Author Topic: The Basics Of Search Engine Optimization  (Read 11207 times)

Offline Mark Austin

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The Basics Of Search Engine Optimization
« on: October 26, 2009, 07:19:33 PM »
The Basics Of Search Engine Optimization

Search engine optimization (SEO) has been used strategically by thousands of individuals and companies all over the world to generate higher revenues for their web businesses. It is also one of the cheapest ways to  continually advertise your web site and get a lot of targeted traffic who are truly interested in your services and products.

It is important that you learn how you can successfully use search engine optimization to get your website optimized and ranking well in the search engines. Let's start off by talking a little bit about what search engine optimization is an how it can help you.

The process of search engine optimization or SEO is fairly easy,provided that you take the time understand the different factors  involved when it comes to getting your site well optimized, ranked and bringing in targeted traffic.

There are many different techniques that you will have to learn so that you can make your website more visible to the world. Simply put SEO is the process of developing and boosting the quality and volume of traffic that your website receives from the search engines.

Search engines use organic or algorithmic methods to catalog and search for relevant websites according to the keywords that visitors type in. In most cases, the higher a website presents itself on the search results page, the higher number of visitors it will get from the search engine.

Three of the most popular search engines include Google, Yahoo and MSN. There are literally thousands of search engine on the Internet that target various types of searches like images, local searches and industry-specific topics.

There a several ways that you can optimize your website from creating and changing the content to editing the HTML coding to help boost its ranking.

SEO can be very beneficial for your website, provided that you follow the rules and guidelines that the search engines give you when you submit your site. There is a huge amount of information available online that can help you learn how to achieve long term success in the search engines and learning the basics is the best place to start.

The simple fact is the better you optimize your website the better chance it has of reaching the top of search engine results page and the more traffic your site will receive.

When used properly SEO can make your website more visible and available to visitors all over the world. It is also very affordable way for you acquire hundreds or even thousands of new visitors and customers in a short amount of time. Not to mention the added benefit of enhancing your ability to earn more money too.

Compared to paid advertising where you pay a certain amount of money to reach a specific amount of people, SEO gives you the ability to reach an unlimited amount targeted individuals for free. These are people that are actually interested in what you have to offer because they went searching for it.

Once your site gets listed it becomes visible to your target market any time of the day or night. People can visit your site regardless of their location or yours. Good SEO continually works for you even when you aren't working on it.

As I mentioned earlier, it doesn't have to be complicated. It can be as simple as updating the content of your site, using the right title tags, meta tags and descriptions, so that the search engines can navigate and crawl to your pages easily.

When you begin optimizing your website you will discover that it is important to make your pages accessible to search engines so they can index them appropriately. SEO is a process and as your site grows and you learn more you will discover several ways that you can enhance your onsite navigation and provide vital information that will appeal to your visitors as well as to the search engines.

Learning how SEO works is the first step, especially for a beginner such as yourself. A basic understanding of how it works will help you determine the steps you need to take in order to fully realize and take advantage of everything that good SEO has to offer your website.

How search engines spiders collect and analyze data


Since you made the wise decision to subscribe to this newsletter I assume you understand the power of having high rankings in the search engines. As we discussed earlier, good SEO can literally make your website visible to millions of potential visitors online which can ultimately lead to increased traffic, sales and income.

You can use SEO to become highly successful in any subject that you are interested in. There a many techniques that you can use to get your website listed and ranked well so that it can be found by people all over the world.

Search engines run programs called spiders also referred to as web crawlers, which go out every day and scour web pages all over the world to identify and catalog content. They also look for other links that they can scan later.

Spiders are very busy. As they go out and do their job everyday they send the results of the scans back to the search engine which often uses an algorithm to break down the information, analyze it and eventually catalog it. If the spiders visit a site and find a link to a new page or site, the links are stored for future visits.

Over time other spiders will continue to crawl through the links indexing and storing data as they go. The more links from other sites and pages that lead to your website the more frequently you will receive crawls and visits to your website.

Search engines generally view a combination of more than 200 factors to identify the right pages that must rank for certain queries. Factors include information contained in the web pages or on-page factors like title heading and page content. Off-site factors may also be included. The factors include the words used to link back to you, the reputation of the page linking to you and the duration of time the link has been present. Both off-site and on-site factors determine the search engine rankings.

When you create your website do your best to make it easy to navigate. This will make it easier for the search engines and your human visitors will find it. Try to organize the website into clean, well labeled sections.

Having good site architecture provides you with many advantages like:

Easy expansion - as your business grows your website will grow with it.

Easy navigation - less frustrations for your visitors and better search engine rankings.

Easy maintenance - frees up your time for more important things like SEO.

Keyword relevance is another very important factor that the search engines consider when they spider your site and it is an essential part of optimizing your site if you want to get good rankings.

Always be on the lookout for good keywords that pertain to your chosen topic. That way visitors can easily find you through the title and content if you include the right keywords and secondary terms that pertain to your chosen topic.

There are many keyword generating tools and other online programs that will help you  seek out the best key words for your website. To find one all you have to do is type "keyword tool" in to your favorite search engine and you will find many to choose from.

When it comes to understanding when and which keywords to use there are many things to consider. Like the use of plural or singular terms, the order of words and how many keywords you should use your content.

Good keyword selection for SEO

One of the main components that helps determine the success, or failure, of your search engine optimization campaign is your keyword selection. Although this may not seem like a tough job at first, choosing the right keyword to use for your website is one of the more grueling parts of the entire SEO process, especially if you want to find the ones that will be most effective for your site.

When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimize your web pages.

The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.

Once you've made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won't put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword.

Try to avoid using words or phrases that are too general like; dog, cat, car, makeup, because the competition for these common words will be very high and won't really help improve your page ranking.

By adding other key terms to your chosen keyword, such as “custom built cars”, or “custom built sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that the words you choose are relevant to your site’s content.

It also helps if you take the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “custom cars” if your top ten competitors are using it, and their website’s are ranked high up in the search engine’s index. Because unless you have a big advertising budget you will have a difficult time going up against them.

You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use.

Let’s say your business is located somewhere in Florida, by simply adding the word “Florida” to your keyword selection (“Florida custom sports cars”), you can fair better in your page ranking.

However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilize this technique if you are open to the idea of them visiting you in person.

Always try to choose the keyword that you specialize in, or at least the one that offers you with the most opportunity to rank well. Keep in mind that you want to look for the keywords that best describe your business and that is closely related and relevant to your site’s content.

You can rank high if you use keywords wisely, but your site can also suffer or lose credibility if you overstuff.

As a general rule, you should try to optimize your webpage by using your main keyword or key phrase no more than three times. You can also include one or two secondary keywords, but avoid overusing these. Tertiary keywords can also be used which are related or similar but not the same as the main terms. Using alternative keywords help drive other potential visitors that come from different areas and use different related terms to your website.

The title is one of the most important parts of your web site or content. This is the name which you find at the top of the window of the web browser, or Title Bar. The title has to be descriptive but brief and short. It should also contain the targeted keywords that are highly related to your web site.

Meta-tags have two parts namely the description and the keywords. The description should generally be short, but it should also be both descriptive and logical to the reader. Try to provide the reader with a brief overview of the page. The keywords should be the very same ones you use in the page text.

When it comes to choosing the most effective keywords for your website there is a lot to learn and we have barely scratched the surface. I high recommend that you take the time to learn all you can about keyword research if you really want to take your site the top of the search engine listings.

The Do's And Don'ts Of SEO

There are a lot of people who can grasp the general idea of SEO, but still have no idea on how to go about the entire process. Unfortunately, not knowing the basic do’s and don'ts when it comes to search engine optimization will create some problems for you and your website later on, so it is important that you learn them as soon as possible.

The basic concept of search engine optimization is that you can improve the page ranking of your site on search engines by using certain techniques and methods to help your site get indexed and ranked. By following a few simple guidelines on what to do and what not to do, you should be able to get the desired results that you want to achieve with your SEO campaign.

Let's start off with the importance of your domain name. A good domain name, such as a www.yourkeywords.com, can actually play a major role in your site’s page ranking, so make sure that you invest in a good domain name.

People tend to trust domain names that end in .com more than other types of domain names like .net and .biz  and they tend to look for sites that have this type of domain name. So having a .com can give you an edge over your competition right from the start, so make sure that you invest in a good domain name.

As we discussed before, keywords are key to your success.  One of the most important things that you should remember when it comes to good SEO is that you must learn what keywords or tags to use in association with your website.

Knowing which keywords to associate with your site will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.

Once you figured out what keywords you want to use, try to place them in key locations, such as in the content or body of the title tag, since these are the places wherein search engines will give the greatest weight in the entire optimization process. Also try to use the keywords that you have chosen in your URL’s, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.

Again as I mentioned earlier, avoid using keywords that are too general, because it will definitely make it even more difficult for you to get high up in the search engine rankings. Remember not to overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now monitoring this, and doing this can take your site out of the page rankings.

The content of your site is extremely important, so take the time to create high quality, relevant content to give your site a competitive edge and to beat other sites that are also associated with your keywords. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the more relevant and superior content will win over the site visitor.

You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords to certain parts of your content in order for you to be able to optimize your website so it would be discernable from other sites offering the same content.

Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can actually keep the traffic going from your site, to another’s, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but in most cases it actually does the opposite.

Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.

These are just a few of the do's and don'ts when it comes to search engine optimization. It is important that do your research and learn everything you can about getting your site properly optimized if you want to achieve real results.

Common mistakes that are made when it comes to SEO
 
Search engine optimization doesn't have to be, but it can be a complicated process, especially if you aren't very familiar with basic SEO methods. A lot of beginners, and even some professionals continually make the same mistakes when they are optimizing their sites,  making it even harder for them to get the page ranking results that they are hoping for.

Fortunately for you, by simply determining what mistakes they make and avoiding them, you can actually fair better than  them, even if you are an SEO beginner. If you are already well versed with the SEO process, then learning these mistakes won't hurt your chances either, but rather, help improve them.

A lot of people try to use popular or common keywords in order to get people to their sites, regardless if the keywords that they use have any relevance to their site or not. You may be able to generate traffic using this type of method, but since you are not offering relevant content based on your keyword, people visiting your site will just end up leaving simply because you are not offering any content that they are looking for.

Instead try to focus on relevant keywords that will help increase the amount of natural search traffic to you website. As we briefly discussed before, another mistake that people make when they try to optimize their site is over using keywords, or using them repeatedly in the title, tags and body.

They believe that by overloading their site’s content with their chosen keywords, they will be able to trick search engines, and improve their site’s page ranking in the process.

Unfortunately, this is not necessarily the case. Search engines are smart and they will be able to detect if you are trying to over use keywords and they may look at it as “spamming”, and if they do your site will pay the ultimate price by getting itself banned from the search engine’s index.

You may be under the assumption that you don't have to offer any good content on your site that your site because it is good enough to get and keep the traffic that you are able to produce, but this is the wrong assumption, because relevant content is what will get the search engines and visitors to your site and keep them coming back for more!

People are driven to your site by the keywords that you have chosen, but it is your site’s content that they will be looking for, so make sure that whatever keywords you have chosen to use, those keywords will direct them to relevant web content in your site.

When you take the time to update your site with good content you will ensure that your site will continue to rank well against others offering the same thing. Remember that is the only way that you can get your site to stand out against other sites that are using the same keywords.

HTML errors are a big consideration as well. If your site has a lot of HTML errors when people try to access it, even if it has very good content, chances are people leave as fast as they came. So before you submit your site to search engine directories, you need  to check and double-check your HTML codes to avoid any problems with your site, such as slow loading time, browser conflicts, and low page ranking.

Don't panic if you don't know anything about HTML. There are many free tool available online that will help you check your website for errors, load time and comparability. Just do a quick search for "website checking tools" and you will find several to choose form.

You also want to bear in mind that search engines detect text when indexing, analyzing and checking sites, and are not programmed to look for graphics alone, so while creating a graphics rich site will look good it may not give it an edge over other sites in terms of SEO.

The basic rule of thumb is to only use a graphic if it contributes something positive to your web site. For instance a header graphic for site recognition, a cover of your product, arrows or check boxes to draw attention to important points, and a button for your subscription or order links.

You will also want to make sure that you use alt attributes with the images that you do include. This will allow easy accessibility visitors that are unable to see the images as well as provide descriptive text for the search engine spiders.

Assuming all search engines are the same is also a big mistake. Each search engine has their own set of rules and they can change them at anytime. That is why you will want to make it your business to learn what each major search engine requires if you want to attain high visibility.

Whatever you do, don't use free web hosting if you are really serious about increasing your search engine visibility. Search engines will often eliminate content from free hosts automatically. These are just a few SEO mistakes that you should avoid. It is up to you to keep up with the search engines rules and regulations so that you don't spend weeks of wasted effort.

If you invest the time it takes to learn the proper techniques for increasing search engine visibility you will avoid the disappointment of having your site banned and reap the rewards of achieving a good ranking.

Using SEO on your website to reach your target market

As we know SEO is very effective when it is used properly. But for it to be extremely successful it is important that you understand your target market very clearly and incorporate the right approaches that will get their attention.

With SEO you don't need to spend a small fortune or a lot of time to get to the people who will actually want to see what you have to offer to your website. There are so many methods and techniques that you can use to make the most out of your search engine optimization campaign and get your website ranking well.

Let's start off by talking about your page title. It's important that your title is highly related to your content, consisting of the right words that your target customers will most likely type in to the search engines.

Make sure you use only the most unique and relevant title and meta description on each page. The title tag on your page is the most vital on page SEO factor. You cannot expect to rank high for a primary term of 2 to 3 words without the words becoming part of the title tag.

The meta description tag doesn't really help you rank high, but it is usually used as a text snippet below the listing. It should also include the useful keywords and be written the right way to entice searchers to go on and click on the listing. Ignore the keywords meta as a whole if you want. If you continue using it, you may place misspellings, as well as other related keywords that are not included in your webpage.

Now let's talk about your content. You always want to write for the benefit of your visitors. As we know from before,  search engines use very powerful spider bots that crawl the web.

However, these spiders don't buy anything, inquire about a product or service or sign up for your newsletter. That is why it is very important that your content and pages are understandable and ignite the interest of your visitors. As I've mentioned before you need keywords in your text, but don't stuff every page.

The content should be unique and relevant to the particular product or service that you are offering. Online retailers need to face the challenge of selling a product that several other companies and agents may also be offering. You need to boost your reputation and credibility and establish your place in the market. Research on the right keywords using different online programs. You can also hire professional ghost writers to make the most useful articles possible.

You can use your keywords as anchor text when trying to link internally. The anchor text can help indicate to spiders what the linked to page is about. Links that indicate "click here" do not function at all for the search engine visibility.

You can build links intelligently as well. Submit your website to different reliable directories. Look for links from authority sites in the industry. If local search is important for you, you can look for links from reliable sites within your area. Analyze the links coming in to other sites to search for links that you can also get.

One more thing you can do is start your own blog and join other related blogs as well. A number of big search engines like blogs for their fresh and unique data and content.

The difference between black and white hat SEO

There are so many methods available when it comes to search engine optimization that webmasters have actually categorized them in to two types, white hat SEO and black hat SEO. There are certain SEO tactics are accepted and those that are not accepted by popular search engines when it comes to optimizing your website and getting free traffic from them.

There is white hat SEO and it best described as methods that follow the guidelines and stipulations set by the search engines. Black hat SEO is best described as approaches that go against the guidelines and stipulations set by the search engines and that they disapprove of.

There is an ongoing battle between individuals who use white hat and black hat SEO.  Black hat SEO may not be what you can immediately consider as negative ethically. The fact is search engines may be manipulated by black hat practitioners, and according to them the approaches they use are highly acceptable and their sole intent is boosting site rankings.

Black hatters also say that there is no good or bad in trying to achieve the same goal of making their site relevant and ranked high. The benefits can extend to the users as they seek for the most useful information. Some big search engines may allow a number of websites to function opposite to the stated rules, but is it really worth the risk?

Cloaking is one of the allowed black hat methods that a lot of webmasters use. A cloaking policy may be enforced by big search engines, but still needs updating to fully become consistent. The cloaking method is accepted by the search engines, since it does improve user searches instead of provide them with just any kind of result. Cloaking cannot immediately be referred to as a negative influence, considering that it aids searchers in getting the information and websites that they need.

There are a number of methods that you should avoid if you want to rank high and get on search engines' good side. Invisible text should be avoided. Do not place light yellow or white text against a white background. Engines can detect these and will only put you in more trouble. Avoid keyword stuffing. In the past, overstuffing articles and site content with the same keyword may help improve ranking, but search engines are smarter now and can determine if your content is natural or no longer of good quality.

As we know automated robots visit every page in the index. The content is acquired to be analyzed at a later time. Cloaking involves giving the automated robot a different page, while assigning a completely new one to human users. Search engines greatly detest this practice. You should also stay away from doorway pages.

Doorway pages are described as trying to create a page to rank high on search engines, but truly having no real good content. Orphaned pages may also be considered as doorway pages by search engines and they can incur penalties.

As we have discussed before you want to avoid spamming. One  method of spam is by putting up useless pages with no content that is just created to rank high on search engines.
 
Ultimately the type of hat you wear when you optimize your website is completely up to you, so you have to make the decision weather or not you want put on your white hat to play it safe or wear the black hat and risk it all!

Good content strategies that you can use in your SEO campaigns

The entire search engine optimization process is often misunderstood by a lot of people, which is why they often commit a lot of SEO mistakes as we have discussed before. These mistakes can cost them not only their page ranking in search engines, but also their traffic volume of possible customers. As you know SEO can help you direct traffic to your site, but getting them to stay is a whole new different ball game.

The entire SEO process basically revolves around the idea of getting a good page ranking in search engines by employing certain strategies so that people can find your site easier. The better your page ranking is, the easier it is for visitors to find it, the more appealing it is for them to visit your site, thereby increasing the amount of traffic that your site is able to generate. However, if the visitors do not find any relevant content in your site, then your efforts to get them to your site would just have been in vain.

If you want to ensure that you can get visitors to stay on your site, you must learn some basic content strategies. As I mentioned earlier, getting people to your site is one thing, but to getting them to stay is another.

When visitors are looking for a specific content, they will perform keyword searches on search engines. Once they are directed to your site using those keywords, they expect to find relevant content pertaining to that keyword, so make sure that you have content or you will lose them as fast as they found you.

Avoid using keywords that have no relevance to your content. Using them anyway simply to gain more traffic to your site only based of the popularity of the keyword will only result in visitors clicking back to their search engines, and won't necessarily have any positive effect on your page ranking.

The more content or articles you create about a particular topic or keyword, the more chances you have of getting tagged and linked by other sites, as well as increase your chances of answering a visitor’s search for relevant content. Just like fishing, the more bait you have, the better your chances are of catching a fish.

You also want to create articles and post them on other sites so that you can generate a lot of back links which can lead even more people back to your site.

Creating and posting new content regularly can greatly improve your site’s chances of getting recommendations from other sites, especially those that are linked to your site. The more times you offer new and fresh content, the more opportunities your visitors searching for a particular content will have on finding one that is relevant to their search.

Building links is also another content strategy that you can employ to help visitors searching for a particular content to find your site offering relevant content to their search. Try to link to other sites that have similar content, or at least uses the same keywords in tagging their site’s content.

This way, any visitor searching on those sites will be directed to your site’s similar content, making it easier for them to find you.

Four of the most common SEO Myths

Some people follow the book carefully when it comes to SEO. However, you have to understand that there are common myths that may be detrimental to the growth of your website. Some of the approaches that used to be effective before may no longer be useful today, since the market and search engine spiders keep getting smarter.

Once you recognize these basic myths you can make the necessary improvements on your site to boost your rankings.

Myth #1 - SEO involves techniques that will fool the search engines.

Fooling the search engines also means that you are also fooling your human users. Real SEO techniques involve more than just optimizing content, using marketing techniques and getting additional links. A number of tactics can be used depending on the market you are trying to reach.

Some of the strategies that can be used for SEO will produce long time results including benchmarks, competitive analysis, search marketing, keyword analysis, web design, user experience, creative copy writing, server side issues, ongoing link building, code optimization, information architecture, ongoing content development, web analytics and SEO and conversion analysis.

Myth #2 - Search engines aren't really used that much.

Based on research, around 4.9 billion searches are done every month by 133 million unique searchers. Search engines have become one of the most common tools used by people all over the world when they are seeking information.

The majority of Internet users rely on search engines to get to different web sites, pages and companies. Search engines lead you to different online businesses and shops where you can instantly shop and get the information you are looking for.

To be successful with your SEO campaign you have to determine how much useful and relevant content is available in the market, then focus on becoming an authority on that topic.

Myth #3 - SEO doesn't work because you don't have very many visitors.

Keep in mind that SEO doesn't promise instant and significant results. You have to use the different marketing tools and strategies together with the approaches and SEO to make everything work together. Experts recommend that you spend about 6 months after the implementation phase to evaluate the results of SEO.

You also have to ensure that your web site can back up all the methods you have incorporated. If your site is not easy to navigate, does not have sound and unique content and is not relevant to the people you are targeting, then your SEO efforts will be rendered useless.

Myth #4: SEO is something you only have to do once.

SEO takes time to develop and you need to evaluate and assess each approach that you are taking frequently to determine if they should be improved. Search engines view about 100 to 200 factors or when they visit your website to decide how to categorized your search results.

It is very important that you continue to seek out and improve your techniques. It is also a good idea to integrate your SEO campaign with your other offline and online marketing campaigns. You can do this by creating new content, building new links and refining your optimization approaches.

If you have spent time, money and effort creating the groundwork for your SEO campaign you must take the time to ensure that it continues to function and drive the right visitors to your web site.

SEO is not a onetime event. You have to keep an eye on your site ranking, keep track of the search engine rules and make need adjustments every now and then if you want your SEO campaign to be a success.

SEO strategies that you should learn and use

If you want your business or website to get and maintain a high page ranking in the search engines, you need to continually review and improve your education to include both the standard and new strategies that will help you achieve your goals. Keep in mind that mastering search engine optimization is crucial if you want to have a competitive edge against other sites or businesses that offer the same type of services or content as you.

The better your search engine page ranking is, the better chances you have of getting high volumes of traffic to your web page or website. Higher volumes of traffic can lead to a higher number of possible customers, translating in to higher profit for you.

Today we are going to revisit some strategies that we have discussed before and touch on some that we haven't,  so that you can implement them and get high page rankings and maintain them.

First things first if you don't have a quality web hosting provider you should probably find one. You need to have a reliable web hosting service that will guarantee that your site is up and running 99% of the time and will give you the ability to assign an independent and unique IP address to every domain you want to rank well.

This will help ensure that your avoid any problems, like all of your sites getting knocked out of the search engine database after they have been visited by crawlers during the time that one of them was down or if one of your sites happens to get penalized and removed your other sites won't suffer the same fate.

Yes we are going to talk about keyword use again!

This is one of the more common, but nonetheless important, SEO strategies that you should learn in order to fully reap the benefits of all of your hard work getting your site listed and ranked.

Make sure that you choose the good keywords to use in your site’s content, from the title to the body. It is important that you place your best keywords in your title or tags.

You don’t need to put them on every page of your site, but only on those pages that are relevant to that particular keyword. Let’s say that the keyword that you decided to use is the word "ipod nano sale", make sure that you only link it to your site content that has its focus on the ipod nano sale, so when you direct traffic to your site using that keyword, they will come across your site’s content about the ipod nano's that are on sale.

Creating links will also help direct traffic to your site, thereby improving your chances of getting more possible visitors and customers for your business.

However, linking to other sites is not necessarily enough to get them to visit your site. What you can do is to actually make sure that you are using your selected keywords in the text links that will help point to the content located within your site. This way, if people are looking for particular content, they will be directed to your site from the content pertaining to the keyword that they are looking for.

The more pages that you have on your site, the more chances you have of getting your content discovered by your potential visitors and the more opportunity you have to increase your keyword choices and density.

One way that you can keep your page volume up is by simply creating new content every week, offering a different perspective, if not new, on a particular topic or keyword that you have on your other pages. This will help improve your chances of making content that has some relevance to what the users are looking for when they chose to visit your site using keyword links.

While having a lot of pages can help improve the chances of having increased traffic to your site, if your site cannot offer quality and relevant content on what the visitors are looking for, then the they will simply click back to the search engine and look for a site that does. As you can guess this has an adverse effects on your page ranking.

Search engines will take note of this, and will perceive this that the visitors did not find anything relevant in your content and often penalize you for it with lower rankings.

How SEO and 301 redirects work together to preserve your search engine rankings

One of the worst things that can happen to your site is to have an Internet user try to locate it through the use of the search engines and they encounter a “page not found” or a “404” error screen, simply because you changed the content or moved the page and you forgot to provide a way for your them to find what they were looking for.

This can be disastrous for your business as well as your website rankings. Keep in mind that it is very easy for people to click away and go to another, more accessible and easier to find website.

One way that you can actually prevent this from happening is by providing them with a 301 redirect that will basically lead them to the location of your new URL even if they try to access your old URL that they found on search engine.

What is a 301 Redirect?

Before anything else, we first need to discuss what a 301 redirect is in order for you to get a better idea as to what steps you need to take for the entire process.

A 301 redirect, or a permanent URL move, is actually the most efficient, and the only acceptable means of redirecting URLs or web pages from a search engine standpoint. Using other types of redirecting can get you in trouble with most search engines, so if you want to preserve your search engine rankings, make sure to use this type of redirect if you are planning to move pages or content on your site.

When do you need to use a 301 Redirect?

When you decide to retire an old page, change a link or folder name, or you just need to move page positions around on your server. That is the time that you should use a 301 redirect since it will help you preserve your site’s page ranking in search engines. Using the 301 redirect basically lets the search engines know that all links currently on the web will now belong to a new web page.

This is also a great tool if you want to consolidate websites and avoid duplication. It can also be useful when you have affiliate sites linked to your home page’s unique URL since you will be able to let the search engine spiders know that these affiliate sites are actually the same page.

This can actually benefit your site’s search engine page rankings since you get credited for the other affiliated links to your site, while preventing the search engine robots from indexing them, creating duplicate contents in its database.

Another good place to use this type of redirect is if you have purchased or shut down another website that is still receiving traffic. You can simply use the 301 redirect to get all of the traffic going to the other site redirected to your main site instead.

You can actually achieve the same type of redirecting process using other types of redirects, such as a 302 redirect, Java script redirect, or a meta refresh. These will be able to redirect traffic to your site just like a 301 redirect, but only the 301 redirect will inform the search engines that the other sites actually belong to you, thereby avoiding any problems that may arise later on, such as getting flagged for having duplicate content.

There are a number of ways that you can use the 301 redirect, depending on what you need to redirect and where you need it to go. The most common type is to redirect your old URL to a new one. To do this all you have to do is go to the control panel of your web host, and select the “redirect” option from there. Then fill in the blanks with the necessary information and select the “permanent” redirect option to activate the 301 redirect.

I hope that you have a better understanding of how you can use 301 redirects to preserve your search engine rankings, but remember it is up to you to keep up to date with all of the different SEO methods as your site grows and changes.

How you can become a SEO content writer

As we well know search engine optimization is one of the best ways to get traffic to your website and it is a skill that you must learn if you want your site to get high page rankings in search engines. However, knowing what type of content you should write about on your pages in order to achieve good rankings and make sure that you are keeping your visitors happy too is a completely different story.

Creating content for your site that helps boost your search engine rankings requires a different set of skills, and demands more than simply writing and posting articles. There are certain things that you must learn if you want to create content the makes both the search engines and your visitors happy.

The first thing that you should learn is how the entire SEO process works so that you will be able to create articles that have relevant content to what users are looking for, as well as creating articles that will help funnel and direct traffic to your website.

As we have discussed before, search engines focus on text and not images, so the written content of your page will receive the most of the analysis from search engine spiders, and if they like what they see your site will then get indexed in to their database.

This is why you need to make sure that your content is not only relevant, it also has to be good if you want to get better results with search engines.

When you are writing content for SEO you must learn how to use keywords and phrases properly throughout your content. Keywords play a vital role in all SEO content because they help pull in users that are searching for a particular keywords or phrases.

You need research and take into account the keywords and phrases that users will be typing into the search engines to find your website and incorporate them into the content and articles that you will be creating and posting on your site. You also need to know where to place these keywords or phrases in the article, such as in the title tags and in the body of the articles, in order to help search engines find your content so it can get indexed in their database.

You should try to avoid overusing keywords as well.  Don't flood your article with your chosen keyword or phrase. A good rule of thumb is to include your main keyword in your title and add 3 - 4 keywords per every 500 words. Stuffing to many keywords in to an article not only makes for bad copy it may also be considered spam by the search engines.

Remember the quality of your articles will play a major and important role on how your site will rank during the entire SEO process. Keep in mind that if you cannot offer visitors content that is relevant to their searches, they will most likely find it somewhere else, and all of your work getting them to your site will have been for nothing.

As we have talked about before there are rules when it comes to writing articles for your SEO campaign. In order to avoid making mistakes and errors that will hurt your chances of ranking well in search engines you need to follow them.

Research is key if you want to write about a particular topic in a way that it will actually generate good SEO results for you.

Your articles should be original and engrossing for the visitor as well as being optimized for the search engines if you want to achieve listings that rank high on the search results page.

It is extremely important to offer fresh, new content on a regular basis so that your visitors and the search engine spiders will come back to visit your site often. Following the basic SEO content rules will greatly improve your chances of getting better rankings and more traffic for your website.

Click Here To Grab Your Free Copy of the "7 Days to Complete Search Engine Domination" course & learn the secret to getting listed in Google in under 48 hours, plus how you can skyrocket your website to the top of search engines with off page optimization!


“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

valpubs

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Re: The Basics Of Search Engine Optimization
« Reply #1 on: October 26, 2009, 08:15:47 PM »
Ye Gods! That's an IN DEPTH report !

Thanks Mark

promomxr

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Re: The Basics Of Search Engine Optimization
« Reply #2 on: October 26, 2009, 11:36:36 PM »
Thanks Mark! Enjoyed the read...

adrianalano

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Re: The Basics Of Search Engine Optimization
« Reply #3 on: December 29, 2010, 06:31:55 PM »
Keywords should be sprinkled liberally throughout your text, in your title tag, in your description, and if possible even in your domain and path. The more quality links from external sites back to your site, the more important Google determines your site to be. These ‘backlinks’ are like a vote of confidence for your site. Another relevant SEO tip is achieving the right number of keywords to preserve keyword density (how frequent the keyword appears in your page).The blogger has direct control over this metric, by writing blog posts with around 3% keyword density. SEO Tips for Title Tags. This is one of the most important SEO tips you can use to increase traffic to your website/blog. Don’t name all of your website pages the same thing. Each page should have a unique title – one that is relevant to the content on the page. Keywords are the most important part of SEO (search engine optimization). Google, Yahoo & Msn look at the keywords and decide your rank accordingly. Some helpful points for SEO optimizing your website with keywords.

deepti123

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Re: The Basics Of Search Engine Optimization
« Reply #4 on: April 30, 2011, 02:31:47 AM »
Very nice info about SEO thanks Mark. Can you suggest me some SEO ad-ons for firefox.

harenn

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Re: The Basics Of Search Engine Optimization
« Reply #5 on: September 30, 2011, 07:23:50 AM »
Here’s a quick checklist of “optimization” approaches you should avoid:

Don’t stuff too many keywords into places where they don’t belong
Don’t optimize for search engines at the cost of human visitors; if someone told you adding a dash to the domain name helps your rankings, but you feel that dash might confuse your customers, then don’t add it
Don’t trust people who promise you “instant #1 rankings”, “guaranteed top 10 positions” or anything of the sort
Don’t link to others from your site just because they promised a link back to you
Don’t link to others just because they paid you, unless you know exactly what you’re doing (i.e. you know about “bad neighborhoods,” the “nofollow” attribute, PageRank, JavaScript-ads vs text links, what it means to get googleaxed and so on)
Don’t create multiple pages with exactly the same content

Offline KarenMcG

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Re: The Basics Of Search Engine Optimization
« Reply #6 on: September 30, 2011, 08:51:52 AM »
 Hi harenm ::P

:welcome: to RRW.

It's nice to meet you.

You've added some terrific points in search engine optimization to this thread.  Thank you.

Karen

Offline Mark Austin

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Re: The Basics Of Search Engine Optimization
« Reply #7 on: October 01, 2011, 03:14:29 PM »
Hi Harenm,

Welcome to the forum!

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

cypherslock

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Re: The Basics Of Search Engine Optimization
« Reply #8 on: October 19, 2011, 11:57:14 AM »
I've grabbed the post and stuck it into Gdocs for looking at later. Well done. But When I get to the link at the bottom it takes me to the SEO Elite sales page? I didn't see anywhere to grab the report just to pay for the software. Its possible (nay, likely) that I've missed something?

valpubs

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Re: The Basics Of Search Engine Optimization
« Reply #9 on: October 19, 2011, 03:39:13 PM »
Cypher

If you stay on the sales page for a few seconds a pop-up drops down and you can get hold of the freebie stuff there.