shots you don't take. Don't make the same mistake of those who close
this page and miss out on a tremendous opportunity!</strong></p>
      </span></td>

We need to add in links to our two legal pages so let's do that now. Let's change the code to:

Code: [Select]

      <p class="style1"><span class="style15">P.S.S.</span>
      <strong>You've
got nothing to lose in this investment. You will only miss 100% of the
shots you don't take. Don't make the same mistake of those who close
this page and miss out on a tremendous opportunity!</strong></p>
      </span>
<a href="privacy-policy.html">Privacy Policy</a> -
Copyright &#169; 2012 Weight-Warrior.com -
<a href="earnings-disclaimer.html">Disclaimer</a>
</td>

Ok, that should take care of our salespage so now let's edit our thank you page. You will notice that this particular thank you page comes with a spot for you to include a bonus. For the sake of this example we're going to skip that. 

If you remember from earlier, the WeightWarriors.pdf file is the actual product that we are selling.  So we need to add this link to the thank you page. If you open the than you page with your editor and scroll down to line 106 you will see this code:

[code}
  <p style="font-family: Tahoma;" class="style32"
 align="center">Click here to
download</p>
[/code]

Quick note - it's a good idea to change the file name of the product pdf to something that's hard to guess (just like we did on the thank you page).  So let's change the pdf's file name to WeightWarriors_B5E2Qk.pdf.  Now let's edit the code to add the pdf's link to the thank you page:

[code}
  <p style="font-family: Tahoma;" class="style32"  align="center">
<a href="WeightWarriors_B5E2Qk.pdf">Click here to
download Weight Warriors!</a>
[/code]

While you are working on the thank you page, it's a good idea to go ahead and add a personal message to your customer. Remember, this person just gave you money for a product so now would be a good time to say "thank you ... I appreciate your purchase ... if you have any questions or comments you can contact me at..."   Also, you should go ahead and add the legal page links to the bottom of your thank you page (just like we did on the salespage)

Ok, now that we are finished making our changes, let's go ahead and upload the files to our host. Here's the files that have to be uploaded:

index.html   (salespage)
WeightWarZ2B4G8.html (thank you page)
images folder
privacy-policy.html
earnings-disclaimer.html
WeightWarriors_B5E2Qk.pdf

There are two main ways to upload files to your host:
1) Using the File Manager within your host's cPanel
2) Using a ftp utility such as FileZilla (http://filezilla-project.org/) 

I recommend that you use FileZilla - it's very easy to use. When you open up Filzilla you will have two columns in front of you. The left column will be the files on your pc & the right column will be your remote (host) files. Just right click on the left column files and selet "Upload". Or you can just use your mouse to "drag" then over to the right column (host). Note: Always make sure you are within the "public_html" directory. Of course, you can use other directories within Public_Html.

After you have uploaded all of your files you should load each page in your browser to check your modifications.  Also be sure that your thank you page and product links are working correctly.  Actually, it would be a good idea to have a friend test out (and proofread) your salespage. Have them make a test purchase just to see if everything is working correctly.   Then, of course, you could just refund their purchase .... that is unless your friend owes you money!

I hope this was helpful!

Thanks,
Mark

[KarenMcG]

Helpful!?

My gosh, Mark, it's like you're sitting right here telling me what to do as I do it!

Fantastic. 

And thank you over and over for taking the time to detail this out for us.

Karen

[hillsborowd]

Hello All,

    I have to agree that Mark does a wonderful job at posting. He makes things real easy for all of us to understand what going on and what needs to be done. I really like reading his post as he really tries to make it easy and cover all the bases. Thank You Mark.....

[Simply Creative]

Great tutorial & resources.

Thanks Mark!

~Karen

[Canne]

Hi Mark

Thanks for this really helpful info!  I have a question, though. I'm trying to set up Unlimited Energy, but in the folder, I can't find the index.html, the privacy-policy.html or the earnings-disclaimer.html . I only see the thankyou.html and the images (folder). Am I missing something, or are those folders only available to Gold Members?

[Mark Austin]

Hi Canne,

Welcome to the forum! 

The product "Unlimited Energy" (10/21/2011) does have a salespage but it's not labeled as index.html. It's actually labeled as "sales.html"

see UnlimitedEnergy --> UnlimitedEnergy_HTML --> UnlimitedEnergy_Salesletter --> sales.html

Thanks,
Mark

[Donald]

  to the forum Canne..

Good tutorials Mark, nice one.

Donald

[scrapquilter]

Thank you Mark for that step by step tutorial. That is exactly what I've needed. I do have a question. What do you do if you are giving away a free product and then do an upsell? Could you please help me here. I'll also pose that to the general forum.

[Mark Austin]

Welcome to the forum Scrapquilter!

There are several scripts available that can set this up for you.  Basically what you have to do is use your oto/upsell url as the product delivery page on your Paypal checkout button coding. Then on your delivery page you would present your offer and at the bottom (usually) you would have a checkout button along with a "No Thanks, take me to my free download" button/link.

Thanks,
Mark

[Jim Burney]

Hi Scrapquilter,

Welcome to the RRW forum.

Jim

[Simply Creative]

Hi Scrapquilter and welcome to the forum family!

~Karen

[veenaf1611]

Hi Mark:

As usual your information is  AWESOME.

Thanks for sharing.

Take care

Regards

[surffab]

thanks Mark for this great instruction