Author Topic: Research questions  (Read 4103 times)

Offline PaulG2

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Research questions
« on: February 24, 2012, 12:00:56 PM »
I am in the process of writing my first book about local search marketing. I would like to find some great statistics showing how LSM can help or how it compares with other methods, like the yellow pages.

Now I see people through numbers out there on the web all day long, but I want to know where this research can be found and want to make sure it is legit before I include in my writing.

If anyone could point me in the direction of how to get quality research done I would appreciate it. 




Offline Simply Creative

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Re: Research questions
« Reply #1 on: February 24, 2012, 02:41:31 PM »
Hi Paul,

If I'm understanding you correctly, you're wanting authoritative statistical information from true "industry leaders".
These are major firms that spend millions on metrics and of course, their data isn't free, but many of them offer some excellent educational reports that are free to download.

I can point you to a few of them...

http://www.localsearchassociation.org/

http://www.biakelsey.com/

http://www.omniture.com/offer/1278?s_osc=39479

http://www.omniture.com/en/

http://www.localsearchinsider.org/

http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite

http://econsultancy.com/us





Offline magicman

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Re: Research questions
« Reply #2 on: February 25, 2012, 12:58:30 AM »
Hiya Paul,

I've had some good luck blending keyword results from the Google Adword Tool and Micro Niche Finder. For example, there may be 2,900 monthly local searches for a certain kind of lawyer in my area.

Then I looked at one lawyer's site and he didn't even have the keyword anywhere on his home page. Not once! If you can show examples of search results and the competition to show somebody how to beat the other guys who are taking their money (!), it's big deal.

Hope that helps. Maybe you could clarify the direction and/or market for the product so we can offer the most relevant responses.

Hope you are doing well - MM

Offline PaulG2

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Re: Research questions
« Reply #3 on: February 25, 2012, 09:29:16 AM »
Thank you both for your replies. I think both answers actually hit on what I need.