Author Topic: Guide To Webinars and Teleseminars  (Read 3024 times)

Offline Mark Austin

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Guide To Webinars and Teleseminars
« on: April 10, 2011, 07:37:15 PM »
Guide To Webinars and Teleseminars


Hosting a webinar and teleseminar is one of the best ways to build buzz about your product or service.  It's also an excellent marketing strategy to target a market segment and increase income.  In fact, it has become one of the most popular ways for marketing gurus and coaches to reach their audience and promote their business.  Is it time for you to tap this industry?  You may want to consider doing so after we go over some of the benefits hosting these events can have for your business.

There are many ways that you can use webinars and teleseminars to your advantage, including:

- To introduce your business, product or brand.

One great benefit of using webinars and teleseminars for your business is that they can be a fantastic way to introduce an unknown business, product or brand. Very often, new business owners find it difficult to build interest in their business simply because they aren't well known or don't have enough pull in their market.

Webinars and teleseminars can benefit a business by allowing the owner to represent the business and give it a face. This helps prove the fact that the business is a real entity. Providing solid information to potential customers via phone and web seminar is a great way to help any business build its brand.

- To communicate with customers on a more personal level

Another great business benefit of webinars and teleseminars is that they allow business owners to keep in touch with their customers. Businesses can harness the technology used for both methods to personalize their services.

Whether a teleseminar or webinar is given for free or as paid lectures, they are always very effective as a means to interact with a business' audience or market on a more personal level.

- To become a recognized authority in your market.

Another great business benefit of webinars and teleseminars is that they can be used to build your reputation.  This is especially important if you're still trying to break into a particular industry and have to create enough buzz for yourself.

If you are able to produce a successful teleseminar or webinar, you will be able to build a following among your target market.  Continued success will also help you expand and capture a wider segment.

- To promote products and services.
 
webinars and teleseminars are not only a means unto themselves – they are also very often used as vehicles to promote a product.  This is why you'll find that speakers of webinars and teleseminars have books, e-books, audio, videos and other products that they market to their audience via their lectures.

Generally, a speaker would discuss a topic with his audience and then refer to a product that can be used as reference, guide or instructional material.  Much of the content found in these products cannot be accessed in the teleseminar or webinar so the audience is motivated to purchase.

- To increase sales and profits.

More traditional means of promoting and selling products very often do not suffice these days, especially since many consumers and a huge segment of a business' target market prefer to browse and shop online.

With a well-crafted and delivered teleseminar or webinar, it's quite easy to drum up sales for a product.  Many experienced teleseminar and webinar speakers swear by these methods, even reporting sales of their products in thousands of dollars.

- Low cost and effective.

One of the main concerns of many businesses is expense. To build a brand, promote a product or launch a marketing campaign, a business owner has to spend.  Using either a teleseminar or a webinar, a business can benefit by taking advantage of the low cost associated with producing a lecture through phone or the Internet.

Webinars and teleseminars are very cost effective, easy to produce and do not incur a lot of expense.  And they work!  That alone is music to any business owner's ears.

Webinars Or Teleseminars?

First let's discuss teleseminars. These are simply seminars conducted purely over the phone while a webinar utilizes online tools, together with phone use in some cases, to conduct the seminar. Both are commonly used as a marketing strategy, but when it comes to which one of them would be more effective for your business depends largely on your budget and needs.

There are advantages and disadvantages of using a teleseminar. For instance, a teleseminar is easier to plan and conduct. Since you will be making an audio presentation, there is no need for you to worry about the visual elements of your presentation. As long as the content is informative, entertaining and you have the necessary skills and tools to deliver your speech effectively, your teleseminar should go as planned and hopefully be a big success.

More people are also able to join a teleseminar. Even in today’s age, not all households have computers and not everyone with computers at home is computer-literate enough to understand what a webinar is, much less participate in it. In contrast, people of all ages and all walks of life are able to use a phone and almost every household has one of them.

Teleseminars are also less costly to set up since you'll only have to worry about the phone charges. More often than not, you'll have to shoulder the bill for long-distance charges as prospects will rarely participate in teleseminars if they'll have to pay for the phone bill themselves. They may, however, agree to pay for a teleseminar fee, but only if you've sufficiently proven that they stand to enjoy a lot of benefits with their participation.

Teleseminars may have a more intimate set up than webinars, but they lack the visual impact that the latter has. Teleseminars also require participants to take down notes and voice out their questions aloud instead of simply having to type their questions – two things that not everyone might be willing or comfortable to do.

Now let's the advantages and disadvantages of using a webinar platform. When it comes to hosting a webinar you will find that it will be a bit more expensive and time-consuming to set up. But holding a webinar also offers certain advantages over holding a teleseminar.

For one thing, webinars do have the advantage of making a visual impression on its participants. Teleseminar hosts can only speak while webinar hosts can not make their message heard but seen as well.

Webinars give people more options to participate as well. If people can only hear and speak to participate in teleseminars, a webinar participant can simply view the live transcript of the presentation and type his question if he so wishes.

Webinars may be more costly to hold because they require more tools and advanced technology, but they can also be affordable in other aspects. For one thing, webinars using chat rooms can have guests from all over the world participate without having to pay for extra charges. Reference materials can also be sent online and for free, making it easier for participants to follow the presentation.

Which one is the right choice for your business?

The fact is that both webinars and teleseminars are vulnerable to connection problems and whichever you chose to hold in the end, you need to be prepared for possible connection trouble and have a back-up plan ready to keep your participants from withdrawing the seminar completely.

A teleseminar is ideal for short intimate presentations while a webinar is ideal for longer presentations and when you’re expecting a greater number of attendees. It is important that you take the time to carefully consider both platforms before you make your final decision that way you can be sure that you will acheive the results that you are hoping for.

Producing your first teleseminar

Hosting a teleseminar is one of the best ways to build buzz about your product or service. As we have discussed before it is also an excellent marketing strategy to target a market segment and increase income. In fact, it has become one of the most popular means for marketing gurus and coaches to reach their audience and promote their business.

Here is a handy checklist of all the important things that you will need to produce your first teleseminar:

1. Find a relevant and in demand subject to discuss.

The subject matter or topic you will be using for the teleseminar is a critical choice.  A topic has to show high demand for an audience, otherwise it won't have any willing participants.

Find a topic that is fresh, relevant and has value.  It should not be a rehash of older topics, especially those that have had significant exposure before.  Look for a specific problem or challenge that is currently the concern of many people and then create a topic from there.  If you have the solution for that problem, you can bet there will be people who will want to listen to you.

2. Identify your target audience.

Once you have your topic, identify your target market.  Who will need your teleseminar?  Who will benefit from it the most?  Can the teleseminar you have to offer provide a solution for this market segment's concern?

3. Choose the right format.

There are several formats you can choose from when producing a teleseminar.  The most common are interactive teleseminars, such as those that use Q&A so there is an immediate reaction between you and your audience.  You can also use an interview format, which is similar to the Q&A.

Another good format to use is the research-based call.  This format uses a report or survey obtained from a poll of the target market obtained prior to the lecture.  This is then used as the basis for the teleseminar.

Still another good format to use for producing a teleseminar is information delivery, where the lecturer (you) will deliver a lecture and then answer questions after.

4. Prepare all of the teleseminar materials.

You'll need a website so your target audience will know where to find you. This will also be the place where information about your teleseminar will be found. The website will also serve as the jump-off point for your lecture.

Next, you'll need applications and phone services for conducting the teleseminar itself.  First is an automated system for registration.  This will handle participant sign up much faster and will also send replies through an autoresponder.

You'll also need a reliable bridge line service to handle your conferencing needs.  Check the caller capacity of the service if it will suffice.  Services can range from a minimum of about 100 callers upwards.  Other services may also be included such as free recordings and technical support, so make sure to ask.  Look into a good recording service.  This is a great way to package your teleseminar and sell it as a separate product later.

5. Promote your teleseminar.

Part of the success of producing a teleseminar is using the right strategies to market and promote it.  If there are not enough participants, you may not be able to cover the cost and effort of producing a teleseminar.

Use e-mail marketing, post ads online, use links on your articles or send out flyers.  Tap your network of contacts to drum up interest for your activities.

6. Keep the cost in mind.

Teleseminars don't cost a lot to produce, which is why many business owners and marketers prefer this method.  Basically the cost you'll have to cover for initially will be expenses for marketing materials and conferencing. You'll also have to pay for the application to automate your registration. Once these are in place, the next time you produce a teleseminar, you'll only have to pay only for conferencing services.

Hosting a webinar

As the name implies, webinars are seminars which are web-based. They are also referred to as online workshops or online seminars. Webinars have many uses such as building a brand, generating sales leads, training groups of people, press conferences, corporate announcements and focus groups.

Webinars are similar to conference based seminar; the only difference is that the participants listen to the audio through telephones and view the presentation by their web browser. The main feature of webinar is the interactive element which is the ability to discuss, give and receive information. It is different to “webcast” which doesn't allow interaction between the audience and presenter.

Numerous companies have started offering webinar as an exchange to the traditional face-to-face seminars. Companies are acquiring the advantages that webinars give. These vary from flexibility to cost efficiency. Participants will not have to travel just to attend a seminar; they can learn on the comfort of their homes and their most convenient times. Other benefits are cost reduction, ability to reach much larger audience, lets future playback and can be recorded digitally.

Companies can save a lot from traveling budget and other expenses relative to training. A computer, an internet access and a phone line are just the items needed to attend a webinar. Materials like handouts can be printed and are downloadable and can be maintained as reference file.

Webinars also help marketers reach larger audience immediately. The geographically scattered colleagues may be able to work and collaborate as a team. Announcements can be posted to all the employees no matter where they are. Attendees and presenters can collaborate and interact through Q&A, document sharing and live polls; thus attendees can easily participate and learn from the activity.

The usual model for a webinar may be to offer a 5 week course and during which diverse lecture and module is uploaded on a specific day, for example, Monday. Registrants will have 1 week to take in the information.

If you are not into webinar hosting, you can just attend or let your employees participate on one. There are those with reasonable price and some are offered free. There are those which can be viewed and archived on demand. The archived webinars are made available for the viewing public; this can be accessed at Archived Webinars Page.

Looking for a webinar to attend will take a little research. If you’re always receiving invitations to online seminars, wait for the provider’s broadcast of an event. Also keep your eyes on upcoming webinars on trade magazines. Check websites for any webinars that have appealing topics since technology and universities are holding them.

Before registering on a webinar, do your homework first. Research the credentials of the presenter and the costs accompanying it. Even if the online seminar is free, try to analyze if it will be worthy of your and your subordinate’s time.

At first glance, webinars may seem less effective and meeting a person is better. But in various ways, the discussion group is a more effective method of communication. The discussion boards allow exchange of knowledge and information wherein the speaker also participate. The discussions are maintained online and anyone can review it anytime; this will let information propagate in many ways physical meeting cannot.

Webinars are quickly becoming the latest choice in web conferencing. Through its accessibility and low cost, companies can hold interactive meeting. Take advantage of the internet communication through attending or having your own web based seminars. You can also let your employees attend them for their development. Just do your research first and let your webinars help you with your success.

Marketing your products and services with webinars and teleseminars

A simple fact of business is that It can be hard to convince people to try your products or services if you don't have concrete proof of your abilities, and even harder if you don't talk to them personally.

While websites can be great for featuring products and how they look, they can also be quite impersonal when you need to connect with consumers and address their needs.

One way for you to get over this hurdle is to conduct a webinar or teleseminar. This keeps you from having to go through the long, costly process of booking a venue to host a traditional seminar, feeding your guests, and giving them product demonstrations and free samples.

It also gives your guests the chance to hear what you have to say without them having to leave their homes. On both sides of the knowledge divide, there are advantages, and if you have a product, you can use the advantages of a webinar or teleseminar in order to get your point across effectively.

All that you need is a bridge line to allow a lot of people to listen to you. The people who need to listen to you need only a telephone number as well as an access code in order to listen to your seminar. If you are going to market a product, a webinar or teleseminar can be great:

It gives you the opportunity to answer questions and address issues that you might not have anticipated had you not consulted your target market. If you are going to market your product through a teleseminar, here are a few tips that you may want to take into account:

Have you ever heard the expression that if you smile, you can tell over the phone? Keep this in mind as you conduct the seminar. You need to appear enthusiastic (but not overeager) and you need to appear as though you are made happy by your own product. If you can’t be happy because of your own product, who else can be made happy by it?

If you are going to create a network marketing scheme around your product, you can also use your seminars to train the people that you hope will sell your product. Teleseminars have been used for training, and you can use this aspect of the teleseminar not only in selling your product at first, but in sustaining sales.

For instance, if your product requires special training to be used, then you might conduct a teleseminar in order to get people to learn how to use it. You may also conduct follow up training for all the updates that you make to your product.

Sustain your sales by having teleseminars constantly: this can allow you to keep in touch with your customers, and it can polish off your reputation as someone who cares about customers more than sales. You can have teleseminars that are useful to your target market, but mention your product only briefly. This way, you can still market your product without appearing like a hard-selling salesperson.

Always provide information on where people can buy your product, and what they can get out of it. Moreover, be persuasive in telling people that they should get the product.

Hosting a successful webinar

A webinar requires special software that allows the presenter to bring an interactive presentation through the web.

With, several web based seminar services and software applications available deciding which one will work best for your can be confusing. They all differ in price and features including the ability to show animation, attendee reporting, pre-registration, use audio via public internet or integrated audio conferencing, allows the audience to see the hosts  presentation on their computer screen, as well as ask and answer questions live during the presentation.

Just like with a teleseminar to host a webinar, you will need a recording, a bridge line, a transcript and a basic outline. You will also need an autoresponder, and squeeze page to accept registrations. You may want a video presentation and a slide show for your webinar. You need to decide on the visuals for your webinar at an early time. A great video presentation or powerpoint takes some time to prepare so be ready with it.

The secret to a successful webinar hosting is the preparation. Webinar is not a sure thing compared to a business which can be quite easy to pull off. You'll need to remember that while you are not directly in front of your participants, you are still on the spotlight so the things that will apply in the traditional presentation are still important here.

Be very prepared without any stumbling or fumbling over all your materials. You can extend your reach to a larger audience rather than the traditional seminar. If your seminar is recorded, this can be your marketing tool later on.

Included in the preparation is the outline. This will ensure that the presentation will progress smoothly and goes off without any hitch. Your outline will also help you track your allotted time frame; this will also give you the sense of professionalism. You can also give your participants the outline so that they can follow you and take notes.

Hosting your webinar also needs promotion. Start with your promotions early. Make sure that you load your autoresponder and that your squeeze page is ready. Present your guests with good materials and make it easy for them. If you'll be hosting a webinar with a busy speaker, ensure that you book his time as early as possible. Give him all the materials needed so that he will be well versed about the webinar he'll present.

Aside from the guidelines, there are other simple tips to guide you in hosting a webinar. First is to keep a drink near you especially if you’re the presenter. You must ensure that you sound clear so you must prevent your mouth from being dry. Second, you must have a backup plan. If you'll be interviewing a guest during the event, ensure that you have a secondary guest in case something comes up.

Third, your call length must be for about an hour only. Remember that your guests are on their homes and it will be hard for them to join the seminar for more than one hour. Fourth, you need to give clear directions to your callers since some of them will be first timers on the webinar. Teach them what to do in case of background noise; teach them how to un-mute or mute and other things necessary for the seminar.

Fifth, always make your recording of the event. You can use it later or offer it to those who will not be able to make the call. Make sure that you acquire a webinar service which lets you record.  Sixth is the Q&A time; to add value to your call and encourage your listeners to participate, try to have time for the Question and Answer session.

Lastly, end your webinar with the call to action for the guests. Ask them to give their feedbacks, give them assignments and a link to your special offers.

A webinar properly hosted can be very beneficial for your business. They can be a productive and cost effective way to interact with staff, prospects and customers, webinars can be an excellent way to reach business goals and turn your business into a successful one.

Making your webinar or teleseminar successful

As we have discussed before webinars and teleseminars are the digital alternative to more transcriptional seminars and much more cost effective that setting up a meeting in a brick and mortar facility. You deliver the seminar over the telephone, and your participants listen to you without having to leave the comfort of their homes.

This spells savings on both sides of the phone lines. You don't have to worry about getting a venue, providing food and drinks. Your guests don't have to worry about hotel reservations, travel fees, and other things that make traveling to a conference or seminar inconvenient.

If you are planning a webinar or teleseminar, you will need to remember a few key things so that it can be successful.

- Choose a time when the maximum number of people will be able to attend for your own Webinar. Tuesday and  Wednesday are good days to hold your event during the week. For a nationwide event select a time when people from different time zones can view it together. The middle of an afternoon is best for this.

- Feedback is always a good thing, but keep it to a minimum. You will need to have a plan that will ensure that you have a healthy exchange of ideas and a moderate number of questions. If you have already had seminars, then you may want to see what questions you've been asked and what strategies worked. Did you constrain the number of people who could ask questions? Did you ask participants or guests to send their questions in advance?

- If you are marketing a product, you might not be the only person who can make the teleseminar a success. Consider having a panel of speakers. For instance, there is you, the business owner or product or service creator. You can have a success story, a person who has benefited from the product or service, and who has the capacity to answer questions about how the product or service has changed his or her life. You might also consider getting a medical, fitness, or whatever appropriate expert there is to back up your claims.

- If you have an e-book available, you can teach people from that e-book in addition to marketing your product or service. This can allow you to not only market the product or service, but market your e-book as well.

- Have an agenda: you may want to plan your order of speakers and the extent of feedback and question-and-answer that you will have in order to keep your teleseminar to its allotted time. This can also allow you to control things so that your teleseminar is conducted in a logical, not to mention persuasive method.

- Have drinks ready! Talking for a long while can tire you out and you have to sound off loud and clear on your business or product.

- Never forget the plan B: have backup speakers, guests, or even a backup agenda if the original plan doesn't push through.

- Have recording and transcribing equipment and plans ready. You will need to have these handy for members who would like to record the event, and if you need to release a copy to the press. You may also want to test your recording and transcribing equipment a day or two before the seminar to ensure that they work.

- And when you need advice don't be afraid to ask for tips from people who have already conducted a webinar or teleseminar.

Choosing hot topics for your webinar/teleseminar

It is no secret that there are many advantages that can be gained from a hosting a webinar or teleseminar, but it only works to your advantage what it's done in the right manner. As a matter of fact a lot of things can go wrong with your seminar, one of which is the content. The content is very essential because it will be the core of your online seminar and since the content is vital, you must be choosy when choosing the topics.

When it comes to choosing the right topic, there are several things that you should consider. The most important being the wants and needs of your audience. You must know who your target listeners what their educational levels are. You should know all of the in depth facts before going forward with your plans.

Timely and accurate information is very important. You may sound good but with no content; you will end up with a very poor seminar. On the other hand you may have great content and  talk about timely information but sound boring; this the end result will be the same, a poor seminar. When choosing and planning your topics it is important to find a good balance between style and content.

Be careful not to mix different topics on one teleseminar. Carefully choose one topic where you can focus and invest your time and effort into it. It may be good if you will offer a topic which you are very familiar with so that you'll be comfortable in delivering it on your seminar.

What type of topic should you choose for your seminar?

You can choose between a soft topic or a hard topic. Soft topics will deal with soft skills like communication, leadership or motivation. Hard topics on the other hand will deal more with return or investment, etc. Either of these two topics will sell well if you have the target market.

Topics should not to be taken too lightly. It is very important to make your seminar a success. You can choose from a wide array of topics listed here:

- Building Your Online Reputation and Create Sales. This topic will deal on the easiest and fastest way on how anyone can position himself as an expert on the net; how to get free publicity and how to grow his online business. This must also include means on how to attract new customers or clients and how to save a lot on advertising.

- Growing Your Home Based Business. This may include building a business and increasing its prospects. It can also include techniques on how to improve a certain business and how to move it into big leagues.

- Marketing Schemes. This may also be a viable topic to choose. It may include information on how to sell a product or service. This may also offer solutions to marketing problems.

- Business Conferences. Speakers on this kind of topic may be top consultants and business advisers. They will be dealing on how to run a career or a business. Strategies and insights of winning business owners can also be discussed.

If you still cannot make up your mind on what topic to produce, ask your clients about it. You can survey their ideas and get their suggestions to know what they really want. This will be a winning move wherein you will not dedicate too much time on thinking of what to offer but just put it into preparation.

Always remember that business owners allow themselves and their employees to engage in teleseminars because they want them to be developed. Your teleseminar must therefore be one which can really help and solve problems. Choose topics that will be very interesting and useful for your attendees and you'll never go wrong.

How to guarantee the success of your seminar

Before sending out invitations, make sure you've already a clear idea of what your presentation will be for your seminar. Figure out the link between what you’re offering and what your target market needs, and you'll have the best topic for your seminar.

Make an outline on how you wish to make your presentation. Be diligent in writing your ideas and make your outline as detailed as possible. You might think you'll remember everything, but when the big day comes nearer, stress and pressure can cause severe memory problems.

Practice your presentation and hold a general rehearsal a few days before the actual seminar takes place.

Make all the necessary arrangements to have the proper tools ready for the scheduled date. Be sure that your bridge line and other important tool and equipment are in working order. It may be human to err, but technology is not always perfect so be sure to have a back-up plan ready in case of any technical glitch.

- Send Invitations Early

Invitations must be sent out as early as possible and follow-up mails and calls should be made at regular but adequately spaced intervals. You want as many people as possible to participate in your seminar.

Use all the means available to get a hold of your target. Submit links, podcasts, and articles to the appropriate directories. Use social networking and bookmarking to gain greater exposure for your seminar. Try both free and paid advertising strategies, as long as you can stay within your budget.

- Reward Early Birds

Try to think of various benefits to encourage people to sign up early for your seminar. If your seminar comes with a participation fee, you can give reasonable discounts or other incentives to those who sign up early. Ebooks and other gifts you may give for free are also an excellent way of increasing attendance for your seminar.

- Make Smart Use of Your Q and A

Start by having people list their most burning questions in their registration form. Scan these questions and try to incorporate them in your presentation.

Your presentation should also include Q and A segment and you can start by introducing questions that had been raised in your initial survey but you hadn't been able to address in your presentation. To get the ball rolling for the live portion of your Q and A segment, offer rewards for the first five persons to voice out their questions.

- Take Care of Your Voice

Your entire seminar hinges on your voice so remember to take good care of it, especially on the few days leading to your seminar. Have warm water on standby at all times and make good use of the breaks allotted in your presentation.

- Make Attendees Informed Listeners

You will waste less time introducing the topic if you send your guests reference materials prior to the seminar. The materials must contain enough information to give them a clear understanding of what you’re about to offer, but not too much that they won't have to listen to you.

Last but not the least, keep a positive outlook for your seminar. Don’t let anything get you down. If you believe your products and services are truly what your target market needs then go all out in proving it!

How to speak the lingo of your seminar audience

One of the major concerns you will have as the host of a teleseminar is relating to your audience.  Nothing is more embarrassing than hosting a teleseminar where everybody else is quiet, uncomfortable, bored or annoyed – usual reactions of an audience whose attention the host has failed to command.

When there is an unusual absence of lively interaction with your audience, it's usually because they have lost interest and are still trying to grasp at what you've been trying to say.  Learn how to speak the lingo of your teleseminar audience so you will never have to go through this unnerving experience.  Here are ways how:

- Research

Nothing beats correct, updated and complete information to help build your confidence when hosting a teleseminar.  You'll need this confidence if you wish to speak the lingo of your teleseminar audience properly.  Keep up-to-date with the industry you belong to and find out all the catch phrases and hot buzz words that are currently in use.

Use current resources and interview people.  If you must conduct a poll or a survey, then by all means, do so.  It will help keep you updated with the times.

- Identify your niche

Before hosting a teleseminar, get to know who your audience will be. This is important if you want to speak their lingo.  Sales people, for example, often use common buzz words in general but these buzz words differ depending on the industry they belong to.

If you will be hosting a teleseminar for real estate professionals, you will be using a slightly different lingo compared to that used with internet marketers.  Knowing the particular niche of your teleseminar audience will help you become familiar with lingo that means something to them.

- Get to know your audience

Look at the demographics of your target audience.  People in their 20s often have a different lingo than people in their 30s, 40s or 50s, so watch out for this.  Age, education, career background and geographic location also matter.

- Join forums

Another great way to learn how to speak the lingo of your teleseminar audience is to join discussion boards and forums that they frequent. Here, you'll find plenty of information about what topics they are currently excited about and what their reactions are to the prevailing issues.  Furthermore, you'll find clues on how their lingo goes – buzz words, acronyms, colloquial and even slang terms are often found here.

- Join teleseminars with similar topics to yours

If you still have little idea of how your teleseminar audience talks, go and sign up for a teleseminar that offers a presentation on a topic that's similar to what you're planning to give.  Your target audience will be here, so it's easier to spot how they talk and what they say.  When discussion is lively and strong, you'll be able to detect the lingo right there and then.

- Be comfortable and confident

If you are comfortable with what you're doing and are confident about your capability to deliver, it will show.  Being confident will give you total command of your presentation so your audience will be more likely to listen.  Will it matter if you can speak their lingo?

Of course but good communication skills, a lively and useful presentation and a personality that shines through the phone lines will more than make up for the lingo issues that may be present.

Training yourself to produce excellent seminars

If you are still fearful of producing your own seminar because you’re just getting started, an good first step can be to sign up for a free seminar service. There are numerous services which may help such as FreeConferenceCall, InstantConference, etc. Do not procrastinate and wait for months to begin with your venture, get started today!

Build your list of invitees before starting your seminar. Begin by collecting names and sending them online newsletter, notices and announcements. This method will be important in order to maintain your name in front of your prospects and clients. Constant Contact and iContact are just some of the low cost places you can go to begin with your list. If you’re into networking, start now and pull out your business cards from speaking engagements and networking events.

You can invite your friends to do your first seminar. Keep in mind that this is just a practice and let your friends talk to you. You can test on muting your friends, start and stop recording, and others. Also practice the code numbers on your computer and your phone. Practice until you feel relaxed of the process. Listen to your recording and see if it sounds right. You will be ready to announce to your prospects your first official seminar once you are confident of it.

If you are already comfortable and you know that you have a program with good content, it will be a good idea to have someone transcribe your recording. You can sell this as your Personal Special Report or give it as a free bonus. You can advertise for a transcriber or find someone from the Craig’s list.

Aside from the guidelines above, there are steps to follow to produce a successful seminar. First, you need to distinguish your topic and target audience. Bear in mind that the content of your seminar must serve a purpose like solving a problem or educating your listeners.

Research for the content of your seminar. This is the most appropriate way to determine if you will be able to deliver what your audience wants or needs to know. Research various groups such as groups.google.com or groups.yahoo.com. See what the people are asking and how they like to be answered.

Next, decide on whether you'll be giving the seminar for free or charge for it. This seminar is usually free and is used to promote another service or product. Otherwise, if the seminar is a paid one, there will be no need to promote another service or product vigorously.

Lastly, develop your seminar’s timeline. The length of time will be identified by the problems you cover and the number of questions. The average time spent on each question is 5 minutes. When you go faster than 5 minutes, your listeners might not pick up the details you’re trying to convey.

Seminars have become an enormously popular marketing tool but you can also earn a lot from producing one. This article presents just the basic guidelines to get you started.  Earn money online with your seminars and be recognized as an expert.

Producing an audio transcription of your seminar

As we well know, hosting a seminar is one of the fastest, most convenient and innovative ways to reach your target market, promote your product and share information to your clients.  If you're planning on hosting your own seminar any time soon, you might want to consider recording it.

Having an audio or electronic file copy of your seminar is an excellent way to document the event and its contents so you can use it later as a reference for future seminars and even sell the recording as a separate product later.  Here are ways you can record your own seminar and some solutions you can use:

- Check your phone bridge line service

Most companies offering teleconference bridge line services also offer recording services as part of their package.  Always ask your phone service company for this option, although if you do pay for teleconferencing, you probably will be offered this feature as well.

The recording service should not cost you a lot of money, so remember to shop for the best rates and services.

- Decide if you want to record without editing

Sometimes, you might only wish to record the details and content of the seminar as is.  This is if you wish to give your attendees or customers a copy to use as a reference.  In that case, you probably will not need to make any modifications in the recording.  You simply have to ask the company servicing your teleconference to make the recording.

- Use a teleconference recording application

Other than your teleconference service company, you can ask a third party application to record your seminar.  A few products to choose from include: Audacity (this is open source, so you can get it for free), Sony Media, Wimpy Player, Audio Generator and Audio Acrobat.  The last two solutions require a monthly fee but rates are quite affordable.

An advantage to these solutions when it comes to recording your seminar is that they not only allow you to manage the actual recording, many of them also come equipped with features that let you edit the contents.  A few, such as Audio Generator and Audio Acrobat, even allow you to set up testimonial lines so your attendees can give you feedback regarding your seminar later.

- Record the seminar on your own

This is a good option if you do not wish to include the voices of your guests on the recording – perfect for knowledge- or information-based seminar lectures.  All you'll need is an audio player (preferably digital) that has a recording feature or a computer with a microphone.

Simply set up your preferred device so you can record directly in real time.  You can then upload the file, change its format, edit the content and even add music and special effects.

An advantage to this option is that even if you can only record your voice and not those of your attendees, the quality of the audio is much better.

- Consider using Web-based control

One of the features often offered by teleconference service companies allows you to access a control panel from an online site.  From there, you will be able to view the number of participants you have.  You can also control their participation, which means you can turn on or off the mute button of the participants' lines as you like.

- Consider a third party solution

You can outsource the recording of your seminar to a professional company.  This takes away a lot of burden from you since you only have to worry about hosting the seminar.  The rest of the recording and documentation tasks will be handled by the company.  They can record, edit and even produce a transcribed version of your lecture.


“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

JazMajor

  • Guest
Re: Guide To Webinars and Teleseminars
« Reply #1 on: July 15, 2011, 05:06:36 PM »
Thanks for this information!