Author Topic: Squeezepages for Beginners  (Read 16298 times)

andyphillips101

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Re: Squeezepages for Beginners
« Reply #15 on: January 03, 2011, 04:53:45 AM »
Hi everyone, I’m new to this forum and this is my first post. The article you posted Mark was excellent with some great overall advice.

I have also read the comments that followed and some are great, some are just opinion, which is also great and just what a forum is all about. However, if this is being read by people just starting to look at Squeeze Pages as a way to get more leads, which is really what they are for, I have the following advice.

Remember what you are trying to achieve. This is normally a page separate from your website, focusing on one aspect of your service or business. It is there specifically to capture information (Name and Email) in order to build a list of laser targeted prospects for what you can provide through your business. This is not a place to sell. It’s a place to give something of high perceived value, where your prospects can see that you are an expert in your field and what you provide is a quality solution to their initial problem.

Your landing page offer should be something which solves an initial problem for those people who you have targeted as potential clients.

I’ll give you an example in a minute, but I wanted to get on to the next point. There are 2 ways to get people to find your squeeze page. Paid and Organic Traffic. I personally work hard to get organic and only when the page has proved that it converts well, will I use Facebook Ads to drive even more traffic to it. Remember the goal is not to sell, but to build a list.

So we’re talking about SEO (Search Engine Optimisation) there are only 2 elements to look at. Firstly “On Page SEO” such as the web site address you choose for your Squeeze Page in the first place. This is a simple process of going to “Googles Keyword Tool” (Google it) putting in a primary keyword of phrase and seeing how many people are looking for a specific phrase and then using that phrase as your domain name.

Now the example
Go to Googles Keyword Tool and type in “WordPress Landing Page” and you will see that 4-5000 people search for that exact term every month. So I went to Godaddy and entered wordpresslandingpage.com to see if it was available but it was taken, so I put a hyphen in it and tried wordpress-landingpage.com

This was free so I purchased it. I then put some copy text on the page placed my offer in there, which was a free theme and video tutorials, in other words a massive offer and only asked for their name and email.

Now if you type in “WordPress landing Page” we are on page one and consequently get thousands of clicks a month. The conversion rate is quite high as well with about 20 – 30 leads a day coming in.

An interesting point is that because what I’m offering on this squeeze page is free, if you type in to Google “free WordPress landing Page” then we’re normally No.1 for that search term.

The other important aspect of getting ranked high in the search engines is back links. This is when other sites link back to you. Getting back links should be a number one priority and something which you continually strive for during the life of your Squeeze Page.

Successful conversion environments are, or seem to be a contentious subject here, with a discussion on video on the squeeze page. The way any one new to this type of site must look at it is from their potential clients perspective.

The biggest mistake people new to marketing themselves or their products on the internet is to try to follow some sort of formula blindly and not “thinking” about the real person at the other end.

There has been opinion about videos in this thread and valid ones at that. However, it has been proven that good use of video on a squeeze page converts a much higher percentage of visitors that pages without video.

Now don’t get me wrong, I hate ones that start up automatically and with no way to fast forward them. It’s all about thinking about your customer, writing copy specifically for them, putting a video together which speaks directly to your target audience.

The point is that many of my Squeeze Pages have videos and I not only have very good conversion rates, I also get a lot of people asking how to do videos and other technical issues which leads people to asking about Mentorship and other training. So you see, whatever your business or particular niche, Squeeze Pages can offer a valuable “onramp” to your primary business, it's just a case of using the right tools and thinking of the person on the other side if your page, what they think, what they want and what they will do when they come across your site.

Always think customer and use Squeeze Pages as a doorway to you and your business.

Henley

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Re: Squeezepages for Beginners
« Reply #16 on: January 03, 2011, 07:43:43 AM »
Andy,

Welcome to the forum.

An EXCELLENT post - I really enjoyed reading that.


Offline Donald

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Re: Squeezepages for Beginners
« Reply #17 on: January 03, 2011, 12:29:24 PM »
 :welcome: Andy,

That's an excellent post. I'll try that methood myself.

Donald

Offline Mark Austin

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Re: Squeezepages for Beginners
« Reply #18 on: January 03, 2011, 12:40:24 PM »
Hi Andy,

Great first post - welcome to the forum!

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain

zampjr

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Re: Squeezepages for Beginners
« Reply #19 on: November 17, 2011, 11:46:21 AM »
  Great article Mark you always dig up some good ones. I'm at a stage where I'm learning how to put a squeeze page together so this post is right up my alley.

  I too am not the biggest fan of videos that I have no control over, but on the other hand I sure can see how they work especially when you want to see the product or where the seller is taking you.

  With so much video on the web, and some of it just poor quality, I start to wonder when we will be hit with more rules of what we can and cannot do. For instance is it ethical to have some one sit through the whole video and not be able to pause, stop or rewind it.
  Hmmm gets you thinking right...

pixidust3923

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Re: Squeezepages for Beginners
« Reply #20 on: November 17, 2011, 12:05:07 PM »
Thanks, this will come in handy. 

Offline Mark Austin

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Re: Squeezepages for Beginners
« Reply #21 on: November 17, 2011, 12:59:45 PM »
Hi Zampjr,

Quote
For instance is it ethical to have some one sit through the whole video and not be able to pause, stop or rewind it.

Don't know if it's ethical or not, but I do know that tactic annoys the fire out of me! 

Mark
“Keep away from people who try to belittle your ambitions. Small people always do that,
but the really great makes you feel that you, too, can become great.”
~ Mark Twain