Author Topic: Making Money With Offline Marketing  (Read 11867 times)

Offline Mark Austin

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Making Money With Offline Marketing
« on: December 24, 2009, 11:59:07 AM »
Making Money With Offline Marketing

So which marketing method is best for your business ... online or offline marketing?

Of course, the traditional marketing method is offline marketing which is the use of tools like print, television, radio, newspapers, seminars, and others. Meanwhile, the contemporary way is online marketing which is the use of the Internet and cyber technology. But which is better and which provides the best results?

In this report, we are going to discuss how you can successfully market your business, products and services offline. Let's start by taking a look behind the marketing machine and see what happens in offline advertising.

Everywhere you look, technology and the Internet have touched our lives.  From things as simple as staying connected with friends to grocery shopping to even diagnosing issues with our cars, computers are feeding and sending information. Being online is one of the greatest marketing tools that you could use because you are not limited to just your local area, but you have a whole world that you can market your unique product to.

But, even if you have the best website, with the absolute best product that could change the lives of millions of people, folks won't go to your site unless you are actively marketing your site and product offline. Offline marketing is where businesses are made and are still the backbone of any online marketing success story.  While it is true that online marketing can garner you a lot of attention, offline marketing is how you keep those customers coming back for more.

So, what is offline marketing and how is different from marketing your business through the Internet? Offline marketing is an old school way of doing business and is still an extremely viable way of creating buzz about your business.  You do this by:

Placing ads through different mediums like television and radio. Most cable and regular T. V. stations will have custom packages what will fit your advertising budget to create the right commercial. This can be as expensive or as inexpensive as you want it to be, but it generally depends on what market you are in; major markets cost more money and smaller markets cost less. You can also accomplish this by getting involved as a person of interest in your local radio and TV programming.

If you are have extensive knowledge about a particular subject and you have a good personality, you could be a fantastic guest on any type of program! And as often as you are allowed, add little plugs about your business by saying the name and where you are located.

You can also put your ads in print media like magazines, publications and newspapers. Newspaper and print media ads are good since they reach a large audience of people who might not watch TV or have Internet access. You can easily promote your business by paying for a small section where you do an editorial write up of your business.  You could write about how new you are to the community, what you specialize in and where you are located.

You can also add in a special coupon as you talk about your business.  Then, a few weeks later, if the ad panned out, you should continue with a follow up of how business is going.  You can also place a regular advertisement in the paper. If you do the editorial, you probably will get more bang for your buck.

Another marketing tool is handing out business cards. Start by giving them to friends, family and co-workers.  As you start networking your business, hand them to other entrepreneur's that you come into contact with.

Another cheap advertising alternative is posting flyers, tri-folds and posters talking about your business.  You should put your business name, address, phone number, website and a brief synopsis of what your business does or who you cater to.  Always put a coupon on these because that helps bring customers in.

You can also send newsletters through regular mail. This is easily accomplished once you have established a group of clients.  By sending out newsletters, you are informing your customers of what is going on, what is coming in and new promotions you are featuring.

Cheap giveaway items like pencils, pens and magnets with your business information on them is another great way to promote your business. Everyone loves a free pen or something else they can use.  Make sure that your logo, your business name and pertinent information is on the item so they will know who gave it to them. Marketing your business offline is all about making those important personal connections.

Offline marketing is a very old school way of getting the word out about your business and it is completely different than the impersonal world of Internet marketing. Anyway you go, whether you use print, TV or radio to advertise your business is considered an offline method of marketing.

Marketing this way is a viable way in which you can bring customers to your business and will produce results. If you want to be successful in any business venture, then you need know how to use the resources you have to their fullest potential.  That includes knowing how to use the Internet to market online and how to use your real-world network to market offline.

Now let's go over the different resources available to help you expand your knowledge of offline marketing methods. Despite what you may think about online marketers, even the largest corporations in the world still do offline marketing, because it works quite well. Offline marketing strategies formed the backbone of business when these methods were first used.

After all, it has to work, otherwise it wouldn't have been used for so long, right? It's necessary to become familiar with all the different kinds of offline marketing strategies used in the practice in order to maximize your potential and get as many leads as possible for your business. The correct resources for offline marketing are required.

When trying to figure out how best to implement offline marketing, what resources do you have to work with in that regard? Try some of these potential resources:

You might find a lot of business books currently that tell you to focus on online marketing as your primary method of advertising. There are still books out there that have a focus on physical methods of marketing, though. You can find plenty of literature that tells you how to use brick and mortar methods to advertise your offline store, or even an online one.

If you want, there's the option of getting advice from people who are doing it successfully by attending seminars that can teach you how to do it. Once there, you can get expertise and tips from people who have real experience with offline marketing and how simple it is to perform. At a seminar, you can communicate with a real person who has gone through it and can answer whatever questions you may have about the process. There's no need for you to stumble around in the dark, because you can communicate with people who already know how to do it.

Don't just go to a few seminars and think you know everything there is to know, however - get in touch with other people who participate in offline marketing. You might not be able to get this advice from people with large markets to work on, but you can pick up a few tricks from people who are working in smaller markets. If you apply these unconventional techniques, they might even help your business.

Even though there are entirely different schools of thought between offline and online marketing, it might shock you to find offline marketing resources online. There are plenty of websites out there that are chock full of relevant information. You can get help from other people wanting the same thing in online forums.

There are even downloadable ebooks that can give you plenty of offline marketing tips that you can use for your business. You don't even have to pay for this advice, as ebooks are often supplied to you free of charge, making them quite a bargain for free advice. Just download them and read them from your computer, and if you need help that it can provide, just reference it.

It's often very hard to go ahead with offline marketing, especially since the Internet is the new marketplace. However, since there are so many offline marketing resources you can available, there's no reason not to give these methods a try.

Now let's talk about some simple strategies that you can use in your offline marketing campaign. When companies want to expand their audience and get their names out there, they turn to online marketing strategies to get the job done. Compared to traditional marketing, you won't find a more practical or cost effective advertising method. In recent years, however, the trend of Internet marketing has started to fade, and now offline marketing is becoming favorable.

Offline marketing strategies are even being turned to by Amazon, eBay and other online marketplaces, in order to reach out to even more people than before. Amazon now has radio commercials to speak for it, and eBay is turning to television. Offline marketing is experiencing a reawakening of sorts, since a greater number of businesses are turning to it for revolutionary ideas.

If you're considering using offline marketing strategies for your business, it's important to know who you're marketing to and how to do it. You can experience great success with your offline marketing, provided you acknowledge the importance of your audience and know how to talk to them.

Make sure you can see the world through the eyes of the people you're marketing to; find out what sorts of things they like, what they're willing to spend money on, and how much they'll spend. Your website traffic and inventory can give you the information you need to do this. Your customer list is an important and informative way to get this data about your customers.

Once you know about the likes and dislikes of your audience, your plan can start to form. Make sure you know everything about whatever print advertisement you plan on making, including all the details. Don't put anything on the poster that doesn't either personify or idealize your product or inform them where and how to get it; from color schemes to fonts, as well as organization, nothing is extraneous.

You have to get the audience to pay attention to your ad, but make it comprehensible as well. Don't allow your consumers to be confused or turned off by whatever ad you put up, due to either unreadable fonts or befuddling design. Look at your print ad from the point of view of a customer.

There are pre-testing evaluations you can do prior to sending out the ad. With this evaluation, some of your audience gets to see your print ad and tell you what they think. Make sure that they're honest with you about what they like and don't like, and have them tell you why. Inquire as to whether or not the ad gave an instant good impression, or if they understood what you were going for with the message.

Their notes will be critical in figuring out how to make your print ad better. You'll be able to improve your print ad dramatically using their feedback. You have to cater to them, since they personify the audience you're trying to reach.

Once you get your strategy and design done, your offline advertisement can go up. Make sure you get your ads into high traffic areas, or other places that will reach a lot of people at once. As you have considered the thoughts brought to you by the peer evaluation, your ad should be able to get to who you want to reach.

Just keep these simple steps in mind as you continue your offline marketing, and you'll be well on your way to successfully marketing your business.

Ok, let's go over some of the more common offline marketing mistakes, so you can avoid making them. Individuals that own businesses spend much time, effort, and money to create a marketing program that will get the most exposure, and heighten awareness of their product or service. Unfortunately, many business owners find that financial resources dry up, and their overly aggressive marketing strategy has turned away prospective buyers.

If you don't want this to happen to your business, you should develop critical thinking when it comes to marketing your business. You should be on the lookout for warning signs that cause your business to fail. So, let's take a look at the hazards of offline marketing. How can you be sure to avoid these hazards in your business?

Have you ever jumped in to your car, only to find that a flyer or brochure has be tucked under your vehicle's windshield wiper? Have you ever been approached by a salesman who began delivering his sales pitch as you sat enjoying a meal at a restaurant?

The marketing techniques mentioned didn't make you want to go out and purchase their products or services, did they?

The reputation of your business relies heavily on your marketing program, so it's important to handle it with caution. Mistakes in a marketing campaign can lead to financial, as well as legal trouble. That's why it's important to make sure that you do business in a professional manner.

Keeping this goal in mind, let's take a look at three important points to remember when developing a marketing strategy for your business:

Remember to always stay focused on the customer when developing a marketing strategy for your product. Compassion and understanding should play a part in your advertising program, with concentration on the requirements of your customers. Emphasizing the advantages is useful in letting customers know that your product or service comes with no fine print.

One mistake that some businesses make that can end up being expensive, is that they put too much stock in the amount of advertisements that are hitting the market. Just because you have a hefty budget doesn't make this acceptable. You could be spending the extra money on relevant marketing items such as business research, advancing your staff training, and preparing for future expenses associated with growth of your business.

Before you place an ad, you should conduct thorough research and develop an effective strategy. Locating your target market is part of this research phase, as well as compiling data regularly to areas will yield the best outcomes. You can conserve money by doing diligent research and planning your ad placement carefully, and this will allow you more leverage in investment for enhance marketing programs and better, more pertinent, marketing research.

You might think that once you make the sale, your job is done; this is not so. You can relate advertising to a human chain project. You can rely on your present customers to carry on your marketing once they have purchased your products. Happy customers will remain happy if they have been sold a reliable, well made product of high value. Ensuring the highest quality product should be something that you are constantly striving toward.

Provide rewards to loyal customers.  These rewards can be anything from a discount package, to a free accessory to enhance the quality of the product they purchased, (for example a free router for broadband users who have been subscribers for an extended period of time). If you are able to assure happy customers, they will be apt to share their experience with your product or service, with others. This word-of-mouth marketing can add greatly to the overall success of your business.

If you are vigilant in following these guidelines, although nothing is a sure thing, your chances of a positive business outcome are improved.

Ok,let's go over some creative and unique offline marketing ideas. Many people have the same ideas when it comes to the way we market things without using the computer, like posters, ads, commercials and fliers You may need to make some changes if you have done all of this without the results that you were looking for.

Take things in a different direction with these new ways of marketing without using the Internet. Why is this so great, you may wonder. It will help you to jog the creative side of your brain and you may end up with ideas on your own. When you come up with one idea, another may be just behind it, once your creativity is sparked. The following is what you should begin with.

Get others to take notice of you by enticing other members of the community to take part. The news is always interested in an event that involves a charity so you can end up gaining some notoriety by helping out another group through sponsorship, while contributing to a good cause. Get Controversial

Regardless of what type of publicity you are getting, whether it be bad or good, it is all positive. We don't want to aim for bad publicity, though. Something astounding will get other people to look your way more than once and make people remember your name.

Pretend to look around at different libraries and bookstores in your area. Figure out where books concerning your area of expertise are located. Put a few business cards in books that are related to your field so that other people that are browsing take notice of your website and take a moment to check out what you have to offer them.

Regardless of the response you may get, cold calling and telemarketing can't hurt, though it may take a lot of time and energy. You can do this by purchasing leads or looking through your phone book. Make sure you are using the best tag line possible.

If finances are an issue, try sponsoring a team in your area that many kids are involved in. Their uniforms can carry your business's name on them. Many kids wear their uniforms before and after the game, rather than just during, and that will generate plenty of attention that you want and need.

If one of your customers refers another customer, you can offer them incentives based on the referrals that they bring over. If someone is happy with a product, they automatically discuss it with other people that they know. Some people consider this a type of bribing.

You can also advertising by using a large decal on your car or by passing out clothing and accessories that carry your logo on them. You can advertise by using yourself as the billboard if you are really serious about getting people involved with the products that you are attempting to sell.

Did you know that you can use offline advertising through PDF documents?

One of the larger downsides to using the Internet to market is that not everyone has access to the Internet. This is also the prime reason people still use non-internet marketing, the fact that there are people out there who won't be able to see your goods without the Internet.

You also must consider that while people may use the Internet, some may not be on long enough to really get a good look at your product, and they may want a hard copy of what they see. So how can this be corrected?

The PDF format is what you are looking for. Basically the PDF is short hand for Portable Document Format. I am sure you picked up on the Portable portion of the abbreviation. However portability is not the only benefit this format can bring. But we will reach that as we continue.

Adobe Systems created this type of file format which can be easily downloaded through the Internet. This file type is easily shared and just as easily sent out as a hard copy even after being printed, it will remain completely self contained, including the original graphics, texts and even the hyperlinks to a file you may use. The Adobe Reader is the tool used to read the PDF files which are created in Adobe Acrobat.

After downloading a PDF file from the Internet, you are able to print many copies to use offline. Thanks to this hard copy aligning with the Internet version, people will have something in their hands they can browse at their leisure. Of course these loose hard copies may be left around for the casual passerby to stumble upon. Then they may even reprint them and send more out. PDF really can bridge the gap between marketing on the Internet and in the real world.

The little bit of time that you take to create the document and then load it onto the Internet is quite a tiny price for such a massive exchange that bridges two marketing world. The best part is that it is free. Not a single dime will leave your pocket and many clients will have access to your service not only on the Internet but in the form of a hard copy. Also, due to the fact they may print it out themselves, you save on distribution. Your wallet won't have to suffer for the amount you will be getting done.

If you use MS word, your document may be altered in some way. If another online marketer finds your MS word document they can alter it to use for their own business or even change it in a form that may ruin your credibility. The MS read only password option won't protect your document either.

It can easily be saved under a different name once they made changes. But there are security settings with Adobe Acrobat which will allow you to protect your reputation and ideas so you can put it out on the Internet and still edit it as you see fit.

And thanks to the fact that search engines now pick up on PDF files, you will see even more traffic than before! Usually when people are searching for something in particular, they will use certain phrases, this is where SEO or Search Engine Optimization may come in handy while publishing your documents onto the Internet.

Ok, so why not use online and offline marketing together to increase your chances of success?

With all the new advances that have come about in technology in the last decade or two, businesses really need to make a name for themselves and you can do that faster and cheaper than ever before with the Internet. Getting your product out there at the right moment is incredibly important for marketing, especially because our world is moving so fast that people are bombarded with new products and information and brands to pick from.

In order to sustain your business, you need to actively promote your business and saturate as much of the market as you can. To do this you should definitely consider using a combination of online and offline marketing in your campaign.

As we have discussed before, in offline marketing, there are a variety of media with which you can advertise your business and these methods do still work since they reach a fairly wide audience and are sources that the masses still enjoy on a regular basis. However, now that we have the Internet, people can see your advertisements or find information about your product any time, any place.

Social networking websites like Twitter, Facebook, MySpace, or Friendster are another great advertising opportunity when used properly. These sites aren't just popular with one group of people, but with pretty much everyone - from career execs to kids, and even their parents. Ads that are posted on these websites have a great advantage because they offer such a wide range of exposure.

While traditional networking and multi-level marketing campaigns do work, online advertising has the ability to reach so many more customers and works even better. However, you should keep in mind that while online marketing is truly amazing, there are still ways that offline marketing can be used:

- Product Testimonials

- Getting feedback from customers so you can improve your products.

- Get follow-up information when customers make returns.

However, the types of customers and their likes and dislikes as well as their lifestyle choices do vary. Using one of these types of marketing methods alone might not attract all the potential customers. There are still people out there who need to touch and feel and smell the products that they want before they can make a purchase.

That's where you're going to need a sales person who can really sell. But, if you have customers who don't need to waste time and energy by physically purchasing products, you can sell your products online. Executives and celebrities love being able to shop from home, since they don't have to worry about being accosted by fans. It would be best to use both styles of marketing - online and offline - so that you can have a larger pool of customers.

You still need to have traditional marketing methods in place to help promote your products, but use the power of the Internet to help you promote even better with the things like promotional emails, brochures, and business cards so that your customers are up to date with what your business is up to. You should be able to process orders both on the web and off, so that you can offer services to all your customers.

Both of these methods have advantages and disadvantages, so you should really use a combination of both for the best results. You want to choose marketing methods that work well together, that complement one another so that you cover the widest array of customers and make the largest number of sales possible. The more customers you have coming back, the more sustainable your business will be.

Let's go over some simple ways to improve your offline marketing efforts.

Recently, there were so many companies that took the emphasis off of marketing offline and, instead, began marketing their products online. Competition began to get out of control because of the amount of marketing being done online via websites and streaming within the virtual realm. Due to this, businesses began marketing using offline strategies rather than solely on the Internet. There are so many ways that you can go when it comes to using offline marketing, making the possibilities endless for your business.

There are so many different ways that you can utilize strategies and improve your own marketing methods that are already in place. Start using advertisements done in print in a different, more innovative manner. When you pass by a bulletin board, you typically see advertisements like fliers. You don't have to stick to community walls and bulletin boards when it comes to using your advertisements done in print. Think outside the box and start putting fliers up on vehicles and benches found in local, popular parks. You, and people involved in your business, can also start wearing your advertisements by putting your logo on t-shirts and hats. You will turn human beings and vehicles into moving billboards, by doing this.

When you go into a store or office, start leaving your business card behind. People will begin to wonder who you are and be enticed to get to know you a little better. You may find that these businesses have a common interest and may want to team up with you in the future. You may find a new way to make money if you begin to get approached by outsourcing opportunities that you can take other businesses up on.
 
Start speaking with radio stations in your area and get yourself interviewed! The radio is an amazing outlet when it comes to advertising. The radio has been around for ages and well before the television became popular. If you begin to have your company plugged on different radio shows, you will entice different listeners to look into your product, creating more potential customers.

Use your area's newspapers to promote your business. Some newspapers will allow you to place specific types of ads, free of charge. Newspapers tend to be delivered to many homes and places of business, making this method of marketing very effective, depending on your company, regardless of how traditional this strategy may seem. It is important to utilize the proper color, font, and layout when it comes to using advertisements that will appear in print, whether it is in the newspaper or a flier.

Your business can also participate in regular activities. Increase the amount of customers you have by coming up with different activities that may entice them. Hold a weekly open mic night at your establishment, if you are in the restaurant or bar industry. When you hold these types of events, ask local artists to participate. You will be assisting struggling musicians or artists while helping to get customers into your establishment simultaneously, helping both of you out in the long run.

You can hold contests in your shop or advertise for an acoustic night or poetry readings. If you are willing to open yourself up to new strategies and ideas, your customer base is sure to grow through using these kinds of offline marketing strategies.

Ok, let's talk about how to effectively use newspapers advertising in your offline campaigns. Today, the Internet has eclipsed newspapers as the primary method in which people get their news, but you can still get a lot of business if you market through them. Since the Internet has so much traffic nowadays, many businesses can drown in their own competitor's advertising and never have a chance. Your business can benefit from online marketing, but you can really maximize your potential if you invest in newspaper advertising as well, so you can reach even more people.

Despite what you may think, several people prefer to get their news from the newspaper over the Internet any day. On Sunday morning, there's still nothing like reading the paper to get you ready for the day.

You can use a plethora of newspapers to get the word out about your business. If you want to maximize your potential, be sure to get the highest volume publications that you can, and don't pay too much. Ironically enough, the Internet can let you know what the best publications are for advertisements in terms of your return on investment (ROI), depending on the special offers and circulation volume of each publication - you'll be able to tell which ones to go with.

Since the newspaper industry has started to take a downturn, you'll find it easy to locate a special offer to get your advertisement printed for less. If you need to start more modestly, get your local newspaper to print it. For businesses with little start up cash, you can't go wrong with the local community. When you post an ad, remember that you have to wait up to 5 days before you can see it published, so plan your schedule accordingly. Most readers check out the paper on Sunday, so make sure your ad gets into the Sunday paper over any other edition.

When you want to entice customers, make sure you have an interesting byline that will get their attention. Don't make it too long, but find the tagline that will attract them the most. You'll make a good first impression with a catchy, memorable slogan. Use your imagination! In the event that you're not a creative person, you can get a hold of people with advertising experience to help you. Don't release all relevant information on your business either.

Don't go for the hard sell; just get the public interested in you, and they'll seek you out. Just leave your telephone number and/or email address in the ad. If you have an 800 number, you can allow them to give you contact info. If you can communicate with the customer and vice versa, you'll have better luck.

Be persistent and never give up. You'd be deluding yourself if you thought you'd instantly see results from your newspaper ad. You have to be exposed to the public for awhile before they start to bite, so get those ads out as early as you can, so you can see which ones work.

Have a detailed, yet attractive ad, and make sure you see which venues pick up the most prospects. Stop investing in publications that don't yield any results, and try to emulate whatever processes work for your advertising goals.

You'll be able to increase the success of your business if you follow the tips outlined above and stay the course, giving you the edge in your industry.

What about using posters in your offline marketing campaign?

Creating posters has become an authentic art form as individuals use them in business, cultural, and political arenas. Even Shakespeare utilized posters to beckon audiences to see his plays and it was through the use of posters that even the bourgeosie were enticed to see these classic plays.

Political posters have played a major role in uprisings that resulted in cultural change, including the famous Che Guevara poster, additionally, commercial posters have prompted individuals either directly or indirectly to select and purchase a specific product. Along those lines: how can you create a poster that will cause prospective buyers to react positively to your product? Here are some strategies and advice that will assist you in creating an effective poster campaign.

You will first want to ascertain who your target audience is. Are you trying to appeal to video game enthusiasts, then you should display your posters in arcades and stores selling video games. The individuals visiting these places will be more inclined to take an interest in the subject of your poster.

Utilizing eye-popping artwork, photos, and text will help you to create a poster that draws people in. Your prospective buyers should be enticed by the artwork on your posters, therefore, employing an artist or graphic designer may be a wise investment. For instance, prospective customers in the arena of video games will be attracted to images of sword-wielding knights, a vicious beast, or a gun slinging commando. A primary point is that your poster must relate to your product. The last point is that a minimum amount of text should be used.

Simple is better. Many people make the mistake of over embellishing their posters. Create a format that is eye appealing, but not over stimulating by being too busy. Come up with a catchy phrase or slogan that appropriately sums up the important details of your product. Your ultimate goal is to leave a positive impression on people that will stay with them.

If you manage to grab the audience's attention, then they will likely continue reading on for additional information. It's important to include your phone number, email address, or URL on your poster. If you would like to include all three means of contact, they should be kept together on your poster.

Big posters will attract the most attention, and should be placed in open spaces. You will need to base the size of your poster, on the size of the area where it will be displayed, but the size that I suggest is 18"x24". If the space is busy or not very large, a smaller size will work better. If your prospective buyers will be standing very near the poster, than a small one will work best in this venue.

If you allow the same poster to hang in an area for an extended period of time, people will generally get tired of looking at it. To keep interest peaked, you should replace the poster each month. Adding a new slogan or phrase to your poster will also be helpful.

Now let's discuss some of the disadvantages that come along with offline marketing. As you start looking into offline marketing strategies in order to further your audience and reach of your business, you have to find out about every available method of this type of advertising. Find out the pros and cons of each, so that you can make sure you don't fall victim to the downsides of whatever method you use. You have to know what can potentially go wrong with every type of offline marketing strategy, so you can minimize the risk you take on.

You can get plenty of global exposure using online marketing, but it's not as widespread as Internet marketing; your reach only extends to the circulation of the newspaper, whatever areas the television or radio stations gets to and who's listening, as well as however many people attend your seminar or workshop - not to mention whoever gets whatever free goodies you send out to promote your business.

In order to maximize your reach, you have to make your offline marketing strategies count, as well as leave a positive impression with your audience, so more people are positively affected. Word of mouth is important to any business, and your reputation can go either way depending on what the word of mouth is regarding your company.

It can cost a lot of money to do print or television broadcast advertising; if you have an ad for a large company, the price can go even higher. You might end up losing money in the end if you're not willing to put enough thought into your advertising campaign; you have to know exactly what you're doing and how you're doing it. If you want to avoid this, you can try other, more nontraditional methods of offline marketing than broadcast or print; you can use brochures or flyers, for example, low cost options that can maximize your profits if they're used correctly.

In the case of Internet marketing, there's often a way to get contact information from your customers - you can have instant contact with the people you want to sell to. Offline marketing often doesn't have an outlet for this; for the most part, you can only tell the customer where your office is. You don't have as much access.

You can find ways to get in contact with your customers, however, and still use traditional marketing methods. Fill your ads with all kinds of contact information, like phone numbers and emails. Often, time constraint is a large downside to using traditional offline marketing methods. Even though websites are up all of the time, if your business is offline, you likely have opening and closing hours.

If there's any way you can stay open as long as you can to still stay profitable, be sure to do so. At the very least, make a phone number available in case a customer wants to get a hold of you outside peak hours. You'll be able to return their call the next day, giving you the ability to show the customer that you care about their inquiry.

The pitfalls to offline marketing are numerous, but if you plan correctly, you can circumvent them. Just do as we've outlined, and you'll be able to optimize your marketing strategies to work offline.

Ok, now let's talk about how to use display ads for more effective offline marketing.

The Internet is now the most prevalent marketplace for modern commerce these days, but due to the over saturation of companies and marketing, your business can often be lost in the shuffle, giving you no way to reach your audience. If you want to combat this disadvantage, start offline marketing and use traditional business methods to talk to your customers. What else but a display ad will appropriately lead your business to success through offline marketing?

Your business can be augmented dramatically with the right display ad. Your display ad will be appropriate for whatever kind of printed document you want. You have to get your audience interested through the display ad, so you have to take the creation of the ad seriously, and consult the best people you can in the process.

The New York Times has done press on this method, and proven that if you do offline marketing correctly, it can work just as well as online methods. You'll be able to promote your business through the medium, and you can even make it profit more than you ever dreamed possible, given sufficient preparation and luck.

If you want to learn how to make your display ad as effective as possible, read on:

Microsoft Publisher is a great way to design the ad if you don't have a lot of design experience. You can get your display ad customized through a variety of websites that offer their services. These sites include Google AdWords and Yahoo! My Display Ads. The display ad can be constructed through the various design tools they will offer. Your offline marketing campaign will have a banner to spearhead it with. A PDF format can often be a good alternative to the Publisher format. Since PDFs are more printer compatible than most other formats, it's often preferable.

Once you figure out what to make your banner ad with, you have to make it. As a rule, you shouldn't crowd the banner with unnecessary graphics and information, as that will just serve to distract the viewer from whatever message you wish to convey. Be as succinct as possible. Make a streamlined layout with a recognizable font that isn't hard to read. Your message has to be short, to the point, and the banner as has to include relevant contact info in case your customer wants to investigate further.

Market your target audience as you pick publications to run the ad in. You wouldn't want to put a meat ad in a magazine about vegetarianism. Be sure to realize what channels your target audience will frequent. Make sure you put the ad in places where it will be met with enthusiasm and interest. The Internet is a great place to research what kinds of people will like your product.

If you find the right market trends, you can use them to full advantage. Poll statistics are a great place to get this sort of data. You'll have a better idea of who you're dealing with. Just work through the data the poll statistics give you, and you'll have a good idea of who to market to.

I hope you have enjoyed this report. If you would like to learn more about offline marketing, then take a look at this.

Thanks,
Mark




“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

lizgor

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Re: Making Money With Offline Marketing
« Reply #1 on: December 24, 2009, 03:04:41 PM »
Thanks Mark I found this very interesting and helpful. Marketing has become so many dimensional with the development of online marketing one tends to forget the impact of offline strageties as well.

Offline KarenMcG

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Re: Making Money With Offline Marketing
« Reply #2 on: December 25, 2009, 08:59:30 AM »
Thanks Mark I found this very interesting and helpful. Marketing has become so many dimensional with the development of online marketing one tends to forget the impact of offline strageties as well.

Great post, lizgor. 

And welcome to RRW. It's nice to meet you.

Mark,

Thank you for this super report. I'm choosing to not market offline. However, I've seen many around the Internet that are now going offline with their marketing as well.

This report is reinforcement for that focus.


Karen

Offline Mark Austin

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Re: Making Money With Offline Marketing
« Reply #3 on: December 26, 2009, 09:51:28 AM »
Hi Lizgor,

I'm glad that you found it helpful! Welcome to the forum!

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Online Jim Burney

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Re: Making Money With Offline Marketing
« Reply #4 on: January 11, 2010, 12:01:24 PM »
Mark

Another great report, this time with regards to offline marketing.

Thanks for going the extra mile to research and publish this type of information.

You rock!

Jim

Offline magicman

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Re: Making Money With Offline Marketing
« Reply #5 on: January 11, 2010, 10:42:34 PM »
Mark -

You really do write and publish great reports.  This, of course, is no exception.  I normally print out your post and put the printout in my educational binder for reference.

It helps to be able to thumb through the information whenever I need to refresh my memory on a topic.

Great job again.  And thanks!! - MM

Offline KarenMcG

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Re: Making Money With Offline Marketing
« Reply #6 on: January 14, 2010, 10:17:20 AM »
Mark -

You really do write and publish great reports.  This, of course, is no exception.  I normally print out your post and put the printout in my educational binder for reference.

It helps to be able to thumb through the information whenever I need to refresh my memory on a topic.

Great job again.  And thanks!! - MM

Magicman,

I'll echo your comment that Mark writes and publishes great reports.  Fantastic, in fact!

And for you, I'll add that I like your idea to print them out for future reference.  While I love the quickness of reading something in real time on the screen from the Internet, it's so much easier for me to absorb when I have the printed copy.

And, for the most part, it's easier for me to find in a binder or file than it is to remember which thread I was in when I saw such and such report. (Been there, done that!) Even when I bookmark it--which I am sometimes prone to forget to do anyway.


Karen

Online Jim Burney

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Re: Making Money With Offline Marketing
« Reply #7 on: January 14, 2010, 11:05:28 AM »
Mark -

You really do write and publish great reports.  This, of course, is no exception.  I normally print out your post and put the printout in my educational binder for reference.

It helps to be able to thumb through the information whenever I need to refresh my memory on a topic.

Great job again.  And thanks!! - MM

MM

Printing quality content is a really good idea.

It acts as a backup if your HDD goes down.

I personally find it easier to index a manual file and know where the contents are located.
Probably my age showing. :thinking: ;D ;D

It is so easy to forget where these files are located on ones HDD and what files you actually have.

Jim

valpubs

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Re: Making Money With Offline Marketing
« Reply #8 on: January 14, 2010, 04:36:12 PM »
Mark -

You really do write and publish great reports.  This, of course, is no exception.  I normally print out your post and put the printout in my educational binder for reference.

It helps to be able to thumb through the information whenever I need to refresh my memory on a topic.

Great job again.  And thanks!! - MM

MM

Printing quality content is a really good idea.

It acts as a backup if your HDD goes down.

I personally find it easier to index a manual file and know where the contents are located.
Probably my age showing. :thinking: ;D ;D

It is so easy to forget where these files are located on ones HDD and what files you actually have.

Jim

This might be a good idea for ShadowDawn to pop back in and give us another spreadsheet update!

munneetree

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Re: Making Money With Offline Marketing
« Reply #9 on: September 26, 2010, 01:14:46 AM »
Mark,
I have just read your article and want to make some comments that may help members who may be considering marketing their online business offline (and they should be).
I have picked out a few items that I have used personally and also assisted my clients to use:

You can use small cable networks to test market new products before you lash out on a big budget launch. These small networks can offer design and production at very low cost and their rates can be unbelievably low. If you are offering a physical product you can often do a deal where they put up all the cost for a share of the revenue.

Even TVSN and other home shopping networks are ready and willing to do similar deals if they like the product (it must be physical). My marketing company did a deal a couple of years ago with TVSN in Australia for a small company with a great product. They didn’t have cash to pay us or TVSN so we took product in lieu of cash. In a one off 90 minute (extended) show we sold $150,000 of product, including our own, making everyone extremely happy.

When I was manager of a new bowling alley in a small country town (it was the first bowl in town) I arranged to go on the local radio station and talk for 30 minutes about the basics of bowling. I followed this up with a half page article in the local newspaper. As a marketing ploy we offered free bowling for the first 2 days after we opened. We filled every league in two days and the free bowling produced over 20,000 in equipment sales and over $30,000 in bar and restaurant sales.

I have helped other new businesses do much the same to get a rocket launch start to trading. It helps if you can project yourself as the expert in the business, but this is easy if you know your stuff.

One man who has done this is Dr Mike Hutchinson, a Pittsburgh PA veterinary who has a very good website, does a radio talk back every week day and many TV interviews. Dr Mike has become an expert on stemcell therapy for dogs and has performed scores of procedures with excellent results. This makes him an ‘expert’ in this field and it is helping his business tremendously.

Yes, it’s a fact that professional people like doctors, dentists, vets and so on are business people too. Their “practice” is their business and they need to run it that way.

The professional people who create a persona and a top class reputation are the ones who have the greatest success and satisfaction in their line of business.

It’s the same with online businesses. Create a persona and a great reputation and you can virtually write your own ticket.

Leslie



Offline Mark Austin

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Re: Making Money With Offline Marketing
« Reply #10 on: September 27, 2010, 05:54:55 PM »
Hi Leslie

Great post - thanks for sharing

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

auduonline

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Re: Making Money With Offline Marketing
« Reply #11 on: October 10, 2010, 07:22:23 AM »
Thank you Mark. often in the course of our learning curve, we tend to overlook the basics. Great job; your posts have been most educating. keep it up!

Cheap SEO

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Re: Making Money With Offline Marketing
« Reply #12 on: October 17, 2010, 12:12:13 PM »
I have used offline marketing as much as online marketing and it's been very effective. I have an online marketing consultancy and many of my clients want to do their own Internet Marketing. So I offer to do a training session with their employees and as part of the training, I teach them how to use SEO and linkbuilding tools that I have affiliate relationships with.

I always tailor the tools and training to the needs of the firm. The biggest mistake you can make is to try and shove a software package down someone's throat if they just don't want to do that type of marketing or they feel uncomfortable with it.

I also do SEO and linkbuilding presentations at a local business college to their "fastrack" marketing class people who are mostly existing business owners testing the online marketing waters.

Lastly, I give presentations to local Chambers of Commerce. I find most business people haven't a clue about how to market their business online or use social marketing. "Done for you" tools like SEOPressor, which help them SEO their blog posts or CommentHut, which will find related blogs for them to post comments on, are a life-saver for these people. (Both of these tools are reviewed on my website).

Offline marketing is an opportunity to both make a little affiliate money AND help local business owners market online without getting taken to the cleaners.

Jo_Wall

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Re: Making Money With Offline Marketing
« Reply #13 on: February 24, 2011, 06:14:23 AM »
I also always print Mark's posts and put them in my educational folder.  There's ALWAYS good information that is worth saving for reference later.  I'm just starting out and hope to be able to become a fully fledged internet marketer soon.  I'm unemployed and left it a bit late to get started; I should have done this before my money ran out.  Meanwhile, all the information is priceless, which is not something that can be said of all marketers.  I have a very short list of people who provide good value information and Resell Rights Weekly is on it.  Thanks, Mark, and may you continue what you're doing for a very long time!

Jo

Offline Mark Austin

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Re: Making Money With Offline Marketing
« Reply #14 on: February 24, 2011, 10:25:06 AM »
Hi Auduonline & Jo,

Welcome to the forum!

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain