Will look into these, are any [Wordpress sales letter themes] your favourites ?
I rolled my own page template from the classic paper background images. One example is the difference between my main
NLP Training and Business Development site and the squeeze/sales pages for my
Goal Setting Guide.
The main site is currently a barely customized version of Atahualpa, soon to be moving to Genesis. The squeeze/sales pages are all using my custom page template.
Does this mean that you develop custom themes ? Just wondering how and where would the custom theme help .. or what would it simplify ?
Yes, I develop custom themes. I was considering making a special offer to this community, so watch for that if you're interested.
Custom themes help by differentiating you from those who use the widely available themes with no modifications. They allow you to brand your site and add specific functionality to your wordpress blog. In some cases, they create sites that utilize the ease of wordpress for adding and maintaining content while not looking like a blog at all.
In addition to using all of the ~WYSIWYG features of wordpress, you get to leverage all the plugins (for SEO, RSS, displaying across multiple platforms, automatic linking of keywords, etc). The biggest ease of use feature is that you just concentrate on getting the content into the system and all the page layout, templates, sidebars, etc are automagically taken care of for you. For instance, creating a page theme from the above HTML shell would allow you to quickly add more squeeze pages, sales pages, OTOs, and pre-sales pages all with the same look and feel and without the concern of accidentally breaking the template code while entering your content. It also allows all those pages you just created to have their layout updated by modifying the page template file/s in one place and having all the pages updated with a consistent look.
Let me know when you're ready for a custom theme!
