Author Topic: Information, moral, ethics, responsibility etc..  (Read 1246 times)

Offline Korry

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Information, moral, ethics, responsibility etc..
« on: October 19, 2014, 03:21:22 PM »
I don't feel like Product Requests are good place to discuss this topic and I'd like to hear what you think about this, so I'm opening this (after reading this: http://resell-rights-weekly.com/forum/productrequests/bundle-of-survival-prepper-plr/). My questions are not really about ebola but that's actual topic so I'll take it as example.

Ebola is hot topic. Like, really hot. People are searching for details, there are plenty of PLR materials ready to be used and with just a little effort it shouldn't be hard to make money from this. However, facts and statistics are boring and will not make people buy something. Manipulation using fear and drama, on the other side, will.

This weekend I went through some rewritten PLR articles about ebola, survival guides etc and most of them were all like - we are all going to die, nothing you hear in news is true, if you want to live, you'll buy this survival guide. And then, survival guide says - prepare your bags and be ready to leave the city as soon as you hear about ebola patient near your city  :shocked2:

I know I would never ever create that kind of product where sales depend on someones fears and I would feel responsible for acts of every single person who bought my survival guide, but want to hear - would you? How do you approach topics like this? Do you just skip these niches, use them with all drama included or risk to earn a bit less money and create product with as little drama as possible? Do you ever think about these moral and responsibility things while creating your product?



Offline Mark Austin

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Re: Information, moral, ethics, responsibility etc..
« Reply #1 on: October 20, 2014, 02:39:47 PM »
Hi Korry,

That's a great question. From a marketing perspective, the two greatest emotions that drive markets are fear & greed.  People are increasingly fearful of the Ebola virus and they're looking for info about it. Is it ethical or morally correct to offer such info? Well, if you are providing them with accurate information that is well researched (not just hyped up fodder), then I don't see an issue with it.

Thanks,
Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Offline Jim Burney

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Re: Information, moral, ethics, responsibility etc..
« Reply #2 on: October 21, 2014, 12:21:48 AM »
Hi Korry,

As Mark says a great question you asked.

I have a problem dealing with certain niches.

If a niches does not feel right for me I don't touch it.

Jim

Offline Mark Austin

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Re: Information, moral, ethics, responsibility etc..
« Reply #3 on: October 21, 2014, 09:35:45 AM »
That's a great point Jim. If a marketer is not comfortable with a niche then they probably should avoid it.

Thanks,
Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Offline Simply Creative

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Re: Information, moral, ethics, responsibility etc..
« Reply #4 on: October 23, 2014, 09:01:12 PM »
Hi Korry,

Fear really is born out of ignorance or misinformation. Rather than prey on people's fears, an ethical marketer could address their fears and offer sound, factual information to help allay those fears.

~Karen