Author Topic: Squeezepages for Beginners  (Read 16301 times)

Offline Mark Austin

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Squeezepages for Beginners
« on: November 08, 2009, 11:24:21 AM »

Hi Guys,

I just obtained rights to this report-- thought you might like it.

Mark


Squeezepages for Beginners

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages. In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another common word that is often used to describe Squeeze Page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of Squeeze Page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to Squeeze Pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to Squeeze Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action). Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to Squeeze Pages, it is that you cannot create a Squeeze Page or squeeze page that isn't focused.

The Squeeze Page System

The Squeeze Page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.

Let's start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your Squeeze Page should always be an opt-in form. Others will suggest that it should simply be a sales page. Whether it's a free newsletter or a product for sale, the Squeeze Page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.

Once they subscribe or buy, the Squeeze Page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer. Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the Squeeze Page system to generate revenue.

One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them. It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

What You Need Before Getting Started on Your Squeeze Page

Before you get started building your Squeeze Page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your Squeeze Page.

One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return.

In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software. If you don't have the skills to do either, you can always hire a professional to do it for you through Elance.com or Guru.com. You will then either want to sell this product and attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).

Another thing you absolutely must have before you get started is a check out service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services will allow you to make transactions quickly. Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.

Another thing you will need before you can get started on your Squeeze Page is some way in which to create a realistic signature. http://www.vletter.com is probably your best bet; but, if you're on a budget, you may want to opt for simply using a word processing program.

Planning Your Squeeze Page Theme

Perhaps the most important part of creating a Squeeze Page is planning your Squeeze Page theme. How you select your theme, of course, will all depend on how you plan to generate traffic.

If you decide to generate traffic through search engine optimization, planning your Squeeze Page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple Squeeze Pages, each which is optimized around a different phrase.

If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your Squeeze Page theme will again entail tuning a number of different pages to fit the keywords you are purchasing. This is actually where most people fail when they create a Squeeze Page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one Squeeze Page and send all traffic to it. This is a big mistake.

Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying? If, for instance, you have a newsletter about Legos and toy blocks, so you group it under the loose heading of “toys,” a visitor who is looking specifically for information about either Legos or toy blocks will click off your page if they don't see the direct connection to the exact topic for which they were searching.

Instead, you will want to setup a page centered around Legos and a page centered around toy blocks. On each page, you will want to communicate the specific benefits to joining the list for each of those groups of visitors.

Going one step further, in addition to planning your Squeeze Page theme, if you are creating a Squeeze Page for a newsletter, you may also want to segment your list, so you can send information specifically about Legos to those who request it – and information about blocks to those who request it.

How to Write a Squeeze Page that Converts

Most people have no (or simply the slightest) idea how to write a Squeeze Page that converts. Instead, they slop together elements that they have seen used in other Squeeze Pages – but usually do not put them together in the same way the owner of the successful Squeeze Page did.

One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements. For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value. In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point.

Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase. In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.

Now, this doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible. However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I've mentioned previously.

You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your Squeeze Page, they have five minutes to purchase the product at the lowest price).

Now, if you're creating a squeeze page, you might want to employ slightly different tactics. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000 words, you may want to simply condense that all into a compelling headline and one paragraph of “benefits.”

For a completely free-to-join squeeze page, you more than likely wont have a considerable amount of resistance to joining, unless the visitor:

a)Doesn't see any benefits; and
b)Suspects that you will sell their email address to spammers.

Both of these problems are relatively easy to overcome. In your headline, simply state the exact benefits they will receive for joining – as always, mixing in psychological triggers.

In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, you'll get this amazing report). Now, to overcome the second problems, simply include a short line under your opt-in form that explains that you will not – under any circumstances – spam them or sell or give away their email address and name.

Tips on Increasing Your Squeeze Page Conversion Rate

There are three major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.

Tip: By adding your picture and signature, you can significantly increase a gain in your visitors' trust. ?

Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?

Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust. In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice.

But if you're using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase. Follow all of these steps and you will significantly increase your Squeeze Page conversion rate.

Driving Targeted Traffic into Your Squeeze Page

Driving traffic into your Squeeze Page – it sounds easy, doesn't it? Well, it's not. And no matter how great your Squeeze Page is, it wont matter if no one ever reads it. Furthermore, if everyone in the world other than your target audience reads it, it also wont matter. This is why you need to find media through which you can drive targeted visitors to your Squeeze Page.

One way in which you can drive traffic to your Squeeze Page is through natural search engine optimization. This is the slowest process, but it is also one of the best ways to ensure a continually increasing stream of traffic over time.

Generating natural search engine traffic generally entails getting links to your site. While reciprocal linking was once the best strategy, experts now believe that major search engines are devaluing reciprocal links in favor of one-way links and triangular links (which search engines can't really detect).

Another way in which to get natural search engine traffic is by optimization your website for certain key phrases. You can do this by creating pages that specifically focus on one keyword on your given niche. You can then set the page extension to that keyword and optimize the content at a 1.5% density for that keyword. You will also want to use it in header and title tags.

Now, in addition building natural search engine traffic, you will want to consider using pay per click advertising. You can do this by opening an account with Google Adwords. As mentioned earlier, successful Google Adwords campaigns do two things: they group keywords into multiple, small, related groups – and they send leads to multiple, tweaked Squeeze Pages.

This means you will have to start with some careful keyword research; and you will then have to alter your Squeeze Pages to match that research. These are some of the most commonly used tools for driving traffic to a Squeeze Page; however, they are not always the most effective. Now, both of those methods can be effective, but they both usually have rather high barriers to entry and require a lot of work.

Luckily, you do have another option: human connections. And this is where most Internet marketers fail. They don't realize the power of human connections because they are so caught up in the idea of making transactions and collecting massive checks without having to deal with customers and clients.

One quick way to get traffic through human connections is a joint venture. You can enter into a joint venture by compiling a list of possible “partners” -- or people who might be able to assist you in some mutually-beneficial way. This list might include other list owners in your niche, site owners in your niche, and experts.

There's only one important thing you should keep in mind when contacting joint venture partners – and that is to make it as quick, easy, and beneficial for them as possible. If they have no incentive for doing it, they probably wont even reply to you. And if it isn't easy, they'll accept other joint venture offers over yours.

Another way in which you can drive traffic to your Squeeze Page is through blog and forum posting; however, it is important that you do not spam, as many businesses do. Instead, actually participate on the forum, provide people with something of value; and, after a while, post your product in your signature – and try to network with people on the forum who work in similar fields.

Your approach to blog posting should be similar. Include a signature file that links back to your Squeeze Page, but don't spam. Instead, post useful comments. This is not only more ethical, but it is plainly more effective. Spam gets deleted. Good comments get praised, inducing people to follow your link and check out your products.



“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Offline KarenMcG

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Re: Squeezepages for Beginners
« Reply #1 on: November 13, 2009, 12:09:46 PM »
Oh yes, Mark.

I do.

Thank you.

Offline ASUService

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Re: Squeezepages for Beginners
« Reply #2 on: November 13, 2009, 12:59:10 PM »
Great article ... Thanks Mark!

mailman786

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Re: Squeezepages for Beginners
« Reply #3 on: November 18, 2009, 05:43:31 PM »
Thanks for this Mark.

Are you then suggesting that before creating, or building a website, I should first have a squeeze page, where I give something away for free. Once I start building a list in this manner, I should then start with a website?

I am keen to build my own website, but the planning is taking a very long time.

Thank again for the great post. I am learning by the minute here..!!

Best Regards
Ismail

Offline veenaf1611

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Re: Squeezepages for Beginners
« Reply #4 on: February 11, 2010, 05:49:38 PM »
The Perfect Squeeze Page Mark.
Kudos. :smiley:
How to Earn Money Through YouTube
http://youtubesuccesstips.blogspot.in/

Offline GraphicBass

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Re: Squeezepages for Beginners
« Reply #5 on: April 19, 2010, 05:14:36 PM »
One trend I've noticed (well, not exactly a NEW trend) is placing videos on squeeze pages.

Personally, I HATE videos on squeeze pages, or the front page of a site. Most load very slowly, production values stink, and it takes a long time to impart information. I much prefer reading even a long copy squeeze page, as I can quickly skim and come back to the part of the letter I want to absorb. (That's why writing a page with subheads, bullets, and short blocks of copy are important).

So I will click off a page that loads a video slowly as quickly as I can get control of my browser back. (And I DISPISE video with no controls to stop the playback -- Russell Branson, I'm looking at you!).

On the other hand, I appreciate what I see as a truly new trend: adding a "click-through" link under the video to proceed to a typical sales page letter with NO video. If the product looks interesting, I'll wait for the video to load and then click through, and generally read ALL of the sales letter.

Just something to keep in mind. I will for my squeeze pages....

gary
Gary Smith,  Wells-Smith Partners, Publisher
<a href="http://www.YourEmployeeHandbook.com/become-an-affiliate/">Your Employee Handbook Affiliate Program — 60% commission, average sale $57</a>

Offline Mark Austin

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Re: Squeezepages for Beginners
« Reply #6 on: April 19, 2010, 07:21:21 PM »
Quote
On the other hand, I appreciate what I see as a truly new trend: adding a "click-through" link under the video to proceed to a typical sales page letter with NO video. If the product looks interesting, I'll wait for the video to load and then click through, and generally read ALL of the sales letter.

That's a good point Gary!

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Offline Donald

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Re: Squeezepages for Beginners
« Reply #7 on: April 20, 2010, 10:36:11 AM »
Gary,

I don't mind videos, they are good for training purposes. Yes, videos on a squeeze page without playback, you don't know how long it's going to play for and then the end cometh and you've learnt nothing. For some reason I persevere, I don't know why but I do. Not anymore.

Good report Mark. Maybe you should break the report into little bits and send to your list.

Donald

 :cool:

GBrett

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Re: Squeezepages for Beginners
« Reply #8 on: May 16, 2010, 06:19:30 AM »
Morning All.

First post. Best make it a good one.

In my opinion (humble it may be) videos are great for promoting Physical products but not so much Information Products.
If media is deemed essential on the front page, why not have an audio clip?

oh .. and the thing that annoys me most is those annoying pop-ups that appear when I try and close a Window.
"And you Really sure you want to leave?"
YES!!! I AM!

Get your incentive in before the chap/chapess is leaving.
Guess I failed on the opening comment!

Glenn.

Offline Mark Austin

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Re: Squeezepages for Beginners
« Reply #9 on: May 17, 2010, 03:11:24 PM »
Hi Glenn,

Welcome to the forum!

Yeah, those exit pop-ups can be annoying. I usually don't mind if I get hit with 1 exit pop - but when they followup that 1 exit pop with 2 or 3 "Are you sure" popups, then I really get annoyed.

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

Offline KarenMcG

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Re: Squeezepages for Beginners
« Reply #10 on: June 07, 2010, 08:15:00 AM »
Hi Glenn

Welcome to RRW.

It's nice to meet you.

And I agree with Mark...and you.  Those pop ups are very annoying. In particular, as Mark says, the ones that come after the first one.


Karen

lindame

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Re: Squeezepages for Beginners
« Reply #11 on: June 07, 2010, 11:27:11 AM »
Well that makes at least 4 of us. lol

And I also leave sites that start the video when the page loads. It's my way of protesting for those friends of mine who are on dial-up. I wonder how many site owners realize that there are still a lot of people who are, and that not giving visitors a choice is telling them that the owner doesn't care about them just their money.

okay. Rant over for today.

Linda

Offline GraphicBass

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Re: Squeezepages for Beginners
« Reply #12 on: June 07, 2010, 11:45:14 AM »
Heh, I'm on a 16 meg cable download (very fast), and I hate videos on the sales page, especially those that start automatically (as I've mentioned!). I have an older G5 Mac that doesn't process all that Flash very quickly, and I spend up the three minutes waiting for the processing to complete. (Just too cheap to spring for a faster computer when I've already got mine tricked to up do that I need to make my living with it -- and I don't feel the need to spend several thousands dollars on equipment and software just to view some marketers video -- end of rant...).

Basically, I'd rather see good copy and a photo on a sales page, rather than any sort of multi-media.

gary
Gary Smith,  Wells-Smith Partners, Publisher
<a href="http://www.YourEmployeeHandbook.com/become-an-affiliate/">Your Employee Handbook Affiliate Program — 60% commission, average sale $57</a>

Virginia

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Re: Squeezepages for Beginners
« Reply #13 on: October 05, 2010, 10:03:28 AM »
Mark,

Your articles are great!  I'm glad you provide information for newbies.

Virginia

Cheap SEO

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Re: Squeezepages for Beginners
« Reply #14 on: November 01, 2010, 05:34:54 PM »
Quick note - I do SEO for a living. Take my word for it, you don't want to use triangle or 3-way links. Google figured those out a couple of years ago and discounts them as much as reciprocal links. In fact, maybe more because it's obvious you're trying to pull one over on the search engines. Better to focus on creating a network of MILDLY interlinked hubs and one-way links.