Author Topic: The Relatively Unknown Keyword Research Tool  (Read 6815 times)

Offline Mark Austin

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The Relatively Unknown Keyword Research Tool
« on: November 19, 2008, 06:22:41 PM »
The Relatively Unknown Keyword Research Tool

There is one great keyword research tool that I’ve been using that I hardly see mentioned. It surprises me a little because I thought everybody would be using this, as well as trumpeting it as a hot new tip for their ebooks and courses, but I’ve yet to see any of them mention it.

If you use keyword information for website pages, niche products, Google Adwords or anything else, then this is something you really must be looking at. As a keyword idea “brainstorming” method it surely can have few equals.

And did I mention that it’s completely FREE?

I first started using this amazing tool when I was looking for keywords to promote a new property ebook. What's the tool ...

Google Suggest (see http://www.google.com/webhp?complete=1&hl=en)

Google Suggest is a great tool it is for finding keywords. The idea behind it is like predictive texting like you get on mobile cell phones, you start typing something and the software looks at what you are typing and finishes it off for you.

To give you an idea, I’ll show you what I did when I was researching keywords to use to promote a property ebook. I started with the broadest, most generic term that could be applied to themy ebook and so I typed “property investment” into the search box and here’s what happened.

1.   When I got to “property inv”, Google completed the box and displayed these results:


So before I had even finished typing in the search query, Google had come up with some new ideas that I could use for another search! Out of these 10 results, the following were of interest to me: property investing, property investor, property investor news.
 
2. I can now use these results to perform a new search, so as an example I’ll take “property investing”. Here’s the results of that search:


This throws up a few more results that I can drill down a bit further, property investing tips, property investing advice and property investing forum. I would do the same again with property investor and property investor news (from Step 1) which would give me new results that I could use. Are you starting to see the power of this method for generating sets and subsets of keywords?

3. Now we go back and continue with the original search, which was “property investment”. As we type in each letter, the 10 results change to produce new ideas that we can use, for example:
 

We get property investment UK, property investment funds, property investment companies, property investment abroad and property investment software, all of which are very useful keywords. So from my original search “property investment” I now have the following list:

property investment
property investment UK
property investment funds
property investment companies
property investment abroad
property investment software
property investing
property investor
property investor news

Again these can be plugged in to Google Suggest to see what else it throws up so there’s a lot more terms that I can find that would be great for this ebook, but that should be enough to let you see how it works.

The great thing about the results that you’re getting is that they are based on popularity, from information Google has saved from actual searches. If you look at the numbers to the right of the search terms returned, you get an instant picture of how popular these searches are on the internet.

Now Google doesn’t exactly spell this out, but the 10 results that you see are placed in order of number of searches.

Alongside is the number of search page results for the term, so you can do an instant evaluation as to what are going to be the phrases worth going after. If a term is getting a lot of searches and doesn’t have much competition – bingo!


One strange thing is if you type in a web address beginning “www”, you will only ever get one result per website. So if you type “www” you get the top 10 sites in order of popularity; Yahoo, Hotmail, Google etc.

Similarly, if you continue on and type in for example “www.d” you get the top 10 sites beginning with the letter “D”, again in order of popularity; Dictionary.com, Download.com, Disneychannel.com etc.

As with most things Google there is a thick veil of secrecy around how the results are calculated and no real way of knowing for sure. So there it is, a quick and easy way to use the power of Google to generate some fantastic new keywords that you can use, and maybe unearth some undiscovered gems for you too!


“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Offline Jim Burney

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Re: The Relatively Unknown Keyword Research Tool
« Reply #1 on: November 20, 2008, 07:06:38 AM »
Mark

How could I not realize that this was a great kw tool. :o ;C

I feel so dumb.  ;D ;D ;D

Thanks for sharing

Jim

jeb

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Re: The Relatively Unknown Keyword Research Tool
« Reply #2 on: December 24, 2008, 05:32:20 PM »
Mark

How could I not realize that this was a great kw tool. :o ;C

I feel so dumb.  ;D ;D ;D

Thanks for sharing

Jim

Jim

You are not the only one feeling dumb!

James

Offline KarenMcG

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Re: The Relatively Unknown Keyword Research Tool
« Reply #3 on: December 26, 2008, 09:33:53 AM »
Well, you two "J's" (Jim and James)

Scootch over, I'll be "dumb" with you. 

Actually, the more I'm here the more I see all the things Google has that I didn't know about. 

And I really like Google...I just never ventured into the deep Google recesses.  I do use Google Analytics, though.

Karen

Offline Jim Burney

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Re: The Relatively Unknown Keyword Research Tool
« Reply #4 on: December 27, 2008, 09:13:04 AM »
Well, you two "J's" (Jim and James)

Scootch over, I'll be "dumb" with you. 

Actually, the more I'm here the more I see all the things Google has that I didn't know about. 

And I really like Google...I just never ventured into the deep Google recesses.  I do use Google Analytics, though.

Karen

Hi Karen

Not sure who is finally going to rule the world.

Microsoft or Google!  ;D ;D ;D

Jim

Offline KarenMcG

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Re: The Relatively Unknown Keyword Research Tool
« Reply #5 on: December 27, 2008, 09:33:17 AM »
Hi Karen

Not sure who is finally going to rule the world.

Microsoft or Google!  ;D ;D ;D

Jim

I thought it was going to be the "J's"!  ;D

Karen

P.S. But Microsoft better watch out!  Google's one up on Microsoft in that it's free.

Dwriter

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Re: The Relatively Unknown Keyword Research Tool
« Reply #6 on: February 23, 2009, 11:08:17 PM »
Yahoo does this automatically. I realize that Yahoo and the other major SEs trail the Big G by quite a bit, but combined the other SEs still comprise a significant portion of all searches. And when you factor in that women use Yahoo (don't know what that statistic came from, but it's supposed to be accurate), then that makes it even more significant -- especially if you target women. Just something to think about.

Deb Gallardo

Offline doc333

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Re: The Relatively Unknown Keyword Research Tool
« Reply #7 on: February 23, 2009, 11:49:55 PM »
good point deb - yahoo should be considered
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Re: The Relatively Unknown Keyword Research Tool
« Reply #8 on: June 18, 2010, 03:32:47 PM »
Hi Deb,
Interesting quote on both "yahoo and other SE still comprising a significant portion of searches". I had not thought about that in quite those terms. Also of interest, most of my "good" serious buying traffic is actually from yahoo.
Maybe I should be looking at those alternate SE's more seriously.
thanks