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Marketing Talk / Expert Marketer Shares Ethical Marketing Formula.
« on: January 24, 2016, 11:46:24 PM »
A fellow marketer sent this to me and shared this opportunity and I wanted to share
it with those of you here or to whom so ever will take advantage of it. Enjoy it and I
earnestly hope it helps you succeed even more.
Dean aka exousia
Message Below:
Frank Kern
January 20 at 12:09am ·
Want To Get New Customers Without Being “All Weird and Salesy”?
Here’s the thing: Your prospects DON’T CARE ABOUT YOU.
Nope, they don’t care about your credentials, your “social proof” …or any of that stuff.
As marketers, we tend to believe that our past credentials matter to other people…that our past accomplishments will somehow have an effect on what we sell today.
But here’s the truth:
* People DO NOT buy your past…
* People DO buy your ability to help their FUTURE…
* And the best way to show them you can help their FUTURE is…
…to help THEIR PRESENT.
They need help NOW. And if you simply deliver real benefit to them, most of your “selling” is already done for you.
But HOW exactly do you do this?
How do you do it so you actually help their future by helping their present?
It's pretty hard to do selling door to door...
Or on a cold call...
Tough to do through advertising...
Fairly impossible to do through direct mail...
You could invite them to a live seminar where you'd teach them...if only you could get them to show up...
That's why by far, the easiest, fastest way to help their future by helping their present is with an easy-to-learn and inexpensive online training known as…
...“Content-Rich Webinars”
Content-Rich Webinars are not just simple to run and simple to get your prospects to attend, but unlike other “not-so-smart” marketing strategies, Content-Rich Webinars:
* Attract new customers to YOU...instead of you chasing them
* Establish INSTANT authority for you and your business...
*Create genuine goodwill and rapport...which turns qualified leads into SALES
And they are extremely flexible. In fact, they work incredibly well for selling all kinds of things…no matter your industry.
I’ve held Content-Rich Webinars to sell “how-to” courses, to attract estate planners to a financial advisory firm, and to even sell houses. (Yes. Actual houses. From Facebook Ads no less.
smile emoticon
)
But the problem is that most people struggle mightily when it comes to making webinars work.
Here’s why...
The typical way people run webinars looks something like this:
10% Hyped-up intro
50% Long-winded personal story
15% Thin content
25% Hard, awkward pitch
…And here’s the deal: NOBODY LIKES THAT!
It delivers ZERO value to the audience, and usually leaves them feeling like you’ve wasted their time.
And that causes a bad closing rates, but the long term effects of it are even worse…you lose credibility and goodwill with your market.
And you DON’T want that…do you?
Here’s the RIGHT way to do it with Content-Rich Webinars:
5% The Confirmation
5% The Difference
10% The Bond
65% The Helpful Content
1% The Transition
14% The Offer
And when you run Content-Rich Webinars using the 6-Step Template above, you'll be able to:
* Get people to register for your webinar in DROVES...
* Ensure that your webinar registrants ACTUALLY show up...
* Make sales even BEFORE the webinar even starts...
*And when they show up, they'll actually BUY your stuff!
(I like #4 above best of all...don't you?)
So..to learn exactly how to run Content-Rich Webinars, then simply register for my free webclass where you'll learn exactly how to create goodwill, educate and most importantly SELL...without any of the typical sleazy sales shenanigans nobody likes...
To register, simply click the link here to reserve your spot on the next page: http://ultimatewebinarblueprint.com/?page_id=339
Look forward to seeing you there!
-Frank
it with those of you here or to whom so ever will take advantage of it. Enjoy it and I
earnestly hope it helps you succeed even more.
Dean aka exousia
Message Below:
Frank Kern
January 20 at 12:09am ·
Want To Get New Customers Without Being “All Weird and Salesy”?
Here’s the thing: Your prospects DON’T CARE ABOUT YOU.
Nope, they don’t care about your credentials, your “social proof” …or any of that stuff.
As marketers, we tend to believe that our past credentials matter to other people…that our past accomplishments will somehow have an effect on what we sell today.
But here’s the truth:
* People DO NOT buy your past…
* People DO buy your ability to help their FUTURE…
* And the best way to show them you can help their FUTURE is…
…to help THEIR PRESENT.
They need help NOW. And if you simply deliver real benefit to them, most of your “selling” is already done for you.
But HOW exactly do you do this?
How do you do it so you actually help their future by helping their present?
It's pretty hard to do selling door to door...
Or on a cold call...
Tough to do through advertising...
Fairly impossible to do through direct mail...
You could invite them to a live seminar where you'd teach them...if only you could get them to show up...
That's why by far, the easiest, fastest way to help their future by helping their present is with an easy-to-learn and inexpensive online training known as…
...“Content-Rich Webinars”
Content-Rich Webinars are not just simple to run and simple to get your prospects to attend, but unlike other “not-so-smart” marketing strategies, Content-Rich Webinars:
* Attract new customers to YOU...instead of you chasing them
* Establish INSTANT authority for you and your business...
*Create genuine goodwill and rapport...which turns qualified leads into SALES
And they are extremely flexible. In fact, they work incredibly well for selling all kinds of things…no matter your industry.
I’ve held Content-Rich Webinars to sell “how-to” courses, to attract estate planners to a financial advisory firm, and to even sell houses. (Yes. Actual houses. From Facebook Ads no less.
smile emoticon
)
But the problem is that most people struggle mightily when it comes to making webinars work.
Here’s why...
The typical way people run webinars looks something like this:
10% Hyped-up intro
50% Long-winded personal story
15% Thin content
25% Hard, awkward pitch
…And here’s the deal: NOBODY LIKES THAT!
It delivers ZERO value to the audience, and usually leaves them feeling like you’ve wasted their time.
And that causes a bad closing rates, but the long term effects of it are even worse…you lose credibility and goodwill with your market.
And you DON’T want that…do you?
Here’s the RIGHT way to do it with Content-Rich Webinars:
5% The Confirmation
5% The Difference
10% The Bond
65% The Helpful Content
1% The Transition
14% The Offer
And when you run Content-Rich Webinars using the 6-Step Template above, you'll be able to:
* Get people to register for your webinar in DROVES...
* Ensure that your webinar registrants ACTUALLY show up...
* Make sales even BEFORE the webinar even starts...
*And when they show up, they'll actually BUY your stuff!
(I like #4 above best of all...don't you?)
So..to learn exactly how to run Content-Rich Webinars, then simply register for my free webclass where you'll learn exactly how to create goodwill, educate and most importantly SELL...without any of the typical sleazy sales shenanigans nobody likes...
To register, simply click the link here to reserve your spot on the next page: http://ultimatewebinarblueprint.com/?page_id=339
Look forward to seeing you there!
-Frank
My name is Dean Moore I go by the handle "exousia." I have been around this community since about 2009 approximately. I have had an idea to do something but finding the right people to help execute it has been a task. The reason is I believe in excellence and doing things with honor and respect for the people we serve. 