Author Topic: Profitable Squeeze Page Tactics  (Read 15001 times)

Offline Mark Austin

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Profitable Squeeze Page Tactics
« on: October 30, 2008, 11:27:19 AM »
Profitable Squeeze Page Tactics

If you are currently trying to generate an income online, there’s no better way than by building a loyal, targeted database of optin subscribers. Once you have a list … you own it!  Nobody can take it away from you.  There aren’t too many other business assets you can say the same holds true.

For most businesses, you can quickly see a dramatic turn in sales and/or profits - virtually overnight - if big competition happens to settle into your market.  It happens everyday… in every niche imaginable.

But once you build a list of “permission based” optin email subscribers… it doesn’t matter how much competition you have in your niche market.  You’ve already built a rock solid foundation - a strong customer base eager and willing to hear from you over and over again.

So… what does that mean for your profits?

That means you can send targeted offers to your list on a regular basis – whenever you want – as often as you want – and there’s nobody stopping you!  You have full control. (but use common sense!)

What types of offers?  Let me explain….

As they say, there’s more than one way to skin a cat.  On the Internet… there’s certainly more than one way to make a great living – a very comfortable living generating a substantial income each and every month.

And my personal favorite tool for generating income… Email Marketing!

Email marketing all starts with building a loyal, targeted list of optin subscribers within your niche.  Once you have that loyal list… your opportunities are endless.

•   You can promote your own products.
•   You can promote affiliate products.
•   You can promote a new service.
•   You can do all of the above… and more!

Unfortunately the subject of email marketing can become extremely complex. Therefore, entire books and multi-media courses have been written and produced on the subject.  So, the actual topic (as a whole) is outside the scope of this guide… but we’ll briefly touch upon some important and interesting (and very profitable) points.

The truth is… I can send an email to any of my lists any time I’d like and know with almost 100% certainty that I’ll see a profit from that email.

How do I know?  Because I continue to market to many lists I’ve built over the years on a regular basis.  And they all continue to make me a generous income - month after month after month….

I bring up this point because I want you to understand just how important it is to start today – building permission based email lists – and focusing the majority of your online efforts on this one extremely important marketing tool.

•   Suppliers will come and go.
•   Products get discontinued everyday. 
•   Search engine ranking fall off the charts without warning.
•   The list goes on and on…

There are dozens upon dozens of variables that can affect your business - and ultimately your profits - that are unforeseen and totally out of your control.

But if you focus your efforts on building a list in your niche… none of that matters.  Your list is yours and yours alone!  It will make you money week after week.

It’s golden… It’s priceless… Your biggest asset… and you need to treat it that way!

That’s why “Squeeze Pages” have become more and more popular on the Internet these days.  We see them all the time – in every niche market.

You land on a website and what do you see?  An offer for a freebie

•   a free trial
•   a free download
•   a free sample
•   a free subscription

Ironically, just enough to wet your whistle and hopefully entice you into wanting more – a lot more – usually with a price tag of course.

And that’s all good!  Really…

But there’s actually a better way of doing things... A smarter way…  A more lucrative way!

Imagine enticing a customer to optin for an offer of yours – perhaps a freebie – and then not looking for an up sell to the “premium” version or full membership price, etc.

Stupid idea?  Well, not so fast ….

If, what I previously mentioned is true and your list is your greatest asset, then why not treat it that way.  Why not INVEST in your optin list. Why not nurture it in a way you’d nurture your biggest client?

•   Give them freebies with no strings attached!
•   Let them enter special promotions (without any type of “sale” in mind)
•   Provide them with real, resourceful information – FREE!
•   HELP them succeed or solve their dilemmas just as you’re trying to do as well… with no strings attached.

Don’t you think that could lead to a list of optin subscribers eager and willing to listen (and act upon) information (and offers) you subtly provide via email in the future?

You bet it would!

Selling online is like dating.  You don’t start out in bed.  You grow and nurture a relationship – taking one baby step at a time.  You don’t ask to meet his/her parents on the first date… right?

Well the same concepts hold true when selling online.  You have a much greater chance of making money from your list if you nurture and truly care about that list – TRULY care!

If you start by building relationships with your list they’ll look forward to hearing from you - again and again.

And that’s when you’ll really start seeing your profits soar!

•   You can provide periodic emails with your unbiased opinion about certain products you’ve used or recently discovered that might benefit them in some way.  Of course, you’d have your affiliate link embedded in the offer just in case a few might want to purchase the product for themselves…. CHING!

•   You can begin creating your own information products and offer them a discount for being a part of your list of loyal customers… CHING!

•   You can offer your services at a discounted rate for a limited time to subscribers only… CHING!

•   You can inform them about new promotional materials you have for your affiliates (who… by the way earn 50% of all sales they generate) and if anyone is interested they can sign up and start promoting some of your products and services… CHING! CHING!

I hope you get the point I’m trying to make here… if you don’t approach your list as simply a list of names ONLY there to make you money… but on the contrary you develop a relationship with your list and truly work on helping THEM achieve their goals as well… chances are you’ll have a goldmine of opportunity at your disposal – your greatest asset – a responsive, targeted list eager and willing to spend money with you at will.

So, now that you know why building an optin list is so vital to your online success, let’s talk about the most effective way to start building your list as quickly and as efficiently as possible.

The use of Squeeze Pages...

There are “right” ways and there are “wrong” ways to approach an effective, profitable squeeze page design.

Here's a summary of what you must do every time to guarantee your optin success:

1.   Create Urgency/Fear In Your Headline – When writing an effective headline for any squeeze page, it’s imperative you create urgency and/or fear.  Remember, a squeeze page is not meant to make a sale… it’s meant to acquire an email address… period!  For example:

Urgency:

- As part of this special 48 hour marketing test…
 
- For the next 10 subscribers only…

Fear:

- If you fail to read this report, you have a 90% chance of never being able to…..

- Statistics have now shown that children can also be seriously effected by…..

2.   Provide two optin forms on every page – You’ll increase your chances significantly if you provide two optin forms on your squeeze page.  One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.

3.   Use a “graphical” optin box at the top of the page – This has been shown to increase my squeeze page optin rates by as much as 39%.  Naturally, your sales copy will most dramatically affect your percentages… however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall optin rate significantly.

4.   NO External Links – This is where many folks fail!  Again, this is a squeeze page with one sole purpose – GET THE EMAIL ADDY!  Never place external links on your squeeze page.  You can sell later.  For now… no links!  Two options: Leave or subscribe.

5.   Never ask for more information than is absolutely necessary in your optin form – I see it time and time again.  Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc, etc…  Never ask for anything more than name and primary email address.  That’s it!  That’s all you need.  You’ll drastically reduce your subscriber rates once you start asking for anything more from a customer (and frankly you don’t need anything more).

6.   Always provide your name and email address at the bottom of your squeeze page – In recent tests I’ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page.  For optimum subscribe rates, include this information EVERYTIME!  Personalization is a must.

7.   Less Is More – Don’t confuse or over-complicate your optin offer.  Keep it short, sweet and to the point.  Too many times a squeeze page is far too long and confusing.  Explain the benefits to your offer and that’s it.  LESS IS MORE!

8.   Privacy Policy – It’s imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone.  Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.

9.   Professional Graphics – Never use a cheaply designed e-cover or amateurish looking software box with your optin offer.  Nothing turns away more customers than cheap looking cover graphics.  As they say… a picture says a thousand words… so make sure those e-covers are eye-popping and captivating!  It will definitely pay off in the long term.

10.   Test…Test… and Test Again! – You can always increase your subscriber rates… ALWAYS!  Until you’re getting every single visitor who lands on your squeeze page to optin to your list there’s always room for improvement!  Never stop testing.

•   So there you have it.  Building your optin list of targeted subscribers should be your first and foremost task online.

•   To build your list quickly and efficiently, set up your squeeze pages using the 10 tips we’ve discussed above and you’re virtually guaranteed success.


Best of luck and I wish you great success.


“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Online Jim Burney

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Re: Profitable Squeeze Page Tactics
« Reply #1 on: November 28, 2008, 08:47:19 AM »
Mark

Your post is very important to understand if one is considering building an online business.

If you want a profitable business, online or offline you need

Customers! More importantly repeat customers!

Collecting email addresses of online prospects and then turning these prospects into satisfied returning buyers is #1 priority.

Jim

Offline KarenMcG

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Re: Profitable Squeeze Page Tactics
« Reply #2 on: November 28, 2008, 10:48:50 AM »
Once again, Mark has done it!

I appreciate that you've taken the time to put this information into a sort of step-by-step outline for us.

Thanks, Mark.

Jim, I also appreciate your comments.

Karen

Philip

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Re: Profitable Squeeze Page Tactics
« Reply #3 on: November 29, 2008, 09:41:22 AM »
Quote
I appreciate that you've taken the time to put this information into a sort of step-by-step outline for us.

I second that!  :::tu

Philip

desgreen

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Re: Profitable Squeeze Page Tactics
« Reply #4 on: October 06, 2009, 02:22:45 AM »
Hi everyone
Am just starting out and have just uploaded my first e-book on social networking cash secrets. I would be happy to give a few copies away to this forum in return for your honest opinions on it. Alls I ask is if you like it can I use your testimonials on my squeeze page as I don’t have any on it.

I would be very grateful for any comments on how good it is or how bad it is
cheers des

Offline KarenMcG

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Re: Profitable Squeeze Page Tactics
« Reply #5 on: October 28, 2009, 02:55:22 PM »
Hi everyone
Am just starting out and have just uploaded my first e-book on social networking cash secrets. I would be happy to give a few copies away to this forum in return for your honest opinions on it. Alls I ask is if you like it can I use your testimonials on my squeeze page as I don’t have any on it.

I would be very grateful for any comments on how good it is or how bad it is
cheers des


Hi Des,

It's nice to meet you...and welcome to RRW.

Congratulations on having an ebook.  I'm wondering, though, where it is. I don't see a link in your post.


Karen

valpubs

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Re: Profitable Squeeze Page Tactics
« Reply #6 on: October 28, 2009, 04:52:39 PM »
Hi everyone
Am just starting out and have just uploaded my first e-book on social networking cash secrets. I would be happy to give a few copies away to this forum in return for your honest opinions on it. Alls I ask is if you like it can I use your testimonials on my squeeze page as I don’t have any on it.

I would be very grateful for any comments on how good it is or how bad it is
cheers des


Hi Des,

It's nice to meet you...and welcome to RRW.

Congratulations on having an ebook.  I'm wondering, though, where it is. I don't see a link in your post.


Karen

Hey Karen

To answer your question Des can't put links into his posts/sig until he's made 5 posts in the forum. It's one of the ways Mark is trying to cut down on that wave of spammers we had last month/early this month.

Des: You may not be able to get your link up for us to have a look at it although those who are interested may PM Des and send him your email addy and he can then send you the copy of his book. How many reviews/opinions are you looking for Des?

Offline KarenMcG

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Re: Profitable Squeeze Page Tactics
« Reply #7 on: October 30, 2009, 02:52:45 PM »
Hi everyone
Am just starting out and have just uploaded my first e-book on social networking cash secrets. I would be happy to give a few copies away to this forum in return for your honest opinions on it. Alls I ask is if you like it can I use your testimonials on my squeeze page as I don’t have any on it.

I would be very grateful for any comments on how good it is or how bad it is
cheers des


Hi Des,

It's nice to meet you...and welcome to RRW.

Congratulations on having an ebook.  I'm wondering, though, where it is. I don't see a link in your post.


Karen

Hey Karen

To answer your question Des can't put links into his posts/sig until he's made 5 posts in the forum. It's one of the ways Mark is trying to cut down on that wave of spammers we had last month/early this month.

Des: You may not be able to get your link up for us to have a look at it although those who are interested may PM Des and send him your email addy and he can then send you the copy of his book. How many reviews/opinions are you looking for Des?


Val,

See bold: thanks for the reminder about not being able to put links in posts/sig until 5 posts are made. I remember that discussion. How quickly I forget!


Karen

Philip

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Re: Profitable Squeeze Page Tactics
« Reply #8 on: November 01, 2009, 05:43:30 PM »
Yeah, I think that 5 post rule is a good rule. Cuts down on the drive by spamming.

Philip

Offline veenaf1611

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Re: Profitable Squeeze Page Tactics
« Reply #9 on: February 11, 2010, 05:45:50 PM »
Awesome Mark.
One small nagging doubt...

The purpose is to sell.

If I offer a freebie to build my list...
Am I not building a list of "Freebiers"

What guarantee they will ever buy?

Maybe they are just on the lookout for freebies?

Then what is the point of building a list
of people who are never gonna buy...

After all...
They did sign up for a freebie.

This is a question that always nags me.

Can you help me out here Mark?

Regards. :smiley:
How to Earn Money Through YouTube
http://youtubesuccesstips.blogspot.in/

success76

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Re: Profitable Squeeze Page Tactics
« Reply #10 on: February 20, 2010, 02:36:02 PM »
Veena:  You bring up a good point.

A couple of things to help. 

  • Don't JUST offer a freebie.  Use those as 'bonus' material and make your offer valuable info the reader might want to get.  "How to _________ in 30 days or less", "10 ways to stop _________ from ruining your business", etc.  Although this is also free info, it will help sculpt your list to those who only want what you are giving.
  • The other thing you can do is split your list. Get them to signup for a free offer (anything) and then the OTO or next offer they get is a paid product.  One guru I follow ramps up from $7/17 to $37/47 to $97 to $497 to $2995.  Once they buy, they get in your 'buyers' list and the 'freebie' folks are still getting your $7/17 offer on your freebie list.
  • Of course, don't just sell stuff.  Probably should sell on 1/3 to 1/4 of your emails to your list and the other emails are quality info on the topic they signed up for.  You can do indirect sales on those like sending folks to a video on your blog which also has things for sale there.

Fred

Offline veenaf1611

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Re: Profitable Squeeze Page Tactics
« Reply #11 on: February 20, 2010, 02:38:10 PM »
Veena:  You bring up a good point.

A couple of things to help. 

  • Don't JUST offer a freebie.  Use those as 'bonus' material and make your offer valuable info the reader might want to get.  "How to _________ in 30 days or less", "10 ways to stop _________ from ruining your business", etc.  Although this is also free info, it will help sculpt your list to those who only want what you are giving.
  • The other thing you can do is split your list. Get them to signup for a free offer (anything) and then the OTO or next offer they get is a paid product.  One guru I follow ramps up from $7/17 to $37/47 to $97 to $497 to $2995.  Once they buy, they get in your 'buyers' list and the 'freebie' folks are still getting your $7/17 offer on your freebie list.
  • Of course, don't just sell stuff.  Probably should sell on 1/3 to 1/4 of your emails to your list and the other emails are quality info on the topic they signed up for.  You can do indirect sales on those like sending folks to a video on your blog which also has things for sale there.

Fred


Thnx Fred.
Really appreciate your insights.
Regards. :smiley:
How to Earn Money Through YouTube
http://youtubesuccesstips.blogspot.in/

Maverick

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Re: Profitable Squeeze Page Tactics
« Reply #12 on: April 19, 2010, 11:40:40 AM »
Profitable Squeeze Page Tactics

If you are currently trying to generate an income online, there’s no better way than by building a loyal, targeted database of optin subscribers. Once you have a list … you own it!  Nobody can take it away from you.  There aren’t too many other business assets you can say the same holds true.

For most businesses, you can quickly see a dramatic turn in sales and/or profits - virtually overnight - if big competition happens to settle into your market.  It happens everyday… in every niche imaginable.

But once you build a list of “permission based” optin email subscribers… it doesn’t matter how much competition you have in your niche market.  You’ve already built a rock solid foundation - a strong customer base eager and willing to hear from you over and over again.

So… what does that mean for your profits?

That means you can send targeted offers to your list on a regular basis – whenever you want – as often as you want – and there’s nobody stopping you!  You have full control. (but use common sense!)

What types of offers?  Let me explain….

As they say, there’s more than one way to skin a cat.  On the Internet… there’s certainly more than one way to make a great living – a very comfortable living generating a substantial income each and every month.

And my personal favorite tool for generating income… Email Marketing!

Email marketing all starts with building a loyal, targeted list of optin subscribers within your niche.  Once you have that loyal list… your opportunities are endless.

•   You can promote your own products.
•   You can promote affiliate products.
•   You can promote a new service.
•   You can do all of the above… and more!

Unfortunately the subject of email marketing can become extremely complex. Therefore, entire books and multi-media courses have been written and produced on the subject.  So, the actual topic (as a whole) is outside the scope of this guide… but we’ll briefly touch upon some important and interesting (and very profitable) points.

The truth is… I can send an email to any of my lists any time I’d like and know with almost 100% certainty that I’ll see a profit from that email.

How do I know?  Because I continue to market to many lists I’ve built over the years on a regular basis.  And they all continue to make me a generous income - month after month after month….

I bring up this point because I want you to understand just how important it is to start today – building permission based email lists – and focusing the majority of your online efforts on this one extremely important marketing tool.

•   Suppliers will come and go.
•   Products get discontinued everyday. 
•   Search engine ranking fall off the charts without warning.
•   The list goes on and on…

There are dozens upon dozens of variables that can affect your business - and ultimately your profits - that are unforeseen and totally out of your control.

But if you focus your efforts on building a list in your niche… none of that matters.  Your list is yours and yours alone!  It will make you money week after week.

It’s golden… It’s priceless… Your biggest asset… and you need to treat it that way!

That’s why “Squeeze Pages” have become more and more popular on the Internet these days.  We see them all the time – in every niche market.

You land on a website and what do you see?  An offer for a freebie

•   a free trial
•   a free download
•   a free sample
•   a free subscription

Ironically, just enough to wet your whistle and hopefully entice you into wanting more – a lot more – usually with a price tag of course.

And that’s all good!  Really…

But there’s actually a better way of doing things... A smarter way…  A more lucrative way!

Imagine enticing a customer to optin for an offer of yours – perhaps a freebie – and then not looking for an up sell to the “premium” version or full membership price, etc.

Stupid idea?  Well, not so fast ….

If, what I previously mentioned is true and your list is your greatest asset, then why not treat it that way.  Why not INVEST in your optin list. Why not nurture it in a way you’d nurture your biggest client?

•   Give them freebies with no strings attached!
•   Let them enter special promotions (without any type of “sale” in mind)
•   Provide them with real, resourceful information – FREE!
•   HELP them succeed or solve their dilemmas just as you’re trying to do as well… with no strings attached.

Don’t you think that could lead to a list of optin subscribers eager and willing to listen (and act upon) information (and offers) you subtly provide via email in the future?

You bet it would!

Selling online is like dating.  You don’t start out in bed.  You grow and nurture a relationship – taking one baby step at a time.  You don’t ask to meet his/her parents on the first date… right?

Well the same concepts hold true when selling online.  You have a much greater chance of making money from your list if you nurture and truly care about that list – TRULY care!

If you start by building relationships with your list they’ll look forward to hearing from you - again and again.

And that’s when you’ll really start seeing your profits soar!

•   You can provide periodic emails with your unbiased opinion about certain products you’ve used or recently discovered that might benefit them in some way.  Of course, you’d have your affiliate link embedded in the offer just in case a few might want to purchase the product for themselves…. CHING!

•   You can begin creating your own information products and offer them a discount for being a part of your list of loyal customers… CHING!

•   You can offer your services at a discounted rate for a limited time to subscribers only… CHING!

•   You can inform them about new promotional materials you have for your affiliates (who… by the way earn 50% of all sales they generate) and if anyone is interested they can sign up and start promoting some of your products and services… CHING! CHING!

I hope you get the point I’m trying to make here… if you don’t approach your list as simply a list of names ONLY there to make you money… but on the contrary you develop a relationship with your list and truly work on helping THEM achieve their goals as well… chances are you’ll have a goldmine of opportunity at your disposal – your greatest asset – a responsive, targeted list eager and willing to spend money with you at will.

So, now that you know why building an optin list is so vital to your online success, let’s talk about the most effective way to start building your list as quickly and as efficiently as possible.

The use of Squeeze Pages...

There are “right” ways and there are “wrong” ways to approach an effective, profitable squeeze page design.

Here's a summary of what you must do every time to guarantee your optin success:

1.   Create Urgency/Fear In Your Headline – When writing an effective headline for any squeeze page, it’s imperative you create urgency and/or fear.  Remember, a squeeze page is not meant to make a sale… it’s meant to acquire an email address… period!  For example:

Urgency:

- As part of this special 48 hour marketing test…
 
- For the next 10 subscribers only…

Fear:

- If you fail to read this report, you have a 90% chance of never being able to…..

- Statistics have now shown that children can also be seriously effected by…..

2.   Provide two optin forms on every page – You’ll increase your chances significantly if you provide two optin forms on your squeeze page.  One form should always go in the top fold of the page (left or right) and another at the very bottom of the page as the last element of the page.

3.   Use a “graphical” optin box at the top of the page – This has been shown to increase my squeeze page optin rates by as much as 39%.  Naturally, your sales copy will most dramatically affect your percentages… however by simply providing this additional graphical component on your page you have a much greater chance of increasing your overall optin rate significantly.

4.   NO External Links – This is where many folks fail!  Again, this is a squeeze page with one sole purpose – GET THE EMAIL ADDY!  Never place external links on your squeeze page.  You can sell later.  For now… no links!  Two options: Leave or subscribe.

5.   Never ask for more information than is absolutely necessary in your optin form – I see it time and time again.  Name, address, phone number, best time to call, how you heard about us, marital status, shoe size, etc, etc…  Never ask for anything more than name and primary email address.  That’s it!  That’s all you need.  You’ll drastically reduce your subscriber rates once you start asking for anything more from a customer (and frankly you don’t need anything more).

6.   Always provide your name and email address at the bottom of your squeeze page – In recent tests I’ve conducted with my own squeeze pages, I found a 3% to 8% fallout rate when I removed my name and/or email address from the bottom of a squeeze page.  For optimum subscribe rates, include this information EVERYTIME!  Personalization is a must.

7.   Less Is More – Don’t confuse or over-complicate your optin offer.  Keep it short, sweet and to the point.  Too many times a squeeze page is far too long and confusing.  Explain the benefits to your offer and that’s it.  LESS IS MORE!

8.   Privacy Policy – It’s imperative that you place a brief (small and subtle) statement directly under your form subscribe button letting folks know you won’t rent, sell or share their personal information with anyone.  Privacy is a major concern for most people and by simply displaying this privacy message directly under your form will significantly increase your subscribe rates.

9.   Professional Graphics – Never use a cheaply designed e-cover or amateurish looking software box with your optin offer.  Nothing turns away more customers than cheap looking cover graphics.  As they say… a picture says a thousand words… so make sure those e-covers are eye-popping and captivating!  It will definitely pay off in the long term.

10.   Test…Test… and Test Again! – You can always increase your subscriber rates… ALWAYS!  Until you’re getting every single visitor who lands on your squeeze page to optin to your list there’s always room for improvement!  Never stop testing.

•   So there you have it.  Building your optin list of targeted subscribers should be your first and foremost task online.

•   To build your list quickly and efficiently, set up your squeeze pages using the 10 tips we’ve discussed above and you’re virtually guaranteed success.

•   Use the two professionally designed pre-built templates from Module 1 of this package and you’re already 10 steps ahead of your competition.

Best of luck and I wish you great success.

Offline GraphicBass

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Re: Profitable Squeeze Page Tactics
« Reply #13 on: April 19, 2010, 05:03:38 PM »
I'm always amazed by the quality of these reports Mark puts up. Read them all, and you get a university-level education in internet marketing!

gary
Gary Smith,  Wells-Smith Partners, Publisher
<a href="http://www.YourEmployeeHandbook.com/become-an-affiliate/">Your Employee Handbook Affiliate Program — 60% commission, average sale $57</a>

mrgoldfinder

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Re: Profitable Squeeze Page Tactics
« Reply #14 on: July 07, 2010, 03:54:51 PM »
Great stuff Mark,

I don't know why but I can't seem to get the hang of writing/sending emails.

I also seem to be slow at getting subscribers, even though I have a few 'Page One' sites and join every Giveaway that comes out.

I'm not giving up though, this is my life so I Will Succeed.

Happy G